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Title: :  “Behavioral Intention of potential candidates towards admission marketing of B-Schools of Kolkata”
PaperId: :  13198
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 6 Issue 6 2020
DUI:    16.0415/IJARIIE-13198
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Gautam SardarCalcutta University

Abstract

Management
B-Schools, Business Management Education, Marketing Strategy, Attitude
It is quite obvious that Indian B-Schools are really struggling in a very competitive market (S. Balaji, 2012). Marketing of B-Schools consists, advertisement through Print & Electronic Media, Web based Publicity and by affiliates (Egle & Nijole, 2015). In India student admission is highly influenced by their families and Placement after education is the greatest motivator for the students and hence the attitudes of both (student & guardian) are equally important for decision making (L Nicolescu, 2009). On the reliability aspect of various information sources, Students and their guardians always have differences in opinion, while trying to find the appropriate Management College (R Balaji, 2013). Information sources like, websites, social media and Word-of-Mouth are very reliable for the students, but their guardians like to rely most on print/ electronic media & campus visit for authentic information. This study is aimed to know the attitude of students and their guardians towards the marketing strategies of B-Schools. Research findings will be beneficial for the B-schools to plan and improve their marketing strategies to attract prospective students.

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IJARIIE Gautam Sardar. "“Behavioral Intention of potential candidates towards admission marketing of B-Schools of Kolkata”" International Journal Of Advance Research And Innovative Ideas In Education Volume 6 Issue 6 2020 Page 2219-2229
MLA Gautam Sardar. "“Behavioral Intention of potential candidates towards admission marketing of B-Schools of Kolkata”." International Journal Of Advance Research And Innovative Ideas In Education 6.6(2020) : 2219-2229.
APA Gautam Sardar. (2020). “Behavioral Intention of potential candidates towards admission marketing of B-Schools of Kolkata”. International Journal Of Advance Research And Innovative Ideas In Education, 6(6), 2219-2229.
Chicago Gautam Sardar. "“Behavioral Intention of potential candidates towards admission marketing of B-Schools of Kolkata”." International Journal Of Advance Research And Innovative Ideas In Education 6, no. 6 (2020) : 2219-2229.
Oxford Gautam Sardar. '“Behavioral Intention of potential candidates towards admission marketing of B-Schools of Kolkata”', International Journal Of Advance Research And Innovative Ideas In Education, vol. 6, no. 6, 2020, p. 2219-2229. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/“Behavioral_Intention_of_potential_candidates_towards_admission_marketing_of_B_Schools_of_Kolkata”_ijariie13198.pdf (Accessed : ).
Harvard Gautam Sardar. (2020) '“Behavioral Intention of potential candidates towards admission marketing of B-Schools of Kolkata”', International Journal Of Advance Research And Innovative Ideas In Education, 6(6), pp. 2219-2229IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/“Behavioral_Intention_of_potential_candidates_towards_admission_marketing_of_B_Schools_of_Kolkata”_ijariie13198.pdf (Accessed : )
IEEE Gautam Sardar, "“Behavioral Intention of potential candidates towards admission marketing of B-Schools of Kolkata”," International Journal Of Advance Research And Innovative Ideas In Education, vol. 6, no. 6, pp. 2219-2229, Nov-Dec 2020. [Online]. Available: https://ijariie.com/AdminUploadPdf/“Behavioral_Intention_of_potential_candidates_towards_admission_marketing_of_B_Schools_of_Kolkata”_ijariie13198.pdf [Accessed : ].
Turabian Gautam Sardar. "“Behavioral Intention of potential candidates towards admission marketing of B-Schools of Kolkata”." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 6 number 6 ().
Vancouver Gautam Sardar. “Behavioral Intention of potential candidates towards admission marketing of B-Schools of Kolkata”. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2020 [Cited : ]; 6(6) : 2219-2229. Available from: https://ijariie.com/AdminUploadPdf/“Behavioral_Intention_of_potential_candidates_towards_admission_marketing_of_B_Schools_of_Kolkata”_ijariie13198.pdf
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