Call for Papers:Vol.11 Issue.3

Submission
Last date		 28-Jun-2025
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-11,Issue-3. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  STUDY ON CONSUMER PREFERENCE TOWARDS BATH/ TOILET SOAP IN CHANDRAPUR CITY
PaperId: :  16212
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 8 Issue 2 2022
DUI:    16.0415/IJARIIE-16212
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr Vivek B. KawadeSau Leena Kishor Mamidwar Institute of Management Studies & Research Kosara Chandrapur
Dr Bipin BhogekarSau Leena Kishor Mamidwar Institute of Management Studies & Research Kosara Chandrapur
Prof Rima ChopdeSau Leena Kishor Mamidwar Institute of Management Studies & Research Kosara Chandrapur
Dr Farukh Ahemad SheikhSau Leena Kishor Mamidwar Institute of Management Studies & Research Kosara Chandrapur

Abstract

Marketing Management
Toilet Soap, Consumer Preference, Availability, Sales Promotion, Herbal, Natural
ABSTRACT The soap manufacturing industry is one of the oldest industries operating in the FMCG sector in India, and accounts for more than 60% of the consumer goods sector. The soap and detergent industry covers laundry and toilet soaps, and synthetic detergents in the form of liquid, powder, and bar. Bar soaps can be classified into three sections - premium, popular, and economic. Around more than 50% of soaps produced and sold in rural markets. Increasing awareness of hygienic standards in rural areas is providing growth opportunities to several players. Manufacturers are introducing soaps in different sizes and ranges, targeting consumers from low-income groups. Currently, there are around 5 million retail outlets in India which sell soaps, out of which 3.75 million operate in rural areas.In herbal category Indian market is flooded with hundreds of well-known and reputed brands. Due to many advantages and information Indian consumer is attracting towards herbal and natural products. The decision and use of a specific brand by the consumer throughout the time is impacted by the quality advantages presented by the brand particularly with regards to brand of edible and beauty care products. Availability factor also plays an important role because cheap price products are easily available as compared to expensive one. In bath/toilet category consumer preference is very difficult to judge. In this segment sales promotion is largely seen. This study focuses the preference behavior of toilet soap by consumer in rural and semi urban area within a chandrapur.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Dr Vivek B. Kawade, Dr Bipin Bhogekar, Prof Rima Chopde, and Dr Farukh Ahemad Sheikh. "STUDY ON CONSUMER PREFERENCE TOWARDS BATH/ TOILET SOAP IN CHANDRAPUR CITY" International Journal Of Advance Research And Innovative Ideas In Education Volume 8 Issue 2 2022 Page 583-593
MLA Dr Vivek B. Kawade, Dr Bipin Bhogekar, Prof Rima Chopde, and Dr Farukh Ahemad Sheikh. "STUDY ON CONSUMER PREFERENCE TOWARDS BATH/ TOILET SOAP IN CHANDRAPUR CITY." International Journal Of Advance Research And Innovative Ideas In Education 8.2(2022) : 583-593.
APA Dr Vivek B. Kawade, Dr Bipin Bhogekar, Prof Rima Chopde, & Dr Farukh Ahemad Sheikh. (2022). STUDY ON CONSUMER PREFERENCE TOWARDS BATH/ TOILET SOAP IN CHANDRAPUR CITY. International Journal Of Advance Research And Innovative Ideas In Education, 8(2), 583-593.
Chicago Dr Vivek B. Kawade, Dr Bipin Bhogekar, Prof Rima Chopde, and Dr Farukh Ahemad Sheikh. "STUDY ON CONSUMER PREFERENCE TOWARDS BATH/ TOILET SOAP IN CHANDRAPUR CITY." International Journal Of Advance Research And Innovative Ideas In Education 8, no. 2 (2022) : 583-593.
Oxford Dr Vivek B. Kawade, Dr Bipin Bhogekar, Prof Rima Chopde, and Dr Farukh Ahemad Sheikh. 'STUDY ON CONSUMER PREFERENCE TOWARDS BATH/ TOILET SOAP IN CHANDRAPUR CITY', International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 2, 2022, p. 583-593. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/STUDY_ON_CONSUMER_PREFERENCE_TOWARDS_BATH__TOILET_SOAP_IN_CHANDRAPUR_CITY_ijariie16212.pdf (Accessed : 24 December 2022).
Harvard Dr Vivek B. Kawade, Dr Bipin Bhogekar, Prof Rima Chopde, and Dr Farukh Ahemad Sheikh. (2022) 'STUDY ON CONSUMER PREFERENCE TOWARDS BATH/ TOILET SOAP IN CHANDRAPUR CITY', International Journal Of Advance Research And Innovative Ideas In Education, 8(2), pp. 583-593IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/STUDY_ON_CONSUMER_PREFERENCE_TOWARDS_BATH__TOILET_SOAP_IN_CHANDRAPUR_CITY_ijariie16212.pdf (Accessed : 24 December 2022)
IEEE Dr Vivek B. Kawade, Dr Bipin Bhogekar, Prof Rima Chopde, and Dr Farukh Ahemad Sheikh, "STUDY ON CONSUMER PREFERENCE TOWARDS BATH/ TOILET SOAP IN CHANDRAPUR CITY," International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 2, pp. 583-593, Mar-App 2022. [Online]. Available: https://ijariie.com/AdminUploadPdf/STUDY_ON_CONSUMER_PREFERENCE_TOWARDS_BATH__TOILET_SOAP_IN_CHANDRAPUR_CITY_ijariie16212.pdf [Accessed : 24 December 2022].
Turabian Dr Vivek B. Kawade, Dr Bipin Bhogekar, Prof Rima Chopde, and Dr Farukh Ahemad Sheikh. "STUDY ON CONSUMER PREFERENCE TOWARDS BATH/ TOILET SOAP IN CHANDRAPUR CITY." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 8 number 2 (24 December 2022).
Vancouver Dr Vivek B. Kawade, Dr Bipin Bhogekar, Prof Rima Chopde, and Dr Farukh Ahemad Sheikh. STUDY ON CONSUMER PREFERENCE TOWARDS BATH/ TOILET SOAP IN CHANDRAPUR CITY. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2022 [Cited : 24 December 2022]; 8(2) : 583-593. Available from: https://ijariie.com/AdminUploadPdf/STUDY_ON_CONSUMER_PREFERENCE_TOWARDS_BATH__TOILET_SOAP_IN_CHANDRAPUR_CITY_ijariie16212.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads


Last download on 12/24/2022 3:40:01 PM

Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
Role of social media brand perceptionmanagement scienceSrinathsankar N Download
“UNDERSTANDING COLLEGE STUDENT'S AWARENESS ON BEAUTY PRODUCTS INGREDIENTS"commerceKumari Muskan Download
Analysing Consumer Preferences and Brand Choices for EV Cars Through the VALS Framework: A Study in Coimbatore & Maduraicommerce JAYALAKSHMI S Download
“A STUDY ON EFFECTIVENESS OF MARKETING ON SOCIAL NETWORKING PLATFORM” (WITH SPECIAL REFERENCE TO TIRUPPUR METROPOLITAN)Commerce - MarketingDr. A Y Kettiramalingam Download
A STUDY ON OUTPATIENT PERCEPTION TOWARDS SERVICE QUALITY OF KMCH HOSPITAL IN KOVILPALAYAMMarketingDr. V.M. Tharaka Rani. Download
A COMPARATIVE ANALYSIS OF TRADITIONAL MEDIA TO DIGITAL MEDIA ADVERTISINGMarketingDr.M.Prakash Download
THE SERVICE PROVIDED BY PRIVATE HOSPITAL USING SERVQUAL MODELmanagementMohammed Ashif S Download
Consumer Intention towards purchasing grocery products through online shopping sites : An empirical study from BhopalMarketing Dr. Pankaj Sharma Download
R&D INVESTMENT AND FIRM COMPETITIVENESS IN THE NIGERIAN CONSUMER GOODS INDUSTRY: EVIDENCE FROM DYNAMIC PANEL REGRESSION MODELBusiness and Marketing Akekue-Alex Nennaaton (PhD) Download
AN ANALYTICAL STUDY ON SALES POSITION OF SELECTED IRON AND STEEL COMPANIES IN INDIAmarketing Dr. Urmila Bairathi Download
Analyzing the Effects of Influencer Marketing on Consumer Behavior: A District-Level StudyMarketing Management Ajay Singh Dhakad Download
The Impact of Marketing Mix on buying manners for Community Products at Traditional Markets: A StudyManagementDr. Rishi Nepalia Download
The Impact of Social Media Marketing on the Buying Behavior of Customers: A Research StudyManagementDr. Rishi Nepalia Download
Challenging by Participation: A Winning Marketing ToolManagementDr. Rishi Nepalia Download
The Marketing Audit as a Method for Evaluating the Marketing PlanManagementDr. Rishi Nepalia Download
12