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Title: :  Internal and External analysis of Licious
PaperId: :  16229
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 8 Issue 2 2022
DUI:    16.0415/IJARIIE-16229
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr.Anjali PatkarMithibai College, Department of Commerce,Mumbai
Mr.Rahul MhabdePodar World College,Dept.of Business Management

Abstract

Strategic Management
Internal analysis, external Analysis,Porters Five forces,Pestel,Vrin,Industry Analysis,SWOT
Licious, a start-up that mostly offers meat and seafood items, has seen a 300 per cent increase in income and a six-fold increase in daily orders in the four years since its founding. Fresh and processed meat and fish, pickles, soups, and spreads are among the company's online offerings. To date, