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Title: :  Effectiveness of Buyer Behaviour Analysis of Honda Bikes with Reference to Pravin Honda, Kovilpatti
PaperId: :  14938
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 7 Issue 4 2021
DUI:    16.0415/IJARIIE-14938
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
K. GeetharaniP.S.R.Engineering College, Sivakasi
S. PreethiP.S.R.Engineering College, Sivakasi
D. Sakthi PriyaP.S.R.Engineering College, Sivakasi
R. Ram Preethi P.S.R.Engineering College, Sivakasi

Abstract

Management
Sales Promotion, Buying Behavior, Purchase decision, Post purchase service
The research was entitled as “EFFECTIVENESS OF BUYER BEHAVIOUR ANALYSIS OF HONDA BIKES WITH REFERENCE TO PRAVIN HONDA, KOVILPATTI” reveals the importance of promotional activities followed in the organization & its impact on Brand Equity. The purpose of this study was to examine the impact of Advertising, Sales Promotion and Direct Marketing on Brand equity. Promotional mixes plays a vital role in creating value for different brands and also reach targeted consumers and persuade them to buy. Promotion is vital element in marketing mix. In this context, promotional mix has positively affecting the brand equity of Honda. Consumer buying behavior reflects the totality of consumer’s decisions with respect to the acquisition, consumption, and disposition of goods, service time and ideas by human decision making units. Consumer behavior involves more than just how a person buys products like detergent, breakfast cereal, personal computer and automobile. It’s also includes service, time and ideas. In ancient days, people felt it more difficult to move from one place one place to another.

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IJARIIE K. Geetharani, S. Preethi, D. Sakthi Priya, and R. Ram Preethi . "Effectiveness of Buyer Behaviour Analysis of Honda Bikes with Reference to Pravin Honda, Kovilpatti" International Journal Of Advance Research And Innovative Ideas In Education Volume 7 Issue 4 2021 Page 609-616
MLA K. Geetharani, S. Preethi, D. Sakthi Priya, and R. Ram Preethi . "Effectiveness of Buyer Behaviour Analysis of Honda Bikes with Reference to Pravin Honda, Kovilpatti." International Journal Of Advance Research And Innovative Ideas In Education 7.4(2021) : 609-616.
APA K. Geetharani, S. Preethi, D. Sakthi Priya, & R. Ram Preethi . (2021). Effectiveness of Buyer Behaviour Analysis of Honda Bikes with Reference to Pravin Honda, Kovilpatti. International Journal Of Advance Research And Innovative Ideas In Education, 7(4), 609-616.
Chicago K. Geetharani, S. Preethi, D. Sakthi Priya, and R. Ram Preethi . "Effectiveness of Buyer Behaviour Analysis of Honda Bikes with Reference to Pravin Honda, Kovilpatti." International Journal Of Advance Research And Innovative Ideas In Education 7, no. 4 (2021) : 609-616.
Oxford K. Geetharani, S. Preethi, D. Sakthi Priya, and R. Ram Preethi . 'Effectiveness of Buyer Behaviour Analysis of Honda Bikes with Reference to Pravin Honda, Kovilpatti', International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 4, 2021, p. 609-616. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Effectiveness_of_Buyer_Behaviour_Analysis_of_Honda_Bikes_with_Reference_to_Pravin_Honda__Kovilpatti_ijariie14938.pdf (Accessed : ).
Harvard K. Geetharani, S. Preethi, D. Sakthi Priya, and R. Ram Preethi . (2021) 'Effectiveness of Buyer Behaviour Analysis of Honda Bikes with Reference to Pravin Honda, Kovilpatti', International Journal Of Advance Research And Innovative Ideas In Education, 7(4), pp. 609-616IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Effectiveness_of_Buyer_Behaviour_Analysis_of_Honda_Bikes_with_Reference_to_Pravin_Honda__Kovilpatti_ijariie14938.pdf (Accessed : )
IEEE K. Geetharani, S. Preethi, D. Sakthi Priya, and R. Ram Preethi , "Effectiveness of Buyer Behaviour Analysis of Honda Bikes with Reference to Pravin Honda, Kovilpatti," International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 4, pp. 609-616, Jul-Aug 2021. [Online]. Available: https://ijariie.com/AdminUploadPdf/Effectiveness_of_Buyer_Behaviour_Analysis_of_Honda_Bikes_with_Reference_to_Pravin_Honda__Kovilpatti_ijariie14938.pdf [Accessed : ].
Turabian K. Geetharani, S. Preethi, D. Sakthi Priya, and R. Ram Preethi . "Effectiveness of Buyer Behaviour Analysis of Honda Bikes with Reference to Pravin Honda, Kovilpatti." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 7 number 4 ().
Vancouver K. Geetharani, S. Preethi, D. Sakthi Priya, and R. Ram Preethi . Effectiveness of Buyer Behaviour Analysis of Honda Bikes with Reference to Pravin Honda, Kovilpatti. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2021 [Cited : ]; 7(4) : 609-616. Available from: https://ijariie.com/AdminUploadPdf/Effectiveness_of_Buyer_Behaviour_Analysis_of_Honda_Bikes_with_Reference_to_Pravin_Honda__Kovilpatti_ijariie14938.pdf
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