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Title: :  SUPPLY CHAIN ANALYSIS OF GUPPY FISH (Poecilia reticulata) CASE STUDY AT MAESTRO ORNAMENTAL FISH GROUP (CIBIRU SUBDISTRICT, BANDUNG WEST JAVA)
PaperId: :  13849
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 7 Issue 2 2021
DUI:    16.0415/IJARIIE-13849
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Ridhlo Nur Muhammad LintangUniversitas Padjadjaran
Atikah NurhayatiUniversitas Padjadjaran
Iis RostiniUniversitas Padjadjaran
Iwang GumilarUniversitas Padjadjaran

Abstract

Fisheries Socio-Economic
Guppy, Supply Chain, Marketing Efficiency, Marketing chain
Fresh water ornamental fish sub-sector is one of the most potential sub-sectors of Fisheries in Indonesia. As one of the Biggest City in Indonesia, Bandung was statistically improving ornamental fish production in each year. This research aim is to analyze the supply chain of guppy fish (Poecilia reticulata) in Bandung in terms of product flow, information flow, also marketing efficiency of each chain that is involved in the supply chain. This research was conducted out in April – September 2020 in Maestro Ornamental Fish Group, Cilengkrang Street, Cibiru District, Bandung City, West Java Province. The research method that used was descriptive qualitative and quantitative using primary and secondary data which was sampled using snowball sampling methods. Product flow and information flow is gained through interviews with the respondents then analyzed descriptively, whereas the marketing efficiency is processed quantitatively in terms of marketing margin, farmer’s share, and Revenue and Cost (R/C) ratio. The result of this study showed that the process of the product flow of guppy fish in Bandung are involving few parties which is the farmer, wholesaler, small traders, and end consumers. Each of these parties were well informed and sharing the market knowledge and information such as market price information to each other respectively. The distribution channel of guppy is divided into 3 types of marketing chains in terms of marketing agencies’ involvement. The most efficient marketing chain is Chain I whereas the marketing margin value is 0 and the farmer’s share value is 100% because Chain I was Direct Marketing Channel that only involves the farmer/producer and the end consumer.

