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Title: :  CSR AS A MARKETING TOOL
PaperId: :  14896
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 7 Issue 4 2021
DUI:    16.0415/IJARIIE-14896
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
NidhiKurkshetra University

Abstract

Marketing
CSR , Corporate Social Responsibility, Marketing, ills
This research study examines corporate social responsibility as a marketing strategy for organisational performance. CSR in India is more of an obstacle for organisations. New laws related to CSR policies are forcing companies to spend their hard earned money on CSR work. This is a burden for companies. This paper shows how organisations can use the burden of CSR to their advantage. How to use it as a marketing tool. Companies may not like to admit it, but CSR is actually part of a company's marketing strategy to build a positive brand image with consumers. Studies have shown that consumers are more likely to buy from companies that have a good reputation. CSR offers companies the opportunity to identify and address the ills in which they are involved or to which they contribute in society or the planet at large. This starts with identifying the right social cause to target. However, most companies are still not able to comply with CSR best practices in their marketing activities. Therefore, the aim of this paper is to present the requirements of CSR as well as its shortcomings in relation to companies' marketing activities. The aim of the study is rather to examine the influence of corporate social responsibility on an organisation's marketing strategy. No company today is using CSR activities because it is often controversial to use the activities meant for benefitting the society for free being used for marketing purposes but it creates a high level of goodwill and can be used as a marketing tool.

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IJARIIE Nidhi. "CSR AS A MARKETING TOOL" International Journal Of Advance Research And Innovative Ideas In Education Volume 7 Issue 4 2021 Page 326-330
MLA Nidhi. "CSR AS A MARKETING TOOL." International Journal Of Advance Research And Innovative Ideas In Education 7.4(2021) : 326-330.
APA Nidhi. (2021). CSR AS A MARKETING TOOL. International Journal Of Advance Research And Innovative Ideas In Education, 7(4), 326-330.
Chicago Nidhi. "CSR AS A MARKETING TOOL." International Journal Of Advance Research And Innovative Ideas In Education 7, no. 4 (2021) : 326-330.
Oxford Nidhi. 'CSR AS A MARKETING TOOL', International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 4, 2021, p. 326-330. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/CSR_AS_A_MARKETING_TOOL_ijariie14896.pdf (Accessed : ).
Harvard Nidhi. (2021) 'CSR AS A MARKETING TOOL', International Journal Of Advance Research And Innovative Ideas In Education, 7(4), pp. 326-330IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/CSR_AS_A_MARKETING_TOOL_ijariie14896.pdf (Accessed : )
IEEE Nidhi, "CSR AS A MARKETING TOOL," International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 4, pp. 326-330, Jul-Aug 2021. [Online]. Available: https://ijariie.com/AdminUploadPdf/CSR_AS_A_MARKETING_TOOL_ijariie14896.pdf [Accessed : ].
Turabian Nidhi. "CSR AS A MARKETING TOOL." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 7 number 4 ().
Vancouver Nidhi. CSR AS A MARKETING TOOL. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2021 [Cited : ]; 7(4) : 326-330. Available from: https://ijariie.com/AdminUploadPdf/CSR_AS_A_MARKETING_TOOL_ijariie14896.pdf
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