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Call for Papers:Vol.11 Issue.3

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Title: :  RETAIL ATMOSPHERICS – A CONCEPTUAL FRAMEWORK
PaperId: :  14361
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 7 Issue 3 2021
DUI:    16.0415/IJARIIE-14361
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Kasi Raman RP.S.R Engineering College, Sivakasi
Kottathai SP.S.R Engineering College, Sivakasi
Madhu A KP.S.R Engineering College, Sivakasi
Aghalya VP.S.R Engineering College, Sivakasi

Abstract

Management
Atmospherics, Shoppers, Retail, Store Layout and Visual Merchandising
The conceptual research entitled “Retail Atmospherics”, focusing on how atmospherics are critical to any form of retail business, the link between shopping behaviour and physical environmental factors. Physical environmental factors, for instance layout, internal, fittings, lightings, etc. This aims to study is mainly carried to analyse the effectiveness of existing mix of atmospheric cues based on the retailer the opinion of shoppers’. Thus the research is more needed one for the retailer to evaluate the retailer environment which increases stiffer competition among other retailers in the market. This is based in the Non Probability Sampling and Research adopted judgment Sampling Technique. The atmospherics stimulus such as examined the key components of retail atmospherics such as general interior and exterior variables, layout and design, point of purchase and decoration and finally human variables which are closely associated with shoppers’ in the retail environment and then it helps to analyzed the effectiveness of existing atmospherics cues in the super market then the research was consider satisfaction and expectations towards atmospheric elements purchase in order to find out the intention and increases of value among the shoppers.

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IJARIIE Kasi Raman R, Kottathai S, Madhu A K, and Aghalya V. "RETAIL ATMOSPHERICS – A CONCEPTUAL FRAMEWORK" International Journal Of Advance Research And Innovative Ideas In Education Volume 7 Issue 3 2021 Page 1172-1177
MLA Kasi Raman R, Kottathai S, Madhu A K, and Aghalya V. "RETAIL ATMOSPHERICS – A CONCEPTUAL FRAMEWORK." International Journal Of Advance Research And Innovative Ideas In Education 7.3(2021) : 1172-1177.
APA Kasi Raman R, Kottathai S, Madhu A K, & Aghalya V. (2021). RETAIL ATMOSPHERICS – A CONCEPTUAL FRAMEWORK. International Journal Of Advance Research And Innovative Ideas In Education, 7(3), 1172-1177.
Chicago Kasi Raman R, Kottathai S, Madhu A K, and Aghalya V. "RETAIL ATMOSPHERICS – A CONCEPTUAL FRAMEWORK." International Journal Of Advance Research And Innovative Ideas In Education 7, no. 3 (2021) : 1172-1177.
Oxford Kasi Raman R, Kottathai S, Madhu A K, and Aghalya V. 'RETAIL ATMOSPHERICS – A CONCEPTUAL FRAMEWORK', International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 3, 2021, p. 1172-1177. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/RETAIL_ATMOSPHERICS_–_A_CONCEPTUAL_FRAMEWORK_ijariie14361.pdf (Accessed : 17 April 2024).
Harvard Kasi Raman R, Kottathai S, Madhu A K, and Aghalya V. (2021) 'RETAIL ATMOSPHERICS – A CONCEPTUAL FRAMEWORK', International Journal Of Advance Research And Innovative Ideas In Education, 7(3), pp. 1172-1177IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/RETAIL_ATMOSPHERICS_–_A_CONCEPTUAL_FRAMEWORK_ijariie14361.pdf (Accessed : 17 April 2024)
IEEE Kasi Raman R, Kottathai S, Madhu A K, and Aghalya V, "RETAIL ATMOSPHERICS – A CONCEPTUAL FRAMEWORK," International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 3, pp. 1172-1177, May-Jun 2021. [Online]. Available: https://ijariie.com/AdminUploadPdf/RETAIL_ATMOSPHERICS_–_A_CONCEPTUAL_FRAMEWORK_ijariie14361.pdf [Accessed : 17 April 2024].
Turabian Kasi Raman R, Kottathai S, Madhu A K, and Aghalya V. "RETAIL ATMOSPHERICS – A CONCEPTUAL FRAMEWORK." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 7 number 3 (17 April 2024).
Vancouver Kasi Raman R, Kottathai S, Madhu A K, and Aghalya V. RETAIL ATMOSPHERICS – A CONCEPTUAL FRAMEWORK. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2021 [Cited : 17 April 2024]; 7(3) : 1172-1177. Available from: https://ijariie.com/AdminUploadPdf/RETAIL_ATMOSPHERICS_–_A_CONCEPTUAL_FRAMEWORK_ijariie14361.pdf
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