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Title: :  The Effects of the Demographic Characteristics on Customer Satisfaction towards Convenience Stores
PaperId: :  13348
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 6 Issue 6 2020
DUI:    16.0415/IJARIIE-13348
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr.Monalisa KhatreIIPS,DAVV
Dr.Vijaylaxmi IyengarBM College Of Management & Research,Indore

Abstract

Marketing Management
Tangibility, Reliability, Assurance, Empathy, Responsiveness, Customer Satisfaction,C Stores
Convenience stores or c-stores are nothing but the medium sized markets having variety of items in comparatively smaller quantities than the hypermarkets. They can easily be found at street corners just like the Kirana stores or by some fuel refilling station or at any busy intersections in the community. They have appreciable range of items that are frequently required by the customers like groceries, confectioneries, snacks, beverages, toiletries etc. They generally remain open for longer time period and in some countries they operate 24/7. Customers prefer to make trip to these type of stores when they are in need of multiple items of different variety and those can’t be found at single grocery store. They are good with spending little more on purchasing than wandering to different stores so that they can get at cheaper price. But in this study convenience store is selected where customers get all the products in an organized way and where customers are satisfied with all the services provided by them in form of tangibility, reliability, responsiveness, assurance and empathy. Convenience store provides customers with a good service and comfort place to shop and this motivates consumers for repeatedly purchasing. Management Science Associates stated that people choose convenience store over traditional market segment for service quality products with low price, clear and transparent exchange policy and fresh products such as vegetables etc. In this study the effect of demographic traits of customers on their satisfaction with the convenience stores have been measured through the application of t-test and One Way ANOVA to check the mean difference between male and female, married and unmarried and age group of customers.

Citations

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IJARIIE Dr.Monalisa Khatre, and Dr.Vijaylaxmi Iyengar. "The Effects of the Demographic Characteristics on Customer Satisfaction towards Convenience Stores" International Journal Of Advance Research And Innovative Ideas In Education Volume 6 Issue 6 2020 Page 2374-2383
MLA Dr.Monalisa Khatre, and Dr.Vijaylaxmi Iyengar. "The Effects of the Demographic Characteristics on Customer Satisfaction towards Convenience Stores." International Journal Of Advance Research And Innovative Ideas In Education 6.6(2020) : 2374-2383.
APA Dr.Monalisa Khatre, & Dr.Vijaylaxmi Iyengar. (2020). The Effects of the Demographic Characteristics on Customer Satisfaction towards Convenience Stores. International Journal Of Advance Research And Innovative Ideas In Education, 6(6), 2374-2383.
Chicago Dr.Monalisa Khatre, and Dr.Vijaylaxmi Iyengar. "The Effects of the Demographic Characteristics on Customer Satisfaction towards Convenience Stores." International Journal Of Advance Research And Innovative Ideas In Education 6, no. 6 (2020) : 2374-2383.
Oxford Dr.Monalisa Khatre, and Dr.Vijaylaxmi Iyengar. 'The Effects of the Demographic Characteristics on Customer Satisfaction towards Convenience Stores', International Journal Of Advance Research And Innovative Ideas In Education, vol. 6, no. 6, 2020, p. 2374-2383. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/The_Effects_of_the_Demographic_Characteristics_on_Customer_Satisfaction_towards_Convenience_Stores_ijariie13348.pdf (Accessed : ).
Harvard Dr.Monalisa Khatre, and Dr.Vijaylaxmi Iyengar. (2020) 'The Effects of the Demographic Characteristics on Customer Satisfaction towards Convenience Stores', International Journal Of Advance Research And Innovative Ideas In Education, 6(6), pp. 2374-2383IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/The_Effects_of_the_Demographic_Characteristics_on_Customer_Satisfaction_towards_Convenience_Stores_ijariie13348.pdf (Accessed : )
IEEE Dr.Monalisa Khatre, and Dr.Vijaylaxmi Iyengar, "The Effects of the Demographic Characteristics on Customer Satisfaction towards Convenience Stores," International Journal Of Advance Research And Innovative Ideas In Education, vol. 6, no. 6, pp. 2374-2383, Nov-Dec 2020. [Online]. Available: https://ijariie.com/AdminUploadPdf/The_Effects_of_the_Demographic_Characteristics_on_Customer_Satisfaction_towards_Convenience_Stores_ijariie13348.pdf [Accessed : ].
Turabian Dr.Monalisa Khatre, and Dr.Vijaylaxmi Iyengar. "The Effects of the Demographic Characteristics on Customer Satisfaction towards Convenience Stores." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 6 number 6 ().
Vancouver Dr.Monalisa Khatre, and Dr.Vijaylaxmi Iyengar. The Effects of the Demographic Characteristics on Customer Satisfaction towards Convenience Stores. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2020 [Cited : ]; 6(6) : 2374-2383. Available from: https://ijariie.com/AdminUploadPdf/The_Effects_of_the_Demographic_Characteristics_on_Customer_Satisfaction_towards_Convenience_Stores_ijariie13348.pdf
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