Call for Papers:Vol.12 Issue.1

Submission
Last date		 28-Feb-2026
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-12,Issue-1. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  Halal Product Market Expansion: A Study of Wardah Cosmetics in Malaysia
PaperId: :  15545
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 7 Issue 6 2021
DUI:    16.0415/IJARIIE-15545
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
KurniawanNusa Putra University

Abstract

Management Business
Cosmetics, foreign market, halal market, market expansion, Wardah
Wardah cosmetic brand from PT. Paragon Technology and Innovation, became The Most Search on Google and at the same time became the beauty product brand with the highest total sales in e-commerce in 2020. Wardah is a cosmetic brand with a halal concept that has high popularity in Indonesia and has started exporting its products to Malaysia in 2017. The company profile needs to be known first so that existing development of Wardah expansion in Malaysia and the development possibility of Wardah expansion in other foreign Halal Market can be adequately identified. To get these facts and possibilities, we need a search for information, which is obtained through various articles, news, and journals. This case study’s final result is to provide recommendations for Wardah, especially for its foreign Halal market expansion. The UAE can be placed in the first potential Halal market position for Wardah foreign expansion and Pakistan in the second position.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Kurniawan. "Halal Product Market Expansion: A Study of Wardah Cosmetics in Malaysia" International Journal Of Advance Research And Innovative Ideas In Education Volume 7 Issue 6 2021 Page 61-68
MLA Kurniawan. "Halal Product Market Expansion: A Study of Wardah Cosmetics in Malaysia." International Journal Of Advance Research And Innovative Ideas In Education 7.6(2021) : 61-68.
APA Kurniawan. (2021). Halal Product Market Expansion: A Study of Wardah Cosmetics in Malaysia. International Journal Of Advance Research And Innovative Ideas In Education, 7(6), 61-68.
Chicago Kurniawan. "Halal Product Market Expansion: A Study of Wardah Cosmetics in Malaysia." International Journal Of Advance Research And Innovative Ideas In Education 7, no. 6 (2021) : 61-68.
Oxford Kurniawan. 'Halal Product Market Expansion: A Study of Wardah Cosmetics in Malaysia', International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 6, 2021, p. 61-68. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Halal_Product_Market_Expansion__A_Study_of_Wardah_Cosmetics_in_Malaysia_ijariie15545.pdf (Accessed : 05 August 2025).
Harvard Kurniawan. (2021) 'Halal Product Market Expansion: A Study of Wardah Cosmetics in Malaysia', International Journal Of Advance Research And Innovative Ideas In Education, 7(6), pp. 61-68IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Halal_Product_Market_Expansion__A_Study_of_Wardah_Cosmetics_in_Malaysia_ijariie15545.pdf (Accessed : 05 August 2025)
IEEE Kurniawan, "Halal Product Market Expansion: A Study of Wardah Cosmetics in Malaysia," International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 6, pp. 61-68, Nov-Dec 2021. [Online]. Available: https://ijariie.com/AdminUploadPdf/Halal_Product_Market_Expansion__A_Study_of_Wardah_Cosmetics_in_Malaysia_ijariie15545.pdf [Accessed : 05 August 2025].
Turabian Kurniawan. "Halal Product Market Expansion: A Study of Wardah Cosmetics in Malaysia." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 7 number 6 (05 August 2025).
Vancouver Kurniawan. Halal Product Market Expansion: A Study of Wardah Cosmetics in Malaysia. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2021 [Cited : 05 August 2025]; 7(6) : 61-68. Available from: https://ijariie.com/AdminUploadPdf/Halal_Product_Market_Expansion__A_Study_of_Wardah_Cosmetics_in_Malaysia_ijariie15545.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads


Last download on 8/5/2025 4:24:34 PM

Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
The Relationship Between Work-Life Balance and Employee Productivity Among Personnel of Philippine State Universities and Colleges: A Thematic Literature ReviewBusiness AdministrationDANNYMAY M. SARMEN Download
The Influence of Human Resource Management Practices on Organizational Performance: Evidence from CRDB Bank Branches in Mbeya City, TanzaniaBusinessSr. Genovefa Mamkhumbi Download
ECONOMIC EVALUATION OF SISAL PRODUCTION AND ITS IMPACT ON HOUSEHOLD INCOME IN THE TANGA REGION, TANZANIABusiness Wansangla Michael Download
Business Strategy Analysis of KFC: Strategic Planning, Positioning, and ImplementationBusiness StrategyKaushal Bhayani Download
The Business Environment of Marks & Spencer and Intercontinental Hotels Group: An Analytical StudyBusiness StrategyKaushal Bhayani Download
Adapting HR Strategies for Small and Growing Enterprises: Overcoming Resource Constraints and Fostering Scalable Talent ManagementManagement Studies Aliya Quazi Download
Application of Machine Learning Algorithms for car type classification in Vietnam MarketData Science, Marketing and BusinessTrần An Quân Download
Consumers Behavior towards Online Shopping of Faculties and Students of Wangcha Rajkumar Government College Deomali, Tirap district, Arunachal Pradesh”Commerce & ManagementDr. Tacha Thaman Download
The Poverty-Alleviating Enterprise: A Strategic Analysis of Social Innovation and Market Penetration Among Inclusive Business StartupsManagement and CommerceROMEL I. JURALBAR Download
EMPLOYERS’ FEEDBACK OF GRADUATES’ EMPLOYABILITY SKILLS AND THEIR RELATIONSHIP WITH ORGANIZATIONAL DEMOGRAPHICSBusiness ManagementROJAY M. GEROMO Download
SHAPING PURCHASE PATHS: THE INFLUENCE OF ONLINE REVIEW ENGAGEMENT ON BUYING CHOICESManagement and CommerceLINABEN M. ROLDAN Download
Impact of Marketing Strategies of Coffee Shops on Buying Behavior: Consumers PerspectiveBusiness and Marketing Nicole S. Celmar, Alnie Joy L. Menguito, Vanessah E. Padungao, Marhraycon Grace O. Abasolo, Eljane P. Tolin, Missy S. Vigonte, Rafigah Love F. Ariño Download
TACKLING FINANCIAL MANAGEMENT CHALLENGES TO BUILD A RESILIENT FUTUREMASTER OF BUSINESS ADMINISTRATIONRICKY T. TAMAYO Download
BETWEEN REFORM AND REALITY: ASSESSING THE IMPLEMENTATION OF JMC 2021 IN LOCAL BUSINESS PERMITTING SYSTEMS IN THE PHILIPPINESBusiness ENGR. CHARLES G. BINGHOY Download
CONSUMER AWARENESS AND IMPLEMENTATION OF EPIRA LAW OF 2001 AMONG THE ELECTRIC COOPERATIVES IN SURIGAO DEL SURBusiness ManagementMonna M. Talip Download
12