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Title: :  A study on customer perception of hero bikes in Rajapalayam
PaperId: :  14801
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 7 Issue 4 2021
DUI:    16.0415/IJARIIE-14801
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Kasi Raman.RP.S.R.Engineering college,Sivakasi
Nanthini.GP.S.R.Engineering college,Sivakasi
Sandhiya.AP.S.R.Engineering college,Sivakasi

Abstract

Business Studies
customer,quality,brand,
The customer choosing the products that they wanted by its quality, reliability, durability, easy maintenance, service, ease of use, affordable price and mainly brand. The brand name comes first in their mind because of the trust which the brand gives to the consumer. The Product quality, the service quality and the customer support quality gives the trust to the consumers. People prefer motorbike over four wheelers because it’s affordable, economical, and convenient. As there are a lot of motorbike companies in the market currently thus there is huge competition among the players. As a result people also have a set of choices and preferences over a company or a brand, Keeping in consideration that people have a criteria of preference in the minds before they go to purchase a motorbike, the researcher has tried to summate some of the factors which people evaluate before the actual purchase. Through survey the paper has tried to explore a real order of preference which a customer places and rank of some important factors, which play an important role in marketing the final purchase decision towards a two-wheeler.

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IJARIIE Kasi Raman.R, Nanthini.G, and Sandhiya.A. "A study on customer perception of hero bikes in Rajapalayam" International Journal Of Advance Research And Innovative Ideas In Education Volume 7 Issue 4 2021 Page 107-110
MLA Kasi Raman.R, Nanthini.G, and Sandhiya.A. "A study on customer perception of hero bikes in Rajapalayam." International Journal Of Advance Research And Innovative Ideas In Education 7.4(2021) : 107-110.
APA Kasi Raman.R, Nanthini.G, & Sandhiya.A. (2021). A study on customer perception of hero bikes in Rajapalayam. International Journal Of Advance Research And Innovative Ideas In Education, 7(4), 107-110.
Chicago Kasi Raman.R, Nanthini.G, and Sandhiya.A. "A study on customer perception of hero bikes in Rajapalayam." International Journal Of Advance Research And Innovative Ideas In Education 7, no. 4 (2021) : 107-110.
Oxford Kasi Raman.R, Nanthini.G, and Sandhiya.A. 'A study on customer perception of hero bikes in Rajapalayam', International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 4, 2021, p. 107-110. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_study_on_customer_perception_of_hero_bikes_in_Rajapalayam_ijariie14801.pdf (Accessed : ).
Harvard Kasi Raman.R, Nanthini.G, and Sandhiya.A. (2021) 'A study on customer perception of hero bikes in Rajapalayam', International Journal Of Advance Research And Innovative Ideas In Education, 7(4), pp. 107-110IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_study_on_customer_perception_of_hero_bikes_in_Rajapalayam_ijariie14801.pdf (Accessed : )
IEEE Kasi Raman.R, Nanthini.G, and Sandhiya.A, "A study on customer perception of hero bikes in Rajapalayam," International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 4, pp. 107-110, Jul-Aug 2021. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_study_on_customer_perception_of_hero_bikes_in_Rajapalayam_ijariie14801.pdf [Accessed : ].
Turabian Kasi Raman.R, Nanthini.G, and Sandhiya.A. "A study on customer perception of hero bikes in Rajapalayam." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 7 number 4 ().
Vancouver Kasi Raman.R, Nanthini.G, and Sandhiya.A. A study on customer perception of hero bikes in Rajapalayam. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2021 [Cited : ]; 7(4) : 107-110. Available from: https://ijariie.com/AdminUploadPdf/A_study_on_customer_perception_of_hero_bikes_in_Rajapalayam_ijariie14801.pdf
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