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Title: :  THE STUDY OF EFFECTIVENESS OF INTERNET ADVERTISING ON CONSUMER BEHAVIOUR
PaperId: :  14854
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 7 Issue 4 2021
DUI:    16.0415/IJARIIE-14854
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Gaikwad Aarti SubhashSanjivani college of Engineering Koprgaon Maharashtra
Gondkar Hemant DattatraySanjivani college of Engineering Koprgaon Maharashtra
Garud Akash RajendraSanjivani college of Engineering Koprgaon Maharashtra
Prof. Ankita PathakSanjivani college of Engineering Koprgaon Maharashtra

Abstract

Marketing
Internet, study, consumers, online, effectiveness, behavior
Advertisers are expected to shift and pay millions in net advertising within the returning years than TV, print ads and alternative ancient advertising media. With the rising in technology, the web is changing into a crucial one stop purpose for customers find most of their desires. Be it communication, recreation, shopping, data search, net is a remedy for all their needs. several customers are online each day for his or her personal work, however do they notice the ads, banners displayed thereon webpage, and most vital their recall price. This study investigated the effectiveness of net advertising on client behavior by conducting a case study of University of capital of Kenya Students. The study wanted to work out the effectiveness of net advertising on reach and creation of awareness; to determine the responsibility of net advertising through recall; and to work out the link between internet advertising and buy call. The study used a case study analysis style. The target population was the University of Capital of Kenya students. The study used representative sampling technique to pick out a hundred study respondents. The first information was collected exploitation questionnaires. Content analysis was accustomed analyze qualitative information whereas the quantitative information was analyzed exploitation descriptive statistics exploitation SPSS. Regression and Correlation analysis was accustomed show the relationships among the variables. the info was conferred through percentages, means, customary deviations and frequencies. The study found that net advertising was effective on reach and creation of awareness because of various usages, and established that its responsibility as an advertising media was low compared to TV. Net advertising has important relationship with purchase call of the customers and thus may be a key determinant in influencing client behavior.

Citations

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IJARIIE Gaikwad Aarti Subhash, Gondkar Hemant Dattatray, Garud Akash Rajendra, and Prof. Ankita Pathak. "THE STUDY OF EFFECTIVENESS OF INTERNET ADVERTISING ON CONSUMER BEHAVIOUR" International Journal Of Advance Research And Innovative Ideas In Education Volume 7 Issue 4 2021 Page 201-214
MLA Gaikwad Aarti Subhash, Gondkar Hemant Dattatray, Garud Akash Rajendra, and Prof. Ankita Pathak. "THE STUDY OF EFFECTIVENESS OF INTERNET ADVERTISING ON CONSUMER BEHAVIOUR." International Journal Of Advance Research And Innovative Ideas In Education 7.4(2021) : 201-214.
APA Gaikwad Aarti Subhash, Gondkar Hemant Dattatray, Garud Akash Rajendra, & Prof. Ankita Pathak. (2021). THE STUDY OF EFFECTIVENESS OF INTERNET ADVERTISING ON CONSUMER BEHAVIOUR. International Journal Of Advance Research And Innovative Ideas In Education, 7(4), 201-214.
Chicago Gaikwad Aarti Subhash, Gondkar Hemant Dattatray, Garud Akash Rajendra, and Prof. Ankita Pathak. "THE STUDY OF EFFECTIVENESS OF INTERNET ADVERTISING ON CONSUMER BEHAVIOUR." International Journal Of Advance Research And Innovative Ideas In Education 7, no. 4 (2021) : 201-214.
Oxford Gaikwad Aarti Subhash, Gondkar Hemant Dattatray, Garud Akash Rajendra, and Prof. Ankita Pathak. 'THE STUDY OF EFFECTIVENESS OF INTERNET ADVERTISING ON CONSUMER BEHAVIOUR', International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 4, 2021, p. 201-214. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/THE_STUDY_OF_EFFECTIVENESS_OF_INTERNET_ADVERTISING_ON_CONSUMER_BEHAVIOUR_ijariie14854.pdf (Accessed : 03 June 2023).
Harvard Gaikwad Aarti Subhash, Gondkar Hemant Dattatray, Garud Akash Rajendra, and Prof. Ankita Pathak. (2021) 'THE STUDY OF EFFECTIVENESS OF INTERNET ADVERTISING ON CONSUMER BEHAVIOUR', International Journal Of Advance Research And Innovative Ideas In Education, 7(4), pp. 201-214IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/THE_STUDY_OF_EFFECTIVENESS_OF_INTERNET_ADVERTISING_ON_CONSUMER_BEHAVIOUR_ijariie14854.pdf (Accessed : 03 June 2023)
IEEE Gaikwad Aarti Subhash, Gondkar Hemant Dattatray, Garud Akash Rajendra, and Prof. Ankita Pathak, "THE STUDY OF EFFECTIVENESS OF INTERNET ADVERTISING ON CONSUMER BEHAVIOUR," International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 4, pp. 201-214, Jul-Aug 2021. [Online]. Available: https://ijariie.com/AdminUploadPdf/THE_STUDY_OF_EFFECTIVENESS_OF_INTERNET_ADVERTISING_ON_CONSUMER_BEHAVIOUR_ijariie14854.pdf [Accessed : 03 June 2023].
Turabian Gaikwad Aarti Subhash, Gondkar Hemant Dattatray, Garud Akash Rajendra, and Prof. Ankita Pathak. "THE STUDY OF EFFECTIVENESS OF INTERNET ADVERTISING ON CONSUMER BEHAVIOUR." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 7 number 4 (03 June 2023).
Vancouver Gaikwad Aarti Subhash, Gondkar Hemant Dattatray, Garud Akash Rajendra, and Prof. Ankita Pathak. THE STUDY OF EFFECTIVENESS OF INTERNET ADVERTISING ON CONSUMER BEHAVIOUR. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2021 [Cited : 03 June 2023]; 7(4) : 201-214. Available from: https://ijariie.com/AdminUploadPdf/THE_STUDY_OF_EFFECTIVENESS_OF_INTERNET_ADVERTISING_ON_CONSUMER_BEHAVIOUR_ijariie14854.pdf
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