Citations

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IJARIIE Ridhlo Nur Muhammad Lintang, Atikah Nurhayati, Iis Rostini, and Iwang Gumilar. "SUPPLY CHAIN ANALYSIS OF GUPPY FISH (Poecilia reticulata) CASE STUDY AT MAESTRO ORNAMENTAL FISH GROUP (CIBIRU SUBDISTRICT, BANDUNG WEST JAVA)" International Journal Of Advance Research And Innovative Ideas In Education Volume 7 Issue 2 2021 Page 421-427
MLA Ridhlo Nur Muhammad Lintang, Atikah Nurhayati, Iis Rostini, and Iwang Gumilar. "SUPPLY CHAIN ANALYSIS OF GUPPY FISH (Poecilia reticulata) CASE STUDY AT MAESTRO ORNAMENTAL FISH GROUP (CIBIRU SUBDISTRICT, BANDUNG WEST JAVA)." International Journal Of Advance Research And Innovative Ideas In Education 7.2(2021) : 421-427.
APA Ridhlo Nur Muhammad Lintang, Atikah Nurhayati, Iis Rostini, & Iwang Gumilar. (2021). SUPPLY CHAIN ANALYSIS OF GUPPY FISH (Poecilia reticulata) CASE STUDY AT MAESTRO ORNAMENTAL FISH GROUP (CIBIRU SUBDISTRICT, BANDUNG WEST JAVA). International Journal Of Advance Research And Innovative Ideas In Education, 7(2), 421-427.
Chicago Ridhlo Nur Muhammad Lintang, Atikah Nurhayati, Iis Rostini, and Iwang Gumilar. "SUPPLY CHAIN ANALYSIS OF GUPPY FISH (Poecilia reticulata) CASE STUDY AT MAESTRO ORNAMENTAL FISH GROUP (CIBIRU SUBDISTRICT, BANDUNG WEST JAVA)." International Journal Of Advance Research And Innovative Ideas In Education 7, no. 2 (2021) : 421-427.
Oxford Ridhlo Nur Muhammad Lintang, Atikah Nurhayati, Iis Rostini, and Iwang Gumilar. 'SUPPLY CHAIN ANALYSIS OF GUPPY FISH (Poecilia reticulata) CASE STUDY AT MAESTRO ORNAMENTAL FISH GROUP (CIBIRU SUBDISTRICT, BANDUNG WEST JAVA)', International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 2, 2021, p. 421-427. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/SUPPLY_CHAIN_ANALYSIS_OF_GUPPY_FISH__Poecilia_reticulata__CASE_STUDY_AT_MAESTRO_ORNAMENTAL_FISH_GROUP__CIBIRU_SUBDISTRICT__BANDUNG__WEST_JAVA__ijariie13849.pdf (Accessed : 24 June 2024).
Harvard Ridhlo Nur Muhammad Lintang, Atikah Nurhayati, Iis Rostini, and Iwang Gumilar. (2021) 'SUPPLY CHAIN ANALYSIS OF GUPPY FISH (Poecilia reticulata) CASE STUDY AT MAESTRO ORNAMENTAL FISH GROUP (CIBIRU SUBDISTRICT, BANDUNG WEST JAVA)', International Journal Of Advance Research And Innovative Ideas In Education, 7(2), pp. 421-427IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/SUPPLY_CHAIN_ANALYSIS_OF_GUPPY_FISH__Poecilia_reticulata__CASE_STUDY_AT_MAESTRO_ORNAMENTAL_FISH_GROUP__CIBIRU_SUBDISTRICT__BANDUNG__WEST_JAVA__ijariie13849.pdf (Accessed : 24 June 2024)
IEEE Ridhlo Nur Muhammad Lintang, Atikah Nurhayati, Iis Rostini, and Iwang Gumilar, "SUPPLY CHAIN ANALYSIS OF GUPPY FISH (Poecilia reticulata) CASE STUDY AT MAESTRO ORNAMENTAL FISH GROUP (CIBIRU SUBDISTRICT, BANDUNG WEST JAVA)," International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 2, pp. 421-427, Mar-App 2021. [Online]. Available: https://ijariie.com/AdminUploadPdf/SUPPLY_CHAIN_ANALYSIS_OF_GUPPY_FISH__Poecilia_reticulata__CASE_STUDY_AT_MAESTRO_ORNAMENTAL_FISH_GROUP__CIBIRU_SUBDISTRICT__BANDUNG__WEST_JAVA__ijariie13849.pdf [Accessed : 24 June 2024].
Turabian Ridhlo Nur Muhammad Lintang, Atikah Nurhayati, Iis Rostini, and Iwang Gumilar. "SUPPLY CHAIN ANALYSIS OF GUPPY FISH (Poecilia reticulata) CASE STUDY AT MAESTRO ORNAMENTAL FISH GROUP (CIBIRU SUBDISTRICT, BANDUNG WEST JAVA)." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 7 number 2 (24 June 2024).
Vancouver Ridhlo Nur Muhammad Lintang, Atikah Nurhayati, Iis Rostini, and Iwang Gumilar. SUPPLY CHAIN ANALYSIS OF GUPPY FISH (Poecilia reticulata) CASE STUDY AT MAESTRO ORNAMENTAL FISH GROUP (CIBIRU SUBDISTRICT, BANDUNG WEST JAVA). International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2021 [Cited : 24 June 2024]; 7(2) : 421-427. Available from: https://ijariie.com/AdminUploadPdf/SUPPLY_CHAIN_ANALYSIS_OF_GUPPY_FISH__Poecilia_reticulata__CASE_STUDY_AT_MAESTRO_ORNAMENTAL_FISH_GROUP__CIBIRU_SUBDISTRICT__BANDUNG__WEST_JAVA__ijariie13849.pdf
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