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Call for Papers:Vol.11 Issue.3

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Title: :  BRAND AWARENESS OF PERSONAL CARE PRODUCTS ON FMCG TOWARDS IMPLEMENTATION OF GST- A STUDY IN ERODE DISTRICT OF TAMILNADU
PaperId: :  15741
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 8 Issue 1 2022
DUI:    16.0415/IJARIIE-15741
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Mr.M.Sakthivel, M.B.A. M.Phil., (Ph.D)., K.S.Rangasamy College of Arts and Science (Autonomous), svel70743@gmail.com.
Mr.V.Jayaram, M.Com (CA)., M.Phil. BSFI., (Ph.D).,K.S.Rangasamy College of Arts and Science (Autonomous),
Mr.R.M.Manikandan, B.B.AK.S.Rangasamy College of Arts and Science (Autonomous),

Abstract

Marketing management
FMCG, GST, Customers, Brand awareness and personal care products
The present article has been made to attempt the brand awareness of personal care products on FMCG towards after implementation of GST in Erode district. In This study of research revealed how the consumer perceived about the brand awareness for taking decision to purchase the personal care products in FMCG after implementation of GST. For this purpose 50 customers are taken as respondents from Erode District based on the convenience sampling method. The consumer plays a vital role for every FMCG products especially personal care products survival with brand awareness of FMCG on GST. So the researcher concluded that consumer perception influence to brand awareness of personal care products.

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IJARIIE Mr.M.Sakthivel, M.B.A. M.Phil., (Ph.D)., , Mr.V.Jayaram, M.Com (CA)., M.Phil. BSFI., (Ph.D).,, and Mr.R.M.Manikandan, B.B.A. "BRAND AWARENESS OF PERSONAL CARE PRODUCTS ON FMCG TOWARDS IMPLEMENTATION OF GST- A STUDY IN ERODE DISTRICT OF TAMILNADU" International Journal Of Advance Research And Innovative Ideas In Education Volume 8 Issue 1 2022 Page 82-84
MLA Mr.M.Sakthivel, M.B.A. M.Phil., (Ph.D)., , Mr.V.Jayaram, M.Com (CA)., M.Phil. BSFI., (Ph.D).,, and Mr.R.M.Manikandan, B.B.A. "BRAND AWARENESS OF PERSONAL CARE PRODUCTS ON FMCG TOWARDS IMPLEMENTATION OF GST- A STUDY IN ERODE DISTRICT OF TAMILNADU." International Journal Of Advance Research And Innovative Ideas In Education 8.1(2022) : 82-84.
APA Mr.M.Sakthivel, M.B.A. M.Phil., (Ph.D)., , Mr.V.Jayaram, M.Com (CA)., M.Phil. BSFI., (Ph.D).,, & Mr.R.M.Manikandan, B.B.A. (2022). BRAND AWARENESS OF PERSONAL CARE PRODUCTS ON FMCG TOWARDS IMPLEMENTATION OF GST- A STUDY IN ERODE DISTRICT OF TAMILNADU. International Journal Of Advance Research And Innovative Ideas In Education, 8(1), 82-84.
Chicago Mr.M.Sakthivel, M.B.A. M.Phil., (Ph.D)., , Mr.V.Jayaram, M.Com (CA)., M.Phil. BSFI., (Ph.D).,, and Mr.R.M.Manikandan, B.B.A. "BRAND AWARENESS OF PERSONAL CARE PRODUCTS ON FMCG TOWARDS IMPLEMENTATION OF GST- A STUDY IN ERODE DISTRICT OF TAMILNADU." International Journal Of Advance Research And Innovative Ideas In Education 8, no. 1 (2022) : 82-84.
Oxford Mr.M.Sakthivel, M.B.A. M.Phil., (Ph.D)., , Mr.V.Jayaram, M.Com (CA)., M.Phil. BSFI., (Ph.D).,, and Mr.R.M.Manikandan, B.B.A. 'BRAND AWARENESS OF PERSONAL CARE PRODUCTS ON FMCG TOWARDS IMPLEMENTATION OF GST- A STUDY IN ERODE DISTRICT OF TAMILNADU', International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 1, 2022, p. 82-84. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/BRAND_AWARENESS_OF_PERSONAL_CARE_PRODUCTS_ON_FMCG_TOWARDS_IMPLEMENTATION_OF_GST__A_STUDY_IN_ERODE_DISTRICT_OF_TAMILNADU_ijariie15741.pdf (Accessed : 09 February 2022).
Harvard Mr.M.Sakthivel, M.B.A. M.Phil., (Ph.D)., , Mr.V.Jayaram, M.Com (CA)., M.Phil. BSFI., (Ph.D).,, and Mr.R.M.Manikandan, B.B.A. (2022) 'BRAND AWARENESS OF PERSONAL CARE PRODUCTS ON FMCG TOWARDS IMPLEMENTATION OF GST- A STUDY IN ERODE DISTRICT OF TAMILNADU', International Journal Of Advance Research And Innovative Ideas In Education, 8(1), pp. 82-84IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/BRAND_AWARENESS_OF_PERSONAL_CARE_PRODUCTS_ON_FMCG_TOWARDS_IMPLEMENTATION_OF_GST__A_STUDY_IN_ERODE_DISTRICT_OF_TAMILNADU_ijariie15741.pdf (Accessed : 09 February 2022)
IEEE Mr.M.Sakthivel, M.B.A. M.Phil., (Ph.D)., , Mr.V.Jayaram, M.Com (CA)., M.Phil. BSFI., (Ph.D).,, and Mr.R.M.Manikandan, B.B.A, "BRAND AWARENESS OF PERSONAL CARE PRODUCTS ON FMCG TOWARDS IMPLEMENTATION OF GST- A STUDY IN ERODE DISTRICT OF TAMILNADU," International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 1, pp. 82-84, Jan-Feb 2022. [Online]. Available: https://ijariie.com/AdminUploadPdf/BRAND_AWARENESS_OF_PERSONAL_CARE_PRODUCTS_ON_FMCG_TOWARDS_IMPLEMENTATION_OF_GST__A_STUDY_IN_ERODE_DISTRICT_OF_TAMILNADU_ijariie15741.pdf [Accessed : 09 February 2022].
Turabian Mr.M.Sakthivel, M.B.A. M.Phil., (Ph.D)., , Mr.V.Jayaram, M.Com (CA)., M.Phil. BSFI., (Ph.D).,, and Mr.R.M.Manikandan, B.B.A. "BRAND AWARENESS OF PERSONAL CARE PRODUCTS ON FMCG TOWARDS IMPLEMENTATION OF GST- A STUDY IN ERODE DISTRICT OF TAMILNADU." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 8 number 1 (09 February 2022).
Vancouver Mr.M.Sakthivel, M.B.A. M.Phil., (Ph.D)., , Mr.V.Jayaram, M.Com (CA)., M.Phil. BSFI., (Ph.D).,, and Mr.R.M.Manikandan, B.B.A. BRAND AWARENESS OF PERSONAL CARE PRODUCTS ON FMCG TOWARDS IMPLEMENTATION OF GST- A STUDY IN ERODE DISTRICT OF TAMILNADU. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2022 [Cited : 09 February 2022]; 8(1) : 82-84. Available from: https://ijariie.com/AdminUploadPdf/BRAND_AWARENESS_OF_PERSONAL_CARE_PRODUCTS_ON_FMCG_TOWARDS_IMPLEMENTATION_OF_GST__A_STUDY_IN_ERODE_DISTRICT_OF_TAMILNADU_ijariie15741.pdf
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