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Title: :  Consumer Preferences Analysis on Processed Fish Products In Bandung City: Warung Celup Restaurant Case Study
PaperId: :  14358
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 7 Issue 4 2021
DUI:    16.0415/IJARIIE-14358
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Fanny Paramesworo DanielPadjadjaran University
Atikah NurhayatiPadjadjaran University
Izza Mahdiana AprilianiPadjadjaran University
Asep Agus HandakaPadjadjaran University

Abstract

Fisheries Socio-Economic
Attributes, Consumer preferences, Processed fish
Consumer preferences show consumer preferences from a variety of options. Consumer preferences are closely related to the issue of choice. This study was aimed to analyze consumer preferences and what attributes are most considered by consumers in making the decision to buy processed fish products at Warung Celup restaurants. This study was conducted at Warung Celup in August – September 2020. Primary data retrieval techniques using purposive sampling as many as 50 respondents, while secondary data obtained from the Central Statistics Agency of Bandung City. The analysis tool used to determine consumer preferences is attitude measurement using the Likert scale and attribute analysis tool that is most considered in product selection using Multiple Linear Regression Analysis. Based on the results of the consumer preference study Warung Celup shows that the most preferred processed fish product is Shrimp. Attributes considered in the purchase of processed fish products in Warung Celup were a taste, price, nutritional content, and type of process.

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IJARIIE Fanny Paramesworo Daniel, Atikah Nurhayati, Izza Mahdiana Apriliani, and Asep Agus Handaka. "Consumer Preferences Analysis on Processed Fish Products In Bandung City: Warung Celup Restaurant Case Study" International Journal Of Advance Research And Innovative Ideas In Education Volume 7 Issue 4 2021 Page 598-602
MLA Fanny Paramesworo Daniel, Atikah Nurhayati, Izza Mahdiana Apriliani, and Asep Agus Handaka. "Consumer Preferences Analysis on Processed Fish Products In Bandung City: Warung Celup Restaurant Case Study." International Journal Of Advance Research And Innovative Ideas In Education 7.4(2021) : 598-602.
APA Fanny Paramesworo Daniel, Atikah Nurhayati, Izza Mahdiana Apriliani, & Asep Agus Handaka. (2021). Consumer Preferences Analysis on Processed Fish Products In Bandung City: Warung Celup Restaurant Case Study. International Journal Of Advance Research And Innovative Ideas In Education, 7(4), 598-602.
Chicago Fanny Paramesworo Daniel, Atikah Nurhayati, Izza Mahdiana Apriliani, and Asep Agus Handaka. "Consumer Preferences Analysis on Processed Fish Products In Bandung City: Warung Celup Restaurant Case Study." International Journal Of Advance Research And Innovative Ideas In Education 7, no. 4 (2021) : 598-602.
Oxford Fanny Paramesworo Daniel, Atikah Nurhayati, Izza Mahdiana Apriliani, and Asep Agus Handaka. 'Consumer Preferences Analysis on Processed Fish Products In Bandung City: Warung Celup Restaurant Case Study', International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 4, 2021, p. 598-602. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Consumer_Preferences_Analysis_on_Processed_Fish_Products_In_Bandung_City__Warung_Celup_Restaurant_Case_Study_ijariie14358.pdf (Accessed : 26 February 2023).
Harvard Fanny Paramesworo Daniel, Atikah Nurhayati, Izza Mahdiana Apriliani, and Asep Agus Handaka. (2021) 'Consumer Preferences Analysis on Processed Fish Products In Bandung City: Warung Celup Restaurant Case Study', International Journal Of Advance Research And Innovative Ideas In Education, 7(4), pp. 598-602IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Consumer_Preferences_Analysis_on_Processed_Fish_Products_In_Bandung_City__Warung_Celup_Restaurant_Case_Study_ijariie14358.pdf (Accessed : 26 February 2023)
IEEE Fanny Paramesworo Daniel, Atikah Nurhayati, Izza Mahdiana Apriliani, and Asep Agus Handaka, "Consumer Preferences Analysis on Processed Fish Products In Bandung City: Warung Celup Restaurant Case Study," International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 4, pp. 598-602, Jul-Aug 2021. [Online]. Available: https://ijariie.com/AdminUploadPdf/Consumer_Preferences_Analysis_on_Processed_Fish_Products_In_Bandung_City__Warung_Celup_Restaurant_Case_Study_ijariie14358.pdf [Accessed : 26 February 2023].
Turabian Fanny Paramesworo Daniel, Atikah Nurhayati, Izza Mahdiana Apriliani, and Asep Agus Handaka. "Consumer Preferences Analysis on Processed Fish Products In Bandung City: Warung Celup Restaurant Case Study." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 7 number 4 (26 February 2023).
Vancouver Fanny Paramesworo Daniel, Atikah Nurhayati, Izza Mahdiana Apriliani, and Asep Agus Handaka. Consumer Preferences Analysis on Processed Fish Products In Bandung City: Warung Celup Restaurant Case Study. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2021 [Cited : 26 February 2023]; 7(4) : 598-602. Available from: https://ijariie.com/AdminUploadPdf/Consumer_Preferences_Analysis_on_Processed_Fish_Products_In_Bandung_City__Warung_Celup_Restaurant_Case_Study_ijariie14358.pdf
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