Call for Papers:Vol.9 Issue.3

Submission
Last date		 30-Jun-2023
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-9,Issue-3. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  An Empirical Study of the Dimensions of Customer Value Co-creation Behaviour
PaperId: :  1306
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 1 Issue 4 2015
DUI:    16.0415/IJARIIE-1306
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr. Shuchi SinghalInternational School of Informatics & Management, Jaipur, Rajasthan, India
Ms. Divya MehtaThe IIS University, Jaipur, Rajasthan, India

Abstract

Marketing
Co-creation, value creation, correlation, regression, customer value co-creation behaviour
Customer value co-creation behaviour has become an integral part of the business organizations. Involvement of the customer in the service provider’s delivery process leads to improved brand loyalty and value creation. The paper aims to analyze the two key dimensions of customer value co-creation namely customer participation behaviour and customer citizenship behaviour. Each dimension has four components. The study involves the detailed investigation of the respective eight components using Pearson’s bivariate correlation and regression analysis. The developed regression models are tested using coefficient of determination. The results indicate that majority of the components are positively correlated but only three of them have significant association. These were used to develop regression models and only one model was found to be fit which can be further used for forecasting purpose. The study has valuable managerial implications wherein the service providers can utilize the results of the study to develop strategies for improving the association among the components of customer value co-creation behaviour. This would further help in forecasting the co-creation behaviour of the customer.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Dr. Shuchi Singhal, and Ms. Divya Mehta. "An Empirical Study of the Dimensions of Customer Value Co-creation Behaviour" International Journal Of Advance Research And Innovative Ideas In Education Volume 1 Issue 4 2015 Page 255-261
MLA Dr. Shuchi Singhal, and Ms. Divya Mehta. "An Empirical Study of the Dimensions of Customer Value Co-creation Behaviour." International Journal Of Advance Research And Innovative Ideas In Education 1.4(2015) : 255-261.
APA Dr. Shuchi Singhal, & Ms. Divya Mehta. (2015). An Empirical Study of the Dimensions of Customer Value Co-creation Behaviour. International Journal Of Advance Research And Innovative Ideas In Education, 1(4), 255-261.
Chicago Dr. Shuchi Singhal, and Ms. Divya Mehta. "An Empirical Study of the Dimensions of Customer Value Co-creation Behaviour." International Journal Of Advance Research And Innovative Ideas In Education 1, no. 4 (2015) : 255-261.
Oxford Dr. Shuchi Singhal, and Ms. Divya Mehta. 'An Empirical Study of the Dimensions of Customer Value Co-creation Behaviour', International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 4, 2015, p. 255-261. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/An_Empirical_Study_of_the_Dimensions_of_Customer_Value_Co_creation_Behaviour_ijariie1306_volume_1_14_page_255_261.pdf (Accessed : 11 July 2017).
Harvard Dr. Shuchi Singhal, and Ms. Divya Mehta. (2015) 'An Empirical Study of the Dimensions of Customer Value Co-creation Behaviour', International Journal Of Advance Research And Innovative Ideas In Education, 1(4), pp. 255-261IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/An_Empirical_Study_of_the_Dimensions_of_Customer_Value_Co_creation_Behaviour_ijariie1306_volume_1_14_page_255_261.pdf (Accessed : 11 July 2017)
IEEE Dr. Shuchi Singhal, and Ms. Divya Mehta, "An Empirical Study of the Dimensions of Customer Value Co-creation Behaviour," International Journal Of Advance Research And Innovative Ideas In Education, vol. 1, no. 4, pp. 255-261, Sep-Oct 2015. [Online]. Available: https://ijariie.com/AdminUploadPdf/An_Empirical_Study_of_the_Dimensions_of_Customer_Value_Co_creation_Behaviour_ijariie1306_volume_1_14_page_255_261.pdf [Accessed : 11 July 2017].
Turabian Dr. Shuchi Singhal, and Ms. Divya Mehta. "An Empirical Study of the Dimensions of Customer Value Co-creation Behaviour." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 1 number 4 (11 July 2017).
Vancouver Dr. Shuchi Singhal, and Ms. Divya Mehta. An Empirical Study of the Dimensions of Customer Value Co-creation Behaviour. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2015 [Cited : 11 July 2017]; 1(4) : 255-261. Available from: https://ijariie.com/AdminUploadPdf/An_Empirical_Study_of_the_Dimensions_of_Customer_Value_Co_creation_Behaviour_ijariie1306_volume_1_14_page_255_261.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads


Last download on 7/11/2017 6:59:05 AM

Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
A STUDY ON THE INFLUENCE OF SERVICE QUALITY CUSTOMER SATISFACTIONMarketingBarkavi P Download
The effect of branding on product marketingMarketingKavin R Download
BATH SOAP SANTOOR AND CONSUMERS OF CHANDRAPUR CITYBUSINESS MANAGEMENTDr Vivek B Kawade Download
Effect of Digital Advertising on Customer Satisfaction – A Case Study of Ayurvedic FMCG ProductsCommerceDr. Kanchan Yadav Download
Consumer Buying Behavior of Personal Care Product: A Comparative Study of Male and Female UsersCommerceDr. Neelu Lamba Download
CSR AND ENVIRONMENTAL RESPONSIBILITY: CONTRIBUTION OF GREEN MANAGEMENT PRACTICESmarketingPreeti shrivastava Download
Customer Perception towards Public Transport in Post COVID EraMarketingBhavya Gulati Download
IMPACT OF MARKETING STRATEGIES ON BUSINESS PERFORMANCE: A REVIEWMarketingRAJANI Download
CONSUMER BUYING BEHAVIOR TOWARDS FASHION ACCESSORIES: EYEWEARCommerceMuskan Jindal Download
Celebrity Endorsement Base of Influencer MarketingCommerceSavita Download
CONSUMERS' PURCHASE INTENTION WITH RESPECT TO GREEN WASHING AN EMPIRICAL STUDYMarketingDr. Anita Bajaj Download
INVESTORS PREFERENCES TOWARDS SELECT POST OFFICE SAVINGS SCHEMESSocial ScienceMs.P.Shiney Download
VALUE ADDED ANALYSIS AND MARKETING OF REBON SALTED PRODUCTS IN THE HOUSEHOLD INDUSTRY "DUA PUTRA" DRIVERAN REGENCY, WEST JAVA-INDONESIAFisheriesJunianto Download
A STUDY ON CUSTOMER SATISFACTION TOWARDS MUTHOOTH FINANCE, VENKATAGARIMANAGEMENTA. UMAPATHI Download
A STUDY ON ADVERTISING AND SALES PROMOTION TOWARDS DODLA DAIRY, PALAMANERmanagementv.vamsi Download
12