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Title: :  IMPACT OF FUTURE SMART DIGITAL MARKETING CAPABILITIES ON REAL ESTATE
PaperId: :  15423
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 7 Issue 5 2021
DUI:    16.0415/IJARIIE-15423
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
V.S.SowmiyaKumaraguru Business School
V.KaarthiekheyanKumaraguru Business School

Abstract

Marketing
Digital Marketing, Real estate, Strategies, SEO, Social networks, online purchasing.
Our country has a huge scope on the real estate industry because of the following reasons namely large population base, rising income level, consists of value-driven scope, and intense urbanization. Such real estate industry reaching its potential customers through digital marketing provides a unique platform of electronic communication that allows marketers to interact instantly with customers for the purpose of goods and services endorsement. And technology development plays a major role in this task. The usage of smart devices and the tremendous growth of social media accelerates the success rate. The main ideology behind this paper is analyzing the efforts of digital marketing in real estate and learning out how digital marketing impacts the decision process of the potential customer. Also, what are the possible strategies that could help their digital marketing skills influencing the customers and generate good amount of leads and convert them into potential buyers. We always know that the digital house hunting is the predominant search strategy. And its successful implication relays upon building up its strategy each and every day, also with the knowledge of updated technology usage. Findings are dropped with the support of both the primary data through convenience sampling of the considerable amount of sample and also with secondary data information derived from the respective websites. Suggestions and recommendations are made out from the inference and updates of findings to support the strategy of digital marketing in real estate industry.

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IJARIIE V.S.Sowmiya, and V.Kaarthiekheyan. "IMPACT OF FUTURE SMART DIGITAL MARKETING CAPABILITIES ON REAL ESTATE" International Journal Of Advance Research And Innovative Ideas In Education Volume 7 Issue 5 2021 Page 881-891
MLA V.S.Sowmiya, and V.Kaarthiekheyan. "IMPACT OF FUTURE SMART DIGITAL MARKETING CAPABILITIES ON REAL ESTATE." International Journal Of Advance Research And Innovative Ideas In Education 7.5(2021) : 881-891.
APA V.S.Sowmiya, & V.Kaarthiekheyan. (2021). IMPACT OF FUTURE SMART DIGITAL MARKETING CAPABILITIES ON REAL ESTATE. International Journal Of Advance Research And Innovative Ideas In Education, 7(5), 881-891.
Chicago V.S.Sowmiya, and V.Kaarthiekheyan. "IMPACT OF FUTURE SMART DIGITAL MARKETING CAPABILITIES ON REAL ESTATE." International Journal Of Advance Research And Innovative Ideas In Education 7, no. 5 (2021) : 881-891.
Oxford V.S.Sowmiya, and V.Kaarthiekheyan. 'IMPACT OF FUTURE SMART DIGITAL MARKETING CAPABILITIES ON REAL ESTATE', International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 5, 2021, p. 881-891. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/IMPACT_OF_FUTURE_SMART_DIGITAL_MARKETING_CAPABILITIES_ON_REAL_ESTATE_ijariie15423.pdf (Accessed : 16 August 2023).
Harvard V.S.Sowmiya, and V.Kaarthiekheyan. (2021) 'IMPACT OF FUTURE SMART DIGITAL MARKETING CAPABILITIES ON REAL ESTATE', International Journal Of Advance Research And Innovative Ideas In Education, 7(5), pp. 881-891IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/IMPACT_OF_FUTURE_SMART_DIGITAL_MARKETING_CAPABILITIES_ON_REAL_ESTATE_ijariie15423.pdf (Accessed : 16 August 2023)
IEEE V.S.Sowmiya, and V.Kaarthiekheyan, "IMPACT OF FUTURE SMART DIGITAL MARKETING CAPABILITIES ON REAL ESTATE," International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 5, pp. 881-891, Sep-Oct 2021. [Online]. Available: https://ijariie.com/AdminUploadPdf/IMPACT_OF_FUTURE_SMART_DIGITAL_MARKETING_CAPABILITIES_ON_REAL_ESTATE_ijariie15423.pdf [Accessed : 16 August 2023].
Turabian V.S.Sowmiya, and V.Kaarthiekheyan. "IMPACT OF FUTURE SMART DIGITAL MARKETING CAPABILITIES ON REAL ESTATE." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 7 number 5 (16 August 2023).
Vancouver V.S.Sowmiya, and V.Kaarthiekheyan. IMPACT OF FUTURE SMART DIGITAL MARKETING CAPABILITIES ON REAL ESTATE. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2021 [Cited : 16 August 2023]; 7(5) : 881-891. Available from: https://ijariie.com/AdminUploadPdf/IMPACT_OF_FUTURE_SMART_DIGITAL_MARKETING_CAPABILITIES_ON_REAL_ESTATE_ijariie15423.pdf
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