Logo
  • Home
  • About Us
    • Aim and Scope
    • Research Area
    • Impact Factor
    • Indexing
  • For Authors
    • Authors Guidelines
    • How to publish paper?
    • Download Paper format
    • Submit Manuscript
    • Processing Charges
    • Download Copyrights Form
    • Submit Payment-Copyrights
  • Archives
    • Current Issues
    • Past Issues
    • Conference Issues
    • Special Issues
    • Advance Search
  • IJARIIE Board
    • Join as IJARIIE Board
    • Advisory Board
    • Editorial Board
    • Sr. Reviewer Board
    • Jr. Reviewer Board
  • Proposal
    • Conferece Proposal
    • Special Proposal
    • Faqs
  • Contact Us
  • Payment Detail

Call for Papers:Vol.9 Issue.1

Submission
Last date
26-Feb-2023
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-9,Issue-1. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

  • How to Publish Paper
  • Submit Manuscript
  • Processing Charges
  • Submit Payment

Archives

  • Current Issue
  • Past Issue

IJARIIE Board

  • Member Of Board
  • Join As Board

Downloads

  • Authors Guidelines
  • Manuscript Template
  • Copyrights Form

Android App

Download IJARIIE APP
  • Authors
  • Abstract
  • Citations
  • Downloads
  • Similar-Paper

Authors

Title: :  CSR AS A MARKETING TOOL
PaperId: :  14896
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 7 Issue 4 2021
DUI:    16.0415/IJARIIE-14896
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
NidhiKurkshetra University

Abstract

Marketing
CSR , Corporate Social Responsibility, Marketing, ills
This research study examines corporate social responsibility as a marketing strategy for organisational performance. CSR in India is more of an obstacle for organisations. New laws related to CSR policies are forcing companies to spend their hard earned money on CSR work. This is a burden for companies. This paper shows how organisations can use the burden of CSR to their advantage. How to use it as a marketing tool. Companies may not like to admit it, but CSR is actually part of a company's marketing strategy to build a positive brand image with consumers. Studies have shown that consumers are more likely to buy from companies that have a good reputation. CSR offers companies the opportunity to identify and address the ills in which they are involved or to which they contribute in society or the planet at large. This starts with identifying the right social cause to target. However, most companies are still not able to comply with CSR best practices in their marketing activities. Therefore, the aim of this paper is to present the requirements of CSR as well as its shortcomings in relation to companies' marketing activities. The aim of the study is rather to examine the influence of corporate social responsibility on an organisation's marketing strategy. No company today is using CSR activities because it is often controversial to use the activities meant for benefitting the society for free being used for marketing purposes but it creates a high level of goodwill and can be used as a marketing tool.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Nidhi. "CSR AS A MARKETING TOOL" International Journal Of Advance Research And Innovative Ideas In Education Volume 7 Issue 4 2021 Page 326-330
MLA Nidhi. "CSR AS A MARKETING TOOL." International Journal Of Advance Research And Innovative Ideas In Education 7.4(2021) : 326-330.
APA Nidhi. (2021). CSR AS A MARKETING TOOL. International Journal Of Advance Research And Innovative Ideas In Education, 7(4), 326-330.
Chicago Nidhi. "CSR AS A MARKETING TOOL." International Journal Of Advance Research And Innovative Ideas In Education 7, no. 4 (2021) : 326-330.
Oxford Nidhi. 'CSR AS A MARKETING TOOL', International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 4, 2021, p. 326-330. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/CSR_AS_A_MARKETING_TOOL_ijariie14896.pdf (Accessed : ).
Harvard Nidhi. (2021) 'CSR AS A MARKETING TOOL', International Journal Of Advance Research And Innovative Ideas In Education, 7(4), pp. 326-330IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/CSR_AS_A_MARKETING_TOOL_ijariie14896.pdf (Accessed : )
IEEE Nidhi, "CSR AS A MARKETING TOOL," International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 4, pp. 326-330, Jul-Aug 2021. [Online]. Available: https://ijariie.com/AdminUploadPdf/CSR_AS_A_MARKETING_TOOL_ijariie14896.pdf [Accessed : ].
Turabian Nidhi. "CSR AS A MARKETING TOOL." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 7 number 4 ().
Vancouver Nidhi. CSR AS A MARKETING TOOL. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2021 [Cited : ]; 7(4) : 326-330. Available from: https://ijariie.com/AdminUploadPdf/CSR_AS_A_MARKETING_TOOL_ijariie14896.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads



Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
A study on using big data analytics to advance in retail sector with specific reference to retail analyticsManagement StudiesDaneshwari Guddad Download
FACTOR INFLUENCING ENTREPRENEURIAL COMPETENCIES ON THE PERFORMANCE OF SMES: A MODERATING ROLE OF ENTREPRENEURIAL PASSIONBusinessMustapha Makama Download
Analytical Study of Marketing and Product Life CyclemarketingSwati Singh Download
IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY IN GARMENT ENTERPRISES IN PHU THO PROVINCEBusiness AdministrationPham Thi Thu Huong Download
VALUE ADDED AND MARKETING ANALYSIS OF NORI CHIPS “NORIbet” MIKRO, SMALL AND MEDIUM ENTERPISES (MSMEs) IN BANDUNG-INDONESIAFisheries AnalysisJunianto Download
EMPOWERMENT OF TRIBALS THROUGH EDUCATION IN KARNATAKA - A LITERATURE REVIEWBusiness Dr.S. YAVANA RANI Download
The Role of Customer Experience and Word of Mouth to Customer Loyalty in Bali, IndonesiaSocial Science and HumanitiesIda Ayu Sri Meitri Download
FACTORS AFFECTING TO LISTENING OF MASTER OF BUSINESS ADMINISTRATION LEARNERS AT TAY DO UNIVERSITY IN VIET NAMBusinessNga H.T. NGUYEN Download
The Study of Advertisement Effectiveness of LIC Companies on Consumer Behaviourbusiness administration Mr. Vishwajeet V. Gaike Download
THE STUDY OF THE AWARENESS LEVEL OF CUSTOMERS TOWARD GREEN CONSUMERISMBusiness Administration, CommerceNikita Choudhary Download
DIFFICULTIES IN VIETNAMESE – ENGLISH TRANSLATION OF MASTER OF BUSINESS ADMINISTRATION LEARNERS AT TAY DO UNIVERSITY IN VIETNAMBusinessNga H.T. NGUYEN Download
THE EFFECTIVENESS OF APPLICATION OF RESTORATIVE JUSTICE IN SOLVING CRIMINAL CASES IN LAPE POLICE JURISDICTIONBusinessMuhammad Jarnawansyah Download
An Investigation into How Employee Performance Is Influenced by Work Environment, Work Motivation, and Work Discipline (Case Study at the Mataram 1st Class Agricultural Quarantine Office)BusinessHardian Reza Dharmayanda Download
The Rise of Online Learning due to Covid PandemicEducation and TechnologyDr. Monika singh Download
A significant critical review of digital marketing opportunities and challenges in India with special reference in Indian market during covid-19Management StudiesSamiullah N Manik Download
12
For Authors
  • Submit Paper
  • Processing Charges
  • Submit Payment
Archive
  • Current Issue
  • Past Issue
IJARIIE Board
  • Member Of Board
  • Join As Board
Privacy and Policy
Follow us

Contact Info
  • +91-8401209201 (India)
  • +86-15636082010 (China)
  • ijariiejournal@gmail.com
  • M-20/234 Ami Appt,
    Nr.Naranpura Tele-Exch,
    Naranpura,
    Ahemdabad-380063
    Gujarat,India.
Copyright © 2023. IJARIIE. All Rights Reserved.