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Title: :  An Empirical Study of the Dimensions of Customer Value Co-creation Behaviour
PaperId: :  1306
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 1 Issue 4 2015
DUI:    16.0415/IJARIIE-1306
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr. Shuchi SinghalInternational School of Informatics & Management, Jaipur, Rajasthan, India
Ms. Divya MehtaThe IIS University, Jaipur, Rajasthan, India

Abstract

Marketing
Co-creation, value creation, correlation, regression, customer value co-creation behaviour
Customer value co-creation behaviour has become an integral part of the business organizations. Involvement of the customer in the service provider’s delivery process leads to improved brand loyalty and value creation. The paper aims to analyze the two key dimensions of customer value co-creation namely customer participation behaviour and customer citizenship behaviour. Each dimension has four components. The study involves the detailed investigation of the respective eight components using Pearson’s bivariate correlation and regression analysis. The developed regression models are tested using coefficient of determination. The results indicate that majority of the components are positively correlated but only three of them have significant association. These were used to develop regression models and only one model was found to be fit which can be further used for forecasting purpose. The study has valuable managerial implications wherein the service providers can utilize the results of the study to develop strategies for improving the association among the components of customer value co-creation behaviour. This would further help in forecasting the co-creation behaviour of the customer.

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IJARIIE Dr. Shuchi Singhal, and Ms. Divya Mehta. "An Empirical Study of the Dimensions of Customer Value Co-creation Behaviour" International Journal Of Advance Research And Innovative Ideas In Education Volume 1 Issue 4 2015 Page 255-261
MLA Dr. Shuchi Singhal, and Ms. Divya Mehta. "An Empirical Study of the Dimensions of Customer Value Co-creation Behaviour." International Journal Of Advance Research And Innovative Ideas In Education 1.4(2015) : 255-261.
APA Dr. Shuchi Singhal, & Ms. Divya Mehta. (2015). An Empirical Study of the Dimensions of Customer Value Co-creation Behaviour. International Journal Of Advance Research And Innovative Ideas In Education, 1(4), 255-261.
Chicago Dr. Shuchi Singhal, and Ms. Divya Mehta. "An Empirical Study of the Dimensions of Customer Value Co-creation Behaviour." International Journal Of Advance Research And Innovative Ideas In Education 1, no. 4 (2015) : 255-261.
Oxford Dr. Shuchi Singhal, and Ms. Divya Mehta. 'An Empirical Study of the Dimensions of Customer Value Co-creation Behaviour', International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 4, 2015, p. 255-261. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/An_Empirical_Study_of_the_Dimensions_of_Customer_Value_Co_creation_Behaviour_ijariie1306_volume_1_14_page_255_261.pdf (Accessed : 11 July 2017).
Harvard Dr. Shuchi Singhal, and Ms. Divya Mehta. (2015) 'An Empirical Study of the Dimensions of Customer Value Co-creation Behaviour', International Journal Of Advance Research And Innovative Ideas In Education, 1(4), pp. 255-261IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/An_Empirical_Study_of_the_Dimensions_of_Customer_Value_Co_creation_Behaviour_ijariie1306_volume_1_14_page_255_261.pdf (Accessed : 11 July 2017)
IEEE Dr. Shuchi Singhal, and Ms. Divya Mehta, "An Empirical Study of the Dimensions of Customer Value Co-creation Behaviour," International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 4, pp. 255-261, Sep-Oct 2015. [Online]. Available: https://ijariie.com/AdminUploadPdf/An_Empirical_Study_of_the_Dimensions_of_Customer_Value_Co_creation_Behaviour_ijariie1306_volume_1_14_page_255_261.pdf [Accessed : 11 July 2017].
Turabian Dr. Shuchi Singhal, and Ms. Divya Mehta. "An Empirical Study of the Dimensions of Customer Value Co-creation Behaviour." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 1 number 4 (11 July 2017).
Vancouver Dr. Shuchi Singhal, and Ms. Divya Mehta. An Empirical Study of the Dimensions of Customer Value Co-creation Behaviour. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2015 [Cited : 11 July 2017]; 1(4) : 255-261. Available from: https://ijariie.com/AdminUploadPdf/An_Empirical_Study_of_the_Dimensions_of_Customer_Value_Co_creation_Behaviour_ijariie1306_volume_1_14_page_255_261.pdf
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