Call for Papers:Vol.11 Issue.3

Submission
Last date		 28-Jun-2025
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-11,Issue-3. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  The Importance of Emotional Intelligence and it’s Market Effectiveness
PaperId: :  12180
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 6 Issue 3 2020
DUI:    16.0415/IJARIIE-12180
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Prina Thakkar Podar World College

Abstract

Business
Emotional Intelligence, Market Segment, Market Effectiveness, Consumer Driven, Consumer Behaviour, Brand and Brand Marketing, Emotional Advertising.
Emotions drive our behaviour and the world is driven by emotions. In modern sense of marketing, marketers do realize that in order to sell a successful product, it has to be appreciated and wanted by the consumers. Market effectiveness on the other hand, the quality of how marketers go to market with the goal of optimising their spending to achieve positive results in both short term and long term. Emotional Intelligence describes the ability, capacity and skill to identify access and manage. [Serrat, 2017] The paper focuses on the roles of emotions when a consumer purchases a product and how organizations are banking on emotional marketing as a tool to increase its consumer base. Additionally, brand effectiveness can bring in positive emotional consumer response, mainly to bring emotional data to complete brand holistically. [Cmo, 2020] This will help the organizations to shift their focus from just being stewards of the brand but by also becoming the advocates for the consumers.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Prina Thakkar . "The Importance of Emotional Intelligence and it’s Market Effectiveness" International Journal Of Advance Research And Innovative Ideas In Education Volume 6 Issue 3 2020 Page 1366-1370
MLA Prina Thakkar . "The Importance of Emotional Intelligence and it’s Market Effectiveness." International Journal Of Advance Research And Innovative Ideas In Education 6.3(2020) : 1366-1370.
APA Prina Thakkar . (2020). The Importance of Emotional Intelligence and it’s Market Effectiveness. International Journal Of Advance Research And Innovative Ideas In Education, 6(3), 1366-1370.
Chicago Prina Thakkar . "The Importance of Emotional Intelligence and it’s Market Effectiveness." International Journal Of Advance Research And Innovative Ideas In Education 6, no. 3 (2020) : 1366-1370.
Oxford Prina Thakkar . 'The Importance of Emotional Intelligence and it’s Market Effectiveness', International Journal Of Advance Research And Innovative Ideas In Education, vol. 6, no. 3, 2020, p. 1366-1370. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/The_Importance_of_Emotional_Intelligence_and_it’s_Market_Effectiveness_ijariie12180_converted.pdf (Accessed : ).
Harvard Prina Thakkar . (2020) 'The Importance of Emotional Intelligence and it’s Market Effectiveness', International Journal Of Advance Research And Innovative Ideas In Education, 6(3), pp. 1366-1370IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/The_Importance_of_Emotional_Intelligence_and_it’s_Market_Effectiveness_ijariie12180_converted.pdf (Accessed : )
IEEE Prina Thakkar , "The Importance of Emotional Intelligence and it’s Market Effectiveness," International Journal Of Advance Research And Innovative Ideas In Education, vol. 6, no. 3, pp. 1366-1370, May-Jun 2020. [Online]. Available: https://ijariie.com/AdminUploadPdf/The_Importance_of_Emotional_Intelligence_and_it’s_Market_Effectiveness_ijariie12180_converted.pdf [Accessed : ].
Turabian Prina Thakkar . "The Importance of Emotional Intelligence and it’s Market Effectiveness." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 6 number 3 ().
Vancouver Prina Thakkar . The Importance of Emotional Intelligence and it’s Market Effectiveness. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2020 [Cited : ]; 6(3) : 1366-1370. Available from: https://ijariie.com/AdminUploadPdf/The_Importance_of_Emotional_Intelligence_and_it’s_Market_Effectiveness_ijariie12180_converted.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads



Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
Business Professionals' Insights Into Innovative Customer EngagementDigital MarketingJames Q. Grefalde Download
Impact of artificial intelligence in digital marketingMarketing Gokul krishnan S Download
AI Based Book Recommendation SystemArtificial Intelligence, Human- Computer Interaction, Recommender SystemAndy Thaosen Download
Facebook Ads Strategy: Understanding Psychology, Creativity, and OptimizationDigital Marketing (Meta ads/Facebook Ads )Lewis Gheevar Download
Smart Vision: Augmented Reality Glasses for Assisting the Visually Impaired in Real-Time Navigation and Object Detection.Human-Computer Interaction (HCI) , Computer Vision & Object DetectionRahul Ramesh Download
EVALUATING BUSINESS MODELS FOR CONSTRUCTION EQUIPMENT LEASING IN EMERGING MARKETS: A CASE STUDY OF THE INDIAN INFRASTRUCTURE SECTORCivil related business Yuhan Basil George Download
The Psychology of Promotion: How Marketing Strategies Shape Consumer Buying Decisionsmarketing A.K Nirav Download
SUSTAINABLE PRACTICES AMONG EMPLOYEES OF E-WASTE MANAGEMENT COMPANIES OF COIMBATORE CITYSocial ScienceDr.M.Manjula Download
Impact of customer service expectations based on genderMarketing and Customer Relationship ManagementRoshan Lal Joseph Download
TRADITIONAL BUSINESSMARKETING AND MANAGEMENTJOSE THOMAS KALARICKAL Download
A STUDY ON THE IMPACT OF VIRTUAL TEAM ON PRODUCTIVITYBusiness Kritika Joshi Download
Study on Emotional Branding and Its Effect on Consumer LoyaltyMarketing ManagementShilpa Pathak Thakur Download
Study of Customer Relationship Management (CRM) and Its Impact on Business GrowthMarketing ManagementShilpa Pathak Thakur Download
Comparative Study of E-Commerce and Traditional Retail Consumer Behavior InsightsMarketing ManagementShilpa Pathak Thakur Download
Study on the Effectiveness of Experiential Marketing in Building Brand AwarenessMarketing ManagementShilpa Pathak Thakur Download
12