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Title: :  A STUDY ON CUSTOMERS INTENTION AND PURCHASE DECISION BEHAVIOUR ON OMNI-CHANNEL E-TAILING
PaperId: :  15295
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 7 Issue 5 2021
DUI:    16.0415/IJARIIE-15295
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Yoseph JacinKumaraguru college of technology and sciences
Dr.R. VinayagasundaramKumaraguru college of technology and sciences

Abstract

Management
Omni-Channel Supply chain, Omni-channel E-tailing
The use of the Internet and New technologies over the last decade has bought lot of changes in the retail Industry in India. The purpose of this study is to understand the Customers Intention and Purchase Decision Behaviour of Customers on Omni-Channel e-tailing in Coimbatore. Questionnaire methods and Convenient sampling were used to collect data from people in Coimbatore. SEM is used to analyze the customer's intention on Omnichannel E-Tailing. The Introduction of E-Commerce sites Like Flipkart and Amazon has bought a drastic change in Customers Intention and Purchase Behaviour. This paper provides the statistical viewpoint on Customers Intention and Purchase Decision on Omni-Channel E-Tailing

Citations

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IJARIIE Yoseph Jacin, and Dr.R. Vinayagasundaram. "A STUDY ON CUSTOMERS INTENTION AND PURCHASE DECISION BEHAVIOUR ON OMNI-CHANNEL E-TAILING" International Journal Of Advance Research And Innovative Ideas In Education Volume 7 Issue 5 2021 Page 110-115
MLA Yoseph Jacin, and Dr.R. Vinayagasundaram. "A STUDY ON CUSTOMERS INTENTION AND PURCHASE DECISION BEHAVIOUR ON OMNI-CHANNEL E-TAILING." International Journal Of Advance Research And Innovative Ideas In Education 7.5(2021) : 110-115.
APA Yoseph Jacin, & Dr.R. Vinayagasundaram. (2021). A STUDY ON CUSTOMERS INTENTION AND PURCHASE DECISION BEHAVIOUR ON OMNI-CHANNEL E-TAILING. International Journal Of Advance Research And Innovative Ideas In Education, 7(5), 110-115.
Chicago Yoseph Jacin, and Dr.R. Vinayagasundaram. "A STUDY ON CUSTOMERS INTENTION AND PURCHASE DECISION BEHAVIOUR ON OMNI-CHANNEL E-TAILING." International Journal Of Advance Research And Innovative Ideas In Education 7, no. 5 (2021) : 110-115.
Oxford Yoseph Jacin, and Dr.R. Vinayagasundaram. 'A STUDY ON CUSTOMERS INTENTION AND PURCHASE DECISION BEHAVIOUR ON OMNI-CHANNEL E-TAILING', International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 5, 2021, p. 110-115. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_STUDY_ON_CUSTOMERS_INTENTION_AND_PURCHASE_DECISION_BEHAVIOUR__ON_OMNI_CHANNEL_E_TAILING_ijariie15295.pdf (Accessed : ).
Harvard Yoseph Jacin, and Dr.R. Vinayagasundaram. (2021) 'A STUDY ON CUSTOMERS INTENTION AND PURCHASE DECISION BEHAVIOUR ON OMNI-CHANNEL E-TAILING', International Journal Of Advance Research And Innovative Ideas In Education, 7(5), pp. 110-115IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_CUSTOMERS_INTENTION_AND_PURCHASE_DECISION_BEHAVIOUR__ON_OMNI_CHANNEL_E_TAILING_ijariie15295.pdf (Accessed : )
IEEE Yoseph Jacin, and Dr.R. Vinayagasundaram, "A STUDY ON CUSTOMERS INTENTION AND PURCHASE DECISION BEHAVIOUR ON OMNI-CHANNEL E-TAILING," International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 5, pp. 110-115, Sep-Oct 2021. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_CUSTOMERS_INTENTION_AND_PURCHASE_DECISION_BEHAVIOUR__ON_OMNI_CHANNEL_E_TAILING_ijariie15295.pdf [Accessed : ].
Turabian Yoseph Jacin, and Dr.R. Vinayagasundaram. "A STUDY ON CUSTOMERS INTENTION AND PURCHASE DECISION BEHAVIOUR ON OMNI-CHANNEL E-TAILING." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 7 number 5 ().
Vancouver Yoseph Jacin, and Dr.R. Vinayagasundaram. A STUDY ON CUSTOMERS INTENTION AND PURCHASE DECISION BEHAVIOUR ON OMNI-CHANNEL E-TAILING. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2021 [Cited : ]; 7(5) : 110-115. Available from: https://ijariie.com/AdminUploadPdf/A_STUDY_ON_CUSTOMERS_INTENTION_AND_PURCHASE_DECISION_BEHAVIOUR__ON_OMNI_CHANNEL_E_TAILING_ijariie15295.pdf
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