Call for Papers:Vol.12 Issue.1

Submission
Last date		 28-Feb-2026
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-12,Issue-1. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  ADVERTISING PUFFERY IN THE INDIAN EDUCATION SECTOR: A COMPARATIVE ANALYSIS OF ELECTRONIC AND PRINT MEDIA PUFFERY AND RECOMMENDATIONS
PaperId: :  13986
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 7 Issue 2 2021
DUI:    16.0415/IJARIIE-13986
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Nandan Kumar DeyIBS Hyderabad (IFHE – A Deemed to be University)

Abstract

Psychology and Marketing
Puffery, Advertising, Print Media, Electronic Media, Digital Media, Education, India.
In this highly competitive Indian educational product market, marketers are continuously searching for innovative ideas to sell their products. As a consequence, advertising puffery has been extensively used a tool to acquire a new customer. This article aimed to explore the various types of media used in advertising puffery in the Indian education sector. With this regard, a list of consumer complaints was collected from the Advertising Standards Council of India’s (ASCI) official website and analyzed. The results revealed that traditional print media is predominantly used for puffery in advertisements in the Indian education sector. As far as advertising puffery through electronic media is concerned, digital media is considered as the most notorious media followed by Television & YouTube, Facebook & Instagram, and Website. Comparing the results of both the traditional print media and various electronic media in promoting the Indian education sector, it was evident that digital media was extremely responsible for spreading advertising puffery. Based on the literature review and consumer complaint data analysis, the author has given few recommendations which may be useful for future research.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Nandan Kumar Dey. "ADVERTISING PUFFERY IN THE INDIAN EDUCATION SECTOR: A COMPARATIVE ANALYSIS OF ELECTRONIC AND PRINT MEDIA PUFFERY AND RECOMMENDATIONS" International Journal Of Advance Research And Innovative Ideas In Education Volume 7 Issue 2 2021 Page 999-1002
MLA Nandan Kumar Dey. "ADVERTISING PUFFERY IN THE INDIAN EDUCATION SECTOR: A COMPARATIVE ANALYSIS OF ELECTRONIC AND PRINT MEDIA PUFFERY AND RECOMMENDATIONS." International Journal Of Advance Research And Innovative Ideas In Education 7.2(2021) : 999-1002.
APA Nandan Kumar Dey. (2021). ADVERTISING PUFFERY IN THE INDIAN EDUCATION SECTOR: A COMPARATIVE ANALYSIS OF ELECTRONIC AND PRINT MEDIA PUFFERY AND RECOMMENDATIONS. International Journal Of Advance Research And Innovative Ideas In Education, 7(2), 999-1002.
Chicago Nandan Kumar Dey. "ADVERTISING PUFFERY IN THE INDIAN EDUCATION SECTOR: A COMPARATIVE ANALYSIS OF ELECTRONIC AND PRINT MEDIA PUFFERY AND RECOMMENDATIONS." International Journal Of Advance Research And Innovative Ideas In Education 7, no. 2 (2021) : 999-1002.
Oxford Nandan Kumar Dey. 'ADVERTISING PUFFERY IN THE INDIAN EDUCATION SECTOR: A COMPARATIVE ANALYSIS OF ELECTRONIC AND PRINT MEDIA PUFFERY AND RECOMMENDATIONS', International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 2, 2021, p. 999-1002. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/ADVERTISING_PUFFERY_IN_THE_INDIAN_EDUCATION_SECTOR__A_COMPARATIVE_ANALYSIS_OF_ELECTRONIC_AND_PRINT_MEDIA_PUFFERY_AND_RECOMMENDATIONS_ijariie13986.pdf (Accessed : 17 August 2022).
Harvard Nandan Kumar Dey. (2021) 'ADVERTISING PUFFERY IN THE INDIAN EDUCATION SECTOR: A COMPARATIVE ANALYSIS OF ELECTRONIC AND PRINT MEDIA PUFFERY AND RECOMMENDATIONS', International Journal Of Advance Research And Innovative Ideas In Education, 7(2), pp. 999-1002IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/ADVERTISING_PUFFERY_IN_THE_INDIAN_EDUCATION_SECTOR__A_COMPARATIVE_ANALYSIS_OF_ELECTRONIC_AND_PRINT_MEDIA_PUFFERY_AND_RECOMMENDATIONS_ijariie13986.pdf (Accessed : 17 August 2022)
IEEE Nandan Kumar Dey, "ADVERTISING PUFFERY IN THE INDIAN EDUCATION SECTOR: A COMPARATIVE ANALYSIS OF ELECTRONIC AND PRINT MEDIA PUFFERY AND RECOMMENDATIONS," International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 2, pp. 999-1002, Mar-App 2021. [Online]. Available: https://ijariie.com/AdminUploadPdf/ADVERTISING_PUFFERY_IN_THE_INDIAN_EDUCATION_SECTOR__A_COMPARATIVE_ANALYSIS_OF_ELECTRONIC_AND_PRINT_MEDIA_PUFFERY_AND_RECOMMENDATIONS_ijariie13986.pdf [Accessed : 17 August 2022].
Turabian Nandan Kumar Dey. "ADVERTISING PUFFERY IN THE INDIAN EDUCATION SECTOR: A COMPARATIVE ANALYSIS OF ELECTRONIC AND PRINT MEDIA PUFFERY AND RECOMMENDATIONS." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 7 number 2 (17 August 2022).
Vancouver Nandan Kumar Dey. ADVERTISING PUFFERY IN THE INDIAN EDUCATION SECTOR: A COMPARATIVE ANALYSIS OF ELECTRONIC AND PRINT MEDIA PUFFERY AND RECOMMENDATIONS. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2021 [Cited : 17 August 2022]; 7(2) : 999-1002. Available from: https://ijariie.com/AdminUploadPdf/ADVERTISING_PUFFERY_IN_THE_INDIAN_EDUCATION_SECTOR__A_COMPARATIVE_ANALYSIS_OF_ELECTRONIC_AND_PRINT_MEDIA_PUFFERY_AND_RECOMMENDATIONS_ijariie13986.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads


