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Title: :  Analytical Study On Role of Social Sites in Consumer Engagement in India
PaperId: :  15490
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 4 Issue 1 2018
DUI:    16.0415/IJARIIE-15490
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Surbhi GambhirResearch Scholar, Kalinga University, Raipur, Chhattisgarh
Dr. R. SridharProfessor, Kalinga University, Raipur, Chhattisgarh

Abstract

COMMERCE
Social Media Analytics, customer engagement strategy, business performance, digital engagement.
As a marketing tool, social media is becoming more essential. Social media is increasingly being used by merchants to reach adolescents and young adults, proving the significance of include social networking sites (SNSs) in everyday life transactions. In this article, the focus is on analysing Indian customers' social media mindsets and looking at the effect of different extended TAM factors to explain the elements that affect Indian consumers' adoption of SNS. Perceived usefulness had substantial positive impacts, whereas perceived danger had negative consequences, according to the findings. SNS marketing was aided by perceived ease of use and personal fit with companies, although these effects were not statistically significant. This research in India found that creating favourable views is influenced by personal fit with customers, user-friendly websites, and decreasing perceived risk.

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IJARIIE Surbhi Gambhir, and Dr. R. Sridhar. "Analytical Study On Role of Social Sites in Consumer Engagement in India" International Journal Of Advance Research And Innovative Ideas In Education Volume 4 Issue 1 2018 Page 1595-1600
MLA Surbhi Gambhir, and Dr. R. Sridhar. "Analytical Study On Role of Social Sites in Consumer Engagement in India." International Journal Of Advance Research And Innovative Ideas In Education 4.1(2018) : 1595-1600.
APA Surbhi Gambhir, & Dr. R. Sridhar. (2018). Analytical Study On Role of Social Sites in Consumer Engagement in India. International Journal Of Advance Research And Innovative Ideas In Education, 4(1), 1595-1600.
Chicago Surbhi Gambhir, and Dr. R. Sridhar. "Analytical Study On Role of Social Sites in Consumer Engagement in India." International Journal Of Advance Research And Innovative Ideas In Education 4, no. 1 (2018) : 1595-1600.
Oxford Surbhi Gambhir, and Dr. R. Sridhar. 'Analytical Study On Role of Social Sites in Consumer Engagement in India', International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 1, 2018, p. 1595-1600. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Analytical_Study_On_Role_of_Social_Sites_in_Consumer_Engagement_in_India_ijariie15490.pdf (Accessed : ).
Harvard Surbhi Gambhir, and Dr. R. Sridhar. (2018) 'Analytical Study On Role of Social Sites in Consumer Engagement in India', International Journal Of Advance Research And Innovative Ideas In Education, 4(1), pp. 1595-1600IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Analytical_Study_On_Role_of_Social_Sites_in_Consumer_Engagement_in_India_ijariie15490.pdf (Accessed : )
IEEE Surbhi Gambhir, and Dr. R. Sridhar, "Analytical Study On Role of Social Sites in Consumer Engagement in India," International Journal Of Advance Research And Innovative Ideas In Education, vol. 4, no. 1, pp. 1595-1600, Jan-Feb 2018. [Online]. Available: https://ijariie.com/AdminUploadPdf/Analytical_Study_On_Role_of_Social_Sites_in_Consumer_Engagement_in_India_ijariie15490.pdf [Accessed : ].
Turabian Surbhi Gambhir, and Dr. R. Sridhar. "Analytical Study On Role of Social Sites in Consumer Engagement in India." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 4 number 1 ().
Vancouver Surbhi Gambhir, and Dr. R. Sridhar. Analytical Study On Role of Social Sites in Consumer Engagement in India. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2018 [Cited : ]; 4(1) : 1595-1600. Available from: https://ijariie.com/AdminUploadPdf/Analytical_Study_On_Role_of_Social_Sites_in_Consumer_Engagement_in_India_ijariie15490.pdf
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