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Title: :  IMPACT OF ONLINE ADVERTISEMENT DURING COVID-19 PANDEMIC
PaperId: :  15702
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 7 Issue 6 2021
DUI:    16.0415/IJARIIE-15702
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Shivam Rudraprasad DwivediNarsee Monjee Institute of Management Studies
Ashita GuptaNarsee Monjee Institute of Management Studies
Siddhant Kishore ShitoleNarsee Monjee Institute of Management Studies
Sanat Pratap SinghNarsee Monjee Institute of Management studies
Simran BeniwalNarsee Monjee Institute of Management Studies

Abstract

Commerce, Business, E-commerce, Finance, Marketing
COVID-19, Marketing, Economy, Pandemic, Advertisement
The world was always shifting from analog to digital and marketing and advertising was no exception. As the world of technology and its influence in our daily lives grows, the use of digital marketing, social media marketing, search engine marketing all grows with it. The scope of the internet is ever growing and the constant growth in the users of the internet make this the new normal. Users now prefer this new millennial mode of advertising and marketing due to its ease of access. The Covid-19 pandemic only accelerated this trend into becoming the new normal. As people stayed at home and their phones and laptops became an integral part of their lives, advertising on these platforms meant that companies could now reach massive audiences far quicker and efficiently than ever before. This allowed companies and consumers to understand the importance, reach and relevance of this new age marketing as information was transmitted to far away areas instantly thereby creating awareness of local products and services all around the globe. This paper aims to study the impact of online marketing and advertisements during the pandemic by breaking down the concept as a whole.

Citations

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IJARIIE Shivam Rudraprasad Dwivedi, Ashita Gupta, Siddhant Kishore Shitole, Sanat Pratap Singh, and Simran Beniwal. "IMPACT OF ONLINE ADVERTISEMENT DURING COVID-19 PANDEMIC" International Journal Of Advance Research And Innovative Ideas In Education Volume 7 Issue 6 2021 Page 808-821
MLA Shivam Rudraprasad Dwivedi, Ashita Gupta, Siddhant Kishore Shitole, Sanat Pratap Singh, and Simran Beniwal. "IMPACT OF ONLINE ADVERTISEMENT DURING COVID-19 PANDEMIC." International Journal Of Advance Research And Innovative Ideas In Education 7.6(2021) : 808-821.
APA Shivam Rudraprasad Dwivedi, Ashita Gupta, Siddhant Kishore Shitole, Sanat Pratap Singh, & Simran Beniwal. (2021). IMPACT OF ONLINE ADVERTISEMENT DURING COVID-19 PANDEMIC. International Journal Of Advance Research And Innovative Ideas In Education, 7(6), 808-821.
Chicago Shivam Rudraprasad Dwivedi, Ashita Gupta, Siddhant Kishore Shitole, Sanat Pratap Singh, and Simran Beniwal. "IMPACT OF ONLINE ADVERTISEMENT DURING COVID-19 PANDEMIC." International Journal Of Advance Research And Innovative Ideas In Education 7, no. 6 (2021) : 808-821.
Oxford Shivam Rudraprasad Dwivedi, Ashita Gupta, Siddhant Kishore Shitole, Sanat Pratap Singh, and Simran Beniwal. 'IMPACT OF ONLINE ADVERTISEMENT DURING COVID-19 PANDEMIC', International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 6, 2021, p. 808-821. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/IMPACT_OF_ONLINE_ADVERTISEMENT_DURING_COVID_19_PANDEMIC_ijariie15702.pdf (Accessed : ).
Harvard Shivam Rudraprasad Dwivedi, Ashita Gupta, Siddhant Kishore Shitole, Sanat Pratap Singh, and Simran Beniwal. (2021) 'IMPACT OF ONLINE ADVERTISEMENT DURING COVID-19 PANDEMIC', International Journal Of Advance Research And Innovative Ideas In Education, 7(6), pp. 808-821IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/IMPACT_OF_ONLINE_ADVERTISEMENT_DURING_COVID_19_PANDEMIC_ijariie15702.pdf (Accessed : )
IEEE Shivam Rudraprasad Dwivedi, Ashita Gupta, Siddhant Kishore Shitole, Sanat Pratap Singh, and Simran Beniwal, "IMPACT OF ONLINE ADVERTISEMENT DURING COVID-19 PANDEMIC," International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 6, pp. 808-821, Nov-Dec 2021. [Online]. Available: https://ijariie.com/AdminUploadPdf/IMPACT_OF_ONLINE_ADVERTISEMENT_DURING_COVID_19_PANDEMIC_ijariie15702.pdf [Accessed : ].
Turabian Shivam Rudraprasad Dwivedi, Ashita Gupta, Siddhant Kishore Shitole, Sanat Pratap Singh, and Simran Beniwal. "IMPACT OF ONLINE ADVERTISEMENT DURING COVID-19 PANDEMIC." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 7 number 6 ().
Vancouver Shivam Rudraprasad Dwivedi, Ashita Gupta, Siddhant Kishore Shitole, Sanat Pratap Singh, and Simran Beniwal. IMPACT OF ONLINE ADVERTISEMENT DURING COVID-19 PANDEMIC. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2021 [Cited : ]; 7(6) : 808-821. Available from: https://ijariie.com/AdminUploadPdf/IMPACT_OF_ONLINE_ADVERTISEMENT_DURING_COVID_19_PANDEMIC_ijariie15702.pdf
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