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Call for Papers:Vol.11 Issue.3

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Title: :  Impact of Personality Traits on Compulsive Buying Behaviour: With Special Reference to the Modern Trade Sector (Cargills supermarket) in Batticaloa district
PaperId: :  15454
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 7 Issue 5 2021
DUI:    16.0415/IJARIIE-15454
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Amarasingham PahirathanRegistrar, Eastern University, Sri Lanka.

Abstract

Buying behavior
Personality traits, supermarket, Compulsive buying behaviour
This study examined the research problem, to what extent does the Personality traits impact on Compulsive buying behaviour of supermarket customers in Batticaloa district. Quantitative methodology was applied for this research study and 200 questionnaires were administrated to collect data from the customers of four super supermarket in Batticaloa district. Further Descriptive, Correlation and Regressions analysis were performed for the analysis purpose. Major fining of this study revealed that there is a significant positive impact of Personality traits and Compulsive buying behaviour of supermarket customers in Batticaloa district. These findings of this study would be useful to marketers to concern on the dimensions of customer’s personality traits in order to understand their compulsive buying behaviour. This will lead to enhancement of sales of supermarkets whereas this will lead to the long-term survival of the supermarket chain in the competitive market.

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IJARIIE Amarasingham Pahirathan. "Impact of Personality Traits on Compulsive Buying Behaviour: With Special Reference to the Modern Trade Sector (Cargills supermarket) in Batticaloa district" International Journal Of Advance Research And Innovative Ideas In Education Volume 7 Issue 5 2021 Page 999-1010
MLA Amarasingham Pahirathan. "Impact of Personality Traits on Compulsive Buying Behaviour: With Special Reference to the Modern Trade Sector (Cargills supermarket) in Batticaloa district." International Journal Of Advance Research And Innovative Ideas In Education 7.5(2021) : 999-1010.
APA Amarasingham Pahirathan. (2021). Impact of Personality Traits on Compulsive Buying Behaviour: With Special Reference to the Modern Trade Sector (Cargills supermarket) in Batticaloa district. International Journal Of Advance Research And Innovative Ideas In Education, 7(5), 999-1010.
Chicago Amarasingham Pahirathan. "Impact of Personality Traits on Compulsive Buying Behaviour: With Special Reference to the Modern Trade Sector (Cargills supermarket) in Batticaloa district." International Journal Of Advance Research And Innovative Ideas In Education 7, no. 5 (2021) : 999-1010.
Oxford Amarasingham Pahirathan. 'Impact of Personality Traits on Compulsive Buying Behaviour: With Special Reference to the Modern Trade Sector (Cargills supermarket) in Batticaloa district', International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 5, 2021, p. 999-1010. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Impact_of_Personality_Traits_on_Compulsive_Buying_Behaviour__With_Special_Reference_to_the_Modern_Trade_Sector__Cargills_supermarket__in_Batticaloa_district_ijariie15454.pdf (Accessed : ).
Harvard Amarasingham Pahirathan. (2021) 'Impact of Personality Traits on Compulsive Buying Behaviour: With Special Reference to the Modern Trade Sector (Cargills supermarket) in Batticaloa district', International Journal Of Advance Research And Innovative Ideas In Education, 7(5), pp. 999-1010IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Impact_of_Personality_Traits_on_Compulsive_Buying_Behaviour__With_Special_Reference_to_the_Modern_Trade_Sector__Cargills_supermarket__in_Batticaloa_district_ijariie15454.pdf (Accessed : )
IEEE Amarasingham Pahirathan, "Impact of Personality Traits on Compulsive Buying Behaviour: With Special Reference to the Modern Trade Sector (Cargills supermarket) in Batticaloa district," International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 5, pp. 999-1010, Sep-Oct 2021. [Online]. Available: https://ijariie.com/AdminUploadPdf/Impact_of_Personality_Traits_on_Compulsive_Buying_Behaviour__With_Special_Reference_to_the_Modern_Trade_Sector__Cargills_supermarket__in_Batticaloa_district_ijariie15454.pdf [Accessed : ].
Turabian Amarasingham Pahirathan. "Impact of Personality Traits on Compulsive Buying Behaviour: With Special Reference to the Modern Trade Sector (Cargills supermarket) in Batticaloa district." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 7 number 5 ().
Vancouver Amarasingham Pahirathan. Impact of Personality Traits on Compulsive Buying Behaviour: With Special Reference to the Modern Trade Sector (Cargills supermarket) in Batticaloa district. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2021 [Cited : ]; 7(5) : 999-1010. Available from: https://ijariie.com/AdminUploadPdf/Impact_of_Personality_Traits_on_Compulsive_Buying_Behaviour__With_Special_Reference_to_the_Modern_Trade_Sector__Cargills_supermarket__in_Batticaloa_district_ijariie15454.pdf
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