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Title: :  Analysis of marketing mix elements and its impact on brand preferences of Royal Enfield bikes among young age consumers in Thoothukudi Corporation
PaperId: :  14780
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 7 Issue 3 2021
DUI:    16.0415/IJARIIE-14780
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Kasi Raman RP. S. R Engineering college, sivakasi.
Sandhiya AP. S. R Engineering college, sivakasi.
Nanthini GP. S. R Engineering college, sivakasi.

Abstract

Management studies
Marketing mix and brand preferences
The research was entitled as “analysis of marketing mix elements and its impact on brand preferences of Royal Enfield among young age consumers in thoothukudi corporation”, reveals the importance of marketing mix followed in the organization & its impact on Brand preferences. The marketing activities can be examined in relation to brand loyalty of the organization because brand successes have power to allow marketers to gain competitive advantage. Article arises research questions is marketing mix create added value enterprises. There are used scientific literature and analysis method in article. An analysis of scientific literature, it can said that the marketing mix measures are the actions and measures necessary to achieve marketing goals. In this context, promotional mix has positively affect brand preferences. Marketing elements; product, price, place and for marketing objectives.

Citations

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IJARIIE Kasi Raman R, Sandhiya A, and Nanthini G. "Analysis of marketing mix elements and its impact on brand preferences of Royal Enfield bikes among young age consumers in Thoothukudi Corporation" International Journal Of Advance Research And Innovative Ideas In Education Volume 7 Issue 3 2021 Page 3420-3426
MLA Kasi Raman R, Sandhiya A, and Nanthini G. "Analysis of marketing mix elements and its impact on brand preferences of Royal Enfield bikes among young age consumers in Thoothukudi Corporation." International Journal Of Advance Research And Innovative Ideas In Education 7.3(2021) : 3420-3426.
APA Kasi Raman R, Sandhiya A, & Nanthini G. (2021). Analysis of marketing mix elements and its impact on brand preferences of Royal Enfield bikes among young age consumers in Thoothukudi Corporation. International Journal Of Advance Research And Innovative Ideas In Education, 7(3), 3420-3426.
Chicago Kasi Raman R, Sandhiya A, and Nanthini G. "Analysis of marketing mix elements and its impact on brand preferences of Royal Enfield bikes among young age consumers in Thoothukudi Corporation." International Journal Of Advance Research And Innovative Ideas In Education 7, no. 3 (2021) : 3420-3426.
Oxford Kasi Raman R, Sandhiya A, and Nanthini G. 'Analysis of marketing mix elements and its impact on brand preferences of Royal Enfield bikes among young age consumers in Thoothukudi Corporation', International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 3, 2021, p. 3420-3426. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Analysis_of_marketing_mix_elements_and_its_impact_on_brand_preferences_of_Royal_Enfield_bikes_among_young_age_consumers_in_Thoothukudi_Corporation_ijariie14780.pdf (Accessed : ).
Harvard Kasi Raman R, Sandhiya A, and Nanthini G. (2021) 'Analysis of marketing mix elements and its impact on brand preferences of Royal Enfield bikes among young age consumers in Thoothukudi Corporation', International Journal Of Advance Research And Innovative Ideas In Education, 7(3), pp. 3420-3426IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Analysis_of_marketing_mix_elements_and_its_impact_on_brand_preferences_of_Royal_Enfield_bikes_among_young_age_consumers_in_Thoothukudi_Corporation_ijariie14780.pdf (Accessed : )
IEEE Kasi Raman R, Sandhiya A, and Nanthini G, "Analysis of marketing mix elements and its impact on brand preferences of Royal Enfield bikes among young age consumers in Thoothukudi Corporation," International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 3, pp. 3420-3426, May-Jun 2021. [Online]. Available: https://ijariie.com/AdminUploadPdf/Analysis_of_marketing_mix_elements_and_its_impact_on_brand_preferences_of_Royal_Enfield_bikes_among_young_age_consumers_in_Thoothukudi_Corporation_ijariie14780.pdf [Accessed : ].
Turabian Kasi Raman R, Sandhiya A, and Nanthini G. "Analysis of marketing mix elements and its impact on brand preferences of Royal Enfield bikes among young age consumers in Thoothukudi Corporation." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 7 number 3 ().
Vancouver Kasi Raman R, Sandhiya A, and Nanthini G. Analysis of marketing mix elements and its impact on brand preferences of Royal Enfield bikes among young age consumers in Thoothukudi Corporation. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2021 [Cited : ]; 7(3) : 3420-3426. Available from: https://ijariie.com/AdminUploadPdf/Analysis_of_marketing_mix_elements_and_its_impact_on_brand_preferences_of_Royal_Enfield_bikes_among_young_age_consumers_in_Thoothukudi_Corporation_ijariie14780.pdf
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