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Title: :  ADOPTION & STANDARDIZATION OF MARKETING STRATEGIES BY DABUR DURING THE PANDEMIC TO SUSTAIN THE COMPETITION
PaperId: :  14163
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 7 Issue 3 2021
DUI:    16.0415/IJARIIE-14163
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr. Monirul Islam Xavier Business School (XBS), St Xavier’s University, Kolkata, India

Abstract

Management
Adoption, Standardization, Marketing Strategies, FMCG, Competition
This study focused & builds on analyzing the results of previous studies conducted by different researchers to examine the Strategies adapted by the selected FMCG company Dabur during Covid19 to sustain the competition. The impact of COVID-19 on varied sectors of Asian nation is a war with Associate in nursing invisible enemy. The virus that started within the urban center of China has affected virtually each part of the globe and is considered one among the worst times in human history. Amongst the multi -sectoral impact, FMCG is one of the sectors which considered to be impact-proof sector. Because the consumer base & used by everyone feature make is the most promising sector of Indian economy. However, after the onset of the pandemic all theory & assumptions were proved false. A positivist theory, a deductive approach and a secondary data exploration based study design are employed in the research methodology. The proposed framework provides a wide-ranging understanding of the entangled relations between the external and internal force of a company that have an influence on the standardization/adaptation strategy decision. In these unprecedented times, marketers need to measure how this pandemic has wedged consumer buying behavior, influencers, trade, commerce and community ecosystem at the micro and macro level.

Citations

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IJARIIE Dr. Monirul Islam . "ADOPTION & STANDARDIZATION OF MARKETING STRATEGIES BY DABUR DURING THE PANDEMIC TO SUSTAIN THE COMPETITION" International Journal Of Advance Research And Innovative Ideas In Education Volume 7 Issue 3 2021 Page 1107-1113
MLA Dr. Monirul Islam . "ADOPTION & STANDARDIZATION OF MARKETING STRATEGIES BY DABUR DURING THE PANDEMIC TO SUSTAIN THE COMPETITION." International Journal Of Advance Research And Innovative Ideas In Education 7.3(2021) : 1107-1113.
APA Dr. Monirul Islam . (2021). ADOPTION & STANDARDIZATION OF MARKETING STRATEGIES BY DABUR DURING THE PANDEMIC TO SUSTAIN THE COMPETITION. International Journal Of Advance Research And Innovative Ideas In Education, 7(3), 1107-1113.
Chicago Dr. Monirul Islam . "ADOPTION & STANDARDIZATION OF MARKETING STRATEGIES BY DABUR DURING THE PANDEMIC TO SUSTAIN THE COMPETITION." International Journal Of Advance Research And Innovative Ideas In Education 7, no. 3 (2021) : 1107-1113.
Oxford Dr. Monirul Islam . 'ADOPTION & STANDARDIZATION OF MARKETING STRATEGIES BY DABUR DURING THE PANDEMIC TO SUSTAIN THE COMPETITION', International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 3, 2021, p. 1107-1113. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/ADOPTION___STANDARDIZATION_OF_MARKETING_STRATEGIES_BY_DABUR_DURING_THE_PANDEMIC_TO_SUSTAIN_THE_COMPETITION_ijariie14163.pdf (Accessed : ).
Harvard Dr. Monirul Islam . (2021) 'ADOPTION & STANDARDIZATION OF MARKETING STRATEGIES BY DABUR DURING THE PANDEMIC TO SUSTAIN THE COMPETITION', International Journal Of Advance Research And Innovative Ideas In Education, 7(3), pp. 1107-1113IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/ADOPTION___STANDARDIZATION_OF_MARKETING_STRATEGIES_BY_DABUR_DURING_THE_PANDEMIC_TO_SUSTAIN_THE_COMPETITION_ijariie14163.pdf (Accessed : )
IEEE Dr. Monirul Islam , "ADOPTION & STANDARDIZATION OF MARKETING STRATEGIES BY DABUR DURING THE PANDEMIC TO SUSTAIN THE COMPETITION," International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 3, pp. 1107-1113, May-Jun 2021. [Online]. Available: https://ijariie.com/AdminUploadPdf/ADOPTION___STANDARDIZATION_OF_MARKETING_STRATEGIES_BY_DABUR_DURING_THE_PANDEMIC_TO_SUSTAIN_THE_COMPETITION_ijariie14163.pdf [Accessed : ].
Turabian Dr. Monirul Islam . "ADOPTION & STANDARDIZATION OF MARKETING STRATEGIES BY DABUR DURING THE PANDEMIC TO SUSTAIN THE COMPETITION." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 7 number 3 ().
Vancouver Dr. Monirul Islam . ADOPTION & STANDARDIZATION OF MARKETING STRATEGIES BY DABUR DURING THE PANDEMIC TO SUSTAIN THE COMPETITION. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2021 [Cited : ]; 7(3) : 1107-1113. Available from: https://ijariie.com/AdminUploadPdf/ADOPTION___STANDARDIZATION_OF_MARKETING_STRATEGIES_BY_DABUR_DURING_THE_PANDEMIC_TO_SUSTAIN_THE_COMPETITION_ijariie14163.pdf
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