Call for Papers:Vol.11 Issue.3

Submission
Last date		 28-Jun-2025
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-11,Issue-3. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  A Significant study on major aspects and insight on Digital Marketing with specific reference to Flipkart.com
PaperId: :  15696
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 7 Issue 6 2021
DUI:    16.0415/IJARIIE-15696
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Chaco P JAIMS (Acharya institute of Management Science)

Abstract

Management Studies
Flipkart.com, Digital Marketing, conventional stores, business models, digital billboards
In this present world of digitalization, digital marketing as such is a vogue that which is sweeping across the whole world. With concepts of Internet marketing which is turning as an important platform of digital marketing along with certain other gadgets like digital billboards, tablets, mobile, smartphones, gaming consoles and many other such gadgets that which assist and help in digital marketing. Flipkart with its innovative digital marketing have created a niche market in online stores competing with the conventional stores showing the power of online marketing. The case study analyses how Flipkart.com has brought in an array digital and online marketing strategies to succeed and make it big in the digital marketing sector. The case also discusses how flipkart has had a huge success in the online marketing sector as they brought in new insights into the digital marketing field. And few years from now it will be eventually seen that the conventional marketing being replaced by digital marketing. The last two years have changed the entire landscape of consumer behaviour and the so-called flourishing mall culture around the world, with India being no exception. The explanation is a well-known and apparent one that can be directly linked to the 'pandemic hysteria.' The 'lord of the market' became the ‘servant,' and malls and large retail establishments lost the power of their ‘showcasing' to influence impulsive purchases. Digital marketing is going to be top on the agenda of many marketers, and they might be looking for innovative ways to market online, reduce cost per lead, increase click-through rates and conversion rates, and discover what’s hot in digital marketing.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Chaco P J. "A Significant study on major aspects and insight on Digital Marketing with specific reference to Flipkart.com" International Journal Of Advance Research And Innovative Ideas In Education Volume 7 Issue 6 2021 Page 826-843
MLA Chaco P J. "A Significant study on major aspects and insight on Digital Marketing with specific reference to Flipkart.com." International Journal Of Advance Research And Innovative Ideas In Education 7.6(2021) : 826-843.
APA Chaco P J. (2021). A Significant study on major aspects and insight on Digital Marketing with specific reference to Flipkart.com. International Journal Of Advance Research And Innovative Ideas In Education, 7(6), 826-843.
Chicago Chaco P J. "A Significant study on major aspects and insight on Digital Marketing with specific reference to Flipkart.com." International Journal Of Advance Research And Innovative Ideas In Education 7, no. 6 (2021) : 826-843.
Oxford Chaco P J. 'A Significant study on major aspects and insight on Digital Marketing with specific reference to Flipkart.com', International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 6, 2021, p. 826-843. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/A_Significant_study_on_major_aspects_and_insight_on_Digital_Marketing_with_specific_reference_to_Flipkart_com_ijariie15696.pdf (Accessed : ).
Harvard Chaco P J. (2021) 'A Significant study on major aspects and insight on Digital Marketing with specific reference to Flipkart.com', International Journal Of Advance Research And Innovative Ideas In Education, 7(6), pp. 826-843IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/A_Significant_study_on_major_aspects_and_insight_on_Digital_Marketing_with_specific_reference_to_Flipkart_com_ijariie15696.pdf (Accessed : )
IEEE Chaco P J, "A Significant study on major aspects and insight on Digital Marketing with specific reference to Flipkart.com," International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 6, pp. 826-843, Nov-Dec 2021. [Online]. Available: https://ijariie.com/AdminUploadPdf/A_Significant_study_on_major_aspects_and_insight_on_Digital_Marketing_with_specific_reference_to_Flipkart_com_ijariie15696.pdf [Accessed : ].
Turabian Chaco P J. "A Significant study on major aspects and insight on Digital Marketing with specific reference to Flipkart.com." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 7 number 6 ().
Vancouver Chaco P J. A Significant study on major aspects and insight on Digital Marketing with specific reference to Flipkart.com. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2021 [Cited : ]; 7(6) : 826-843. Available from: https://ijariie.com/AdminUploadPdf/A_Significant_study_on_major_aspects_and_insight_on_Digital_Marketing_with_specific_reference_to_Flipkart_com_ijariie15696.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads



Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
Literacy of Pag-IBIG Fund members on Provident SavingsFINANCETemberley Joyz P. Valenzuela Download
Classroom Management Practices of Kindergarten Teachers Relative to Learners’ PerformanceEDUCATION Michelle Fernandez Ibaan Download
Retention and Resignation among Pharmaceutical Executives of Drug Companies: Basis for a Proposed Retention Intervention ProgramManagement Krian Carlo Daus Orbito Download
Vanilla Value Chain: Risks, Equity and Economic GrowthManagement RATOVONIRINA Hasina Suzah Download
PERSONALIZED PATHWAYS: ENHANCING MOTIVATION AND OUTCOMES THROUGH DIFFERENTIATED INSTRUCTIONEducationMary LuvJoy L. Corvera Download
Chartering Personalized Learning through the Potential of AIEducationCherry Fel M. Camara Download
Cultural Response Classroom Management: Building Inclusive Learning Environment In Diverse ClassroomManagementGodwin Kwame Dagadu Download
THE EVOLVING LANDSCAPE AND MODERN EDUCATIONAL CHALLENGES, OPPORTUNITIES AND BEST PRACTICESEducational ManagementHerald Hope M. Apole Download
Zero-Waste Hotels: Feasibility and Challenges in Urban vs. Rural AreasManagementMr.Arun Maruti Deokar Download
Nanotech in Healthcare Business: Innovations in Diagnostics, Drug Delivery, and Market Impact.NanotechnologyLakshmi Kalyani Chinthala Download
Competitive Edge through Nano-Manufacturing: Case Studies from Global Markets.NanotechnologyLakshmi Kalyani Chinthala Download
The Role of Nanotechnology in Enhancing Business Intelligence and AnalyticsNanotechnologyLakshmi Kalyani Chinthala Download
Driving Sustainability in Business through Nanotechnological SolutionsNanotechnologyLakshmi Kalyani Chinthala Download
PERSONALITY AND COMMUNICATION SKILLSBUSINESS MANAGEMENTDr Vivek B Kawade Download
Global Leadership: Effective Leadership to Drive Change, Foster Innovation, and Create Inclusive Environment in Today’s Interconnected WorldManagementNaveen Prakash Dubey Download
12