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Title: :  ADVERTISING PUFFERY IN THE INDIAN EDUCATION SECTOR: A COMPARATIVE ANALYSIS OF ELECTRONIC AND PRINT MEDIA PUFFERY AND RECOMMENDATIONS
PaperId: :  13986
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 7 Issue 2 2021
DUI:    16.0415/IJARIIE-13986
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Nandan Kumar DeyIBS Hyderabad (IFHE – A Deemed to be University)

Abstract

Psychology and Marketing
Puffery, Advertising, Print Media, Electronic Media, Digital Media, Education, India.
In this highly competitive Indian educational product market, marketers are continuously searching for innovative ideas to sell their products. As a consequence, advertising puffery has been extensively used a tool to acquire a new customer. This article aimed to explore the various types of media used in advertising puffery in the Indian education sector. With this regard, a list of consumer complaints was collected from the Advertising Standards Council of India’s (ASCI) official website and analyzed. The results revealed that traditional print media is predominantly used for puffery in advertisements in the Indian education sector. As far as advertising puffery through electronic media is concerned, digital media is considered as the most notorious media followed by Television & YouTube, Facebook & Instagram, and Website. Comparing the results of both the traditional print media and various electronic media in promoting the Indian education sector, it was evident that digital media was extremely responsible for spreading advertising puffery. Based on the literature review and consumer complaint data analysis, the author has given few recommendations which may be useful for future research.

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IJARIIE Nandan Kumar Dey. "ADVERTISING PUFFERY IN THE INDIAN EDUCATION SECTOR: A COMPARATIVE ANALYSIS OF ELECTRONIC AND PRINT MEDIA PUFFERY AND RECOMMENDATIONS" International Journal Of Advance Research And Innovative Ideas In Education Volume 7 Issue 2 2021 Page 999-1002
MLA Nandan Kumar Dey. "ADVERTISING PUFFERY IN THE INDIAN EDUCATION SECTOR: A COMPARATIVE ANALYSIS OF ELECTRONIC AND PRINT MEDIA PUFFERY AND RECOMMENDATIONS." International Journal Of Advance Research And Innovative Ideas In Education 7.2(2021) : 999-1002.
APA Nandan Kumar Dey. (2021). ADVERTISING PUFFERY IN THE INDIAN EDUCATION SECTOR: A COMPARATIVE ANALYSIS OF ELECTRONIC AND PRINT MEDIA PUFFERY AND RECOMMENDATIONS. International Journal Of Advance Research And Innovative Ideas In Education, 7(2), 999-1002.
Chicago Nandan Kumar Dey. "ADVERTISING PUFFERY IN THE INDIAN EDUCATION SECTOR: A COMPARATIVE ANALYSIS OF ELECTRONIC AND PRINT MEDIA PUFFERY AND RECOMMENDATIONS." International Journal Of Advance Research And Innovative Ideas In Education 7, no. 2 (2021) : 999-1002.
Oxford Nandan Kumar Dey. 'ADVERTISING PUFFERY IN THE INDIAN EDUCATION SECTOR: A COMPARATIVE ANALYSIS OF ELECTRONIC AND PRINT MEDIA PUFFERY AND RECOMMENDATIONS', International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 2, 2021, p. 999-1002. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/ADVERTISING_PUFFERY_IN_THE_INDIAN_EDUCATION_SECTOR__A_COMPARATIVE_ANALYSIS_OF_ELECTRONIC_AND_PRINT_MEDIA_PUFFERY_AND_RECOMMENDATIONS_ijariie13986.pdf (Accessed : 17 August 2022).
Harvard Nandan Kumar Dey. (2021) 'ADVERTISING PUFFERY IN THE INDIAN EDUCATION SECTOR: A COMPARATIVE ANALYSIS OF ELECTRONIC AND PRINT MEDIA PUFFERY AND RECOMMENDATIONS', International Journal Of Advance Research And Innovative Ideas In Education, 7(2), pp. 999-1002IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/ADVERTISING_PUFFERY_IN_THE_INDIAN_EDUCATION_SECTOR__A_COMPARATIVE_ANALYSIS_OF_ELECTRONIC_AND_PRINT_MEDIA_PUFFERY_AND_RECOMMENDATIONS_ijariie13986.pdf (Accessed : 17 August 2022)
IEEE Nandan Kumar Dey, "ADVERTISING PUFFERY IN THE INDIAN EDUCATION SECTOR: A COMPARATIVE ANALYSIS OF ELECTRONIC AND PRINT MEDIA PUFFERY AND RECOMMENDATIONS," International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 2, pp. 999-1002, Mar-App 2021. [Online]. Available: https://ijariie.com/AdminUploadPdf/ADVERTISING_PUFFERY_IN_THE_INDIAN_EDUCATION_SECTOR__A_COMPARATIVE_ANALYSIS_OF_ELECTRONIC_AND_PRINT_MEDIA_PUFFERY_AND_RECOMMENDATIONS_ijariie13986.pdf [Accessed : 17 August 2022].
Turabian Nandan Kumar Dey. "ADVERTISING PUFFERY IN THE INDIAN EDUCATION SECTOR: A COMPARATIVE ANALYSIS OF ELECTRONIC AND PRINT MEDIA PUFFERY AND RECOMMENDATIONS." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 7 number 2 (17 August 2022).
Vancouver Nandan Kumar Dey. ADVERTISING PUFFERY IN THE INDIAN EDUCATION SECTOR: A COMPARATIVE ANALYSIS OF ELECTRONIC AND PRINT MEDIA PUFFERY AND RECOMMENDATIONS. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2021 [Cited : 17 August 2022]; 7(2) : 999-1002. Available from: https://ijariie.com/AdminUploadPdf/ADVERTISING_PUFFERY_IN_THE_INDIAN_EDUCATION_SECTOR__A_COMPARATIVE_ANALYSIS_OF_ELECTRONIC_AND_PRINT_MEDIA_PUFFERY_AND_RECOMMENDATIONS_ijariie13986.pdf
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