Last download on 8/17/2022 7:50:23 PM

Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
The Relationship Between Work-Life Balance and Employee Productivity Among Personnel of Philippine State Universities and Colleges: A Thematic Literature ReviewBusiness AdministrationDANNYMAY M. SARMEN Download
The Influence of Human Resource Management Practices on Organizational Performance: Evidence from CRDB Bank Branches in Mbeya City, TanzaniaBusinessSr. Genovefa Mamkhumbi Download
ECONOMIC EVALUATION OF SISAL PRODUCTION AND ITS IMPACT ON HOUSEHOLD INCOME IN THE TANGA REGION, TANZANIABusiness Wansangla Michael Download
Business Strategy Analysis of KFC: Strategic Planning, Positioning, and ImplementationBusiness StrategyKaushal Bhayani Download
The Business Environment of Marks & Spencer and Intercontinental Hotels Group: An Analytical StudyBusiness StrategyKaushal Bhayani Download
Adapting HR Strategies for Small and Growing Enterprises: Overcoming Resource Constraints and Fostering Scalable Talent ManagementManagement Studies Aliya Quazi Download
Application of Machine Learning Algorithms for car type classification in Vietnam MarketData Science, Marketing and BusinessTrần An Quân Download
Consumers Behavior towards Online Shopping of Faculties and Students of Wangcha Rajkumar Government College Deomali, Tirap district, Arunachal Pradesh”Commerce & ManagementDr. Tacha Thaman Download
The Poverty-Alleviating Enterprise: A Strategic Analysis of Social Innovation and Market Penetration Among Inclusive Business StartupsManagement and CommerceROMEL I. JURALBAR Download
EMPLOYERS’ FEEDBACK OF GRADUATES’ EMPLOYABILITY SKILLS AND THEIR RELATIONSHIP WITH ORGANIZATIONAL DEMOGRAPHICSBusiness ManagementROJAY M. GEROMO Download
SHAPING PURCHASE PATHS: THE INFLUENCE OF ONLINE REVIEW ENGAGEMENT ON BUYING CHOICESManagement and CommerceLINABEN M. ROLDAN Download
Impact of Marketing Strategies of Coffee Shops on Buying Behavior: Consumers PerspectiveBusiness and Marketing Nicole S. Celmar, Alnie Joy L. Menguito, Vanessah E. Padungao, Marhraycon Grace O. Abasolo, Eljane P. Tolin, Missy S. Vigonte, Rafigah Love F. Ariño Download
TACKLING FINANCIAL MANAGEMENT CHALLENGES TO BUILD A RESILIENT FUTUREMASTER OF BUSINESS ADMINISTRATIONRICKY T. TAMAYO Download
BETWEEN REFORM AND REALITY: ASSESSING THE IMPLEMENTATION OF JMC 2021 IN LOCAL BUSINESS PERMITTING SYSTEMS IN THE PHILIPPINESBusiness ENGR. CHARLES G. BINGHOY Download
CONSUMER AWARENESS AND IMPLEMENTATION OF EPIRA LAW OF 2001 AMONG THE ELECTRIC COOPERATIVES IN SURIGAO DEL SURBusiness ManagementMonna M. Talip Download
12