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Title: :  The Influence of Market Orientation and Social Capital on Competitive Advantages of Guava in Simalingkar B, Medan, North Sumatera, Indonesia
PaperId: :  15957
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 8 Issue 1 2022
DUI:    16.0415/IJARIIE-15957
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Maretta GintingUiversitas Sari Mutiara Indonesia

Abstract

Market Analysis
Market Orientation, Social Capital, Sustainable Competitive Advantage.
The purpose of this research is to examine the impact of market orientation and social capital on guava's competitive advantage in Simalingkar B, Medan. The study is descriptive in nature with a quantitative element. The sample consisted of 42 individuals who were guava vendors in the village of Simalingkar B, Medan. Multiple linear regression analysis, the t-test for partial significance, the F-test for simultaneous significance, and the coefficient of determination test are all data analysis procedures . The t-test findings indicate that the market orientation variable has a significance value of 0.001 < instead of 0.05, indicating that it has a partial influence on the competitive advantage variable. Additionally, since the social capital variable has a significance value of 0.001<0.05, it is possible to conclude that it has a substantial influence on the competitive advantage. According to the F-test, the market orientation and social capital variables both have a significance value of 0.000<0.05, indicating that they both have a substantial influence on the competitive advantage simultaneously. According to the coefficient of determination calculated using the adjusted R Square value, the adjusted R Square value is 0.629, indicating that market orientation and social capital have a combined influence of 0.629 (62.90 percent) on competitive advantage, with the remaining 37.10 percent influenced by factors not examined in this study.

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IJARIIE Maretta Ginting. "The Influence of Market Orientation and Social Capital on Competitive Advantages of Guava in Simalingkar B, Medan, North Sumatera, Indonesia" International Journal Of Advance Research And Innovative Ideas In Education Volume 8 Issue 1 2022 Page 598-605
MLA Maretta Ginting. "The Influence of Market Orientation and Social Capital on Competitive Advantages of Guava in Simalingkar B, Medan, North Sumatera, Indonesia." International Journal Of Advance Research And Innovative Ideas In Education 8.1(2022) : 598-605.
APA Maretta Ginting. (2022). The Influence of Market Orientation and Social Capital on Competitive Advantages of Guava in Simalingkar B, Medan, North Sumatera, Indonesia. International Journal Of Advance Research And Innovative Ideas In Education, 8(1), 598-605.
Chicago Maretta Ginting. "The Influence of Market Orientation and Social Capital on Competitive Advantages of Guava in Simalingkar B, Medan, North Sumatera, Indonesia." International Journal Of Advance Research And Innovative Ideas In Education 8, no. 1 (2022) : 598-605.
Oxford Maretta Ginting. 'The Influence of Market Orientation and Social Capital on Competitive Advantages of Guava in Simalingkar B, Medan, North Sumatera, Indonesia', International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 1, 2022, p. 598-605. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/The_Influence_of_Market_Orientation_and_Social_Capital_on_Competitive_Advantages_of_Guava_in_Simalingkar_B__Medan__North_Sumatera__Indonesia_ijariie15957.pdf (Accessed : 20 March 2025).
Harvard Maretta Ginting. (2022) 'The Influence of Market Orientation and Social Capital on Competitive Advantages of Guava in Simalingkar B, Medan, North Sumatera, Indonesia', International Journal Of Advance Research And Innovative Ideas In Education, 8(1), pp. 598-605IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/The_Influence_of_Market_Orientation_and_Social_Capital_on_Competitive_Advantages_of_Guava_in_Simalingkar_B__Medan__North_Sumatera__Indonesia_ijariie15957.pdf (Accessed : 20 March 2025)
IEEE Maretta Ginting, "The Influence of Market Orientation and Social Capital on Competitive Advantages of Guava in Simalingkar B, Medan, North Sumatera, Indonesia," International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 1, pp. 598-605, Jan-Feb 2022. [Online]. Available: https://ijariie.com/AdminUploadPdf/The_Influence_of_Market_Orientation_and_Social_Capital_on_Competitive_Advantages_of_Guava_in_Simalingkar_B__Medan__North_Sumatera__Indonesia_ijariie15957.pdf [Accessed : 20 March 2025].
Turabian Maretta Ginting. "The Influence of Market Orientation and Social Capital on Competitive Advantages of Guava in Simalingkar B, Medan, North Sumatera, Indonesia." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 8 number 1 (20 March 2025).
Vancouver Maretta Ginting. The Influence of Market Orientation and Social Capital on Competitive Advantages of Guava in Simalingkar B, Medan, North Sumatera, Indonesia. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2022 [Cited : 20 March 2025]; 8(1) : 598-605. Available from: https://ijariie.com/AdminUploadPdf/The_Influence_of_Market_Orientation_and_Social_Capital_on_Competitive_Advantages_of_Guava_in_Simalingkar_B__Medan__North_Sumatera__Indonesia_ijariie15957.pdf
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