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Call for Papers:Vol.11 Issue.3

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Title: :  Halal Product Market Expansion: A Study of Wardah Cosmetics in Malaysia
PaperId: :  15545
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 7 Issue 6 2021
DUI:    16.0415/IJARIIE-15545
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
KurniawanNusa Putra University

Abstract

Management Business
Cosmetics, foreign market, halal market, market expansion, Wardah
Wardah cosmetic brand from PT. Paragon Technology and Innovation, became The Most Search on Google and at the same time became the beauty product brand with the highest total sales in e-commerce in 2020. Wardah is a cosmetic brand with a halal concept that has high popularity in Indonesia and has started exporting its products to Malaysia in 2017. The company profile needs to be known first so that existing development of Wardah expansion in Malaysia and the development possibility of Wardah expansion in other foreign Halal Market can be adequately identified. To get these facts and possibilities, we need a search for information, which is obtained through various articles, news, and journals. This case study’s final result is to provide recommendations for Wardah, especially for its foreign Halal market expansion. The UAE can be placed in the first potential Halal market position for Wardah foreign expansion and Pakistan in the second position.

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IJARIIE Kurniawan. "Halal Product Market Expansion: A Study of Wardah Cosmetics in Malaysia" International Journal Of Advance Research And Innovative Ideas In Education Volume 7 Issue 6 2021 Page 61-68
MLA Kurniawan. "Halal Product Market Expansion: A Study of Wardah Cosmetics in Malaysia." International Journal Of Advance Research And Innovative Ideas In Education 7.6(2021) : 61-68.
APA Kurniawan. (2021). Halal Product Market Expansion: A Study of Wardah Cosmetics in Malaysia. International Journal Of Advance Research And Innovative Ideas In Education, 7(6), 61-68.
Chicago Kurniawan. "Halal Product Market Expansion: A Study of Wardah Cosmetics in Malaysia." International Journal Of Advance Research And Innovative Ideas In Education 7, no. 6 (2021) : 61-68.
Oxford Kurniawan. 'Halal Product Market Expansion: A Study of Wardah Cosmetics in Malaysia', International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 6, 2021, p. 61-68. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Halal_Product_Market_Expansion__A_Study_of_Wardah_Cosmetics_in_Malaysia_ijariie15545.pdf (Accessed : 17 April 2025).
Harvard Kurniawan. (2021) 'Halal Product Market Expansion: A Study of Wardah Cosmetics in Malaysia', International Journal Of Advance Research And Innovative Ideas In Education, 7(6), pp. 61-68IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Halal_Product_Market_Expansion__A_Study_of_Wardah_Cosmetics_in_Malaysia_ijariie15545.pdf (Accessed : 17 April 2025)
IEEE Kurniawan, "Halal Product Market Expansion: A Study of Wardah Cosmetics in Malaysia," International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 6, pp. 61-68, Nov-Dec 2021. [Online]. Available: https://ijariie.com/AdminUploadPdf/Halal_Product_Market_Expansion__A_Study_of_Wardah_Cosmetics_in_Malaysia_ijariie15545.pdf [Accessed : 17 April 2025].
Turabian Kurniawan. "Halal Product Market Expansion: A Study of Wardah Cosmetics in Malaysia." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 7 number 6 (17 April 2025).
Vancouver Kurniawan. Halal Product Market Expansion: A Study of Wardah Cosmetics in Malaysia. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2021 [Cited : 17 April 2025]; 7(6) : 61-68. Available from: https://ijariie.com/AdminUploadPdf/Halal_Product_Market_Expansion__A_Study_of_Wardah_Cosmetics_in_Malaysia_ijariie15545.pdf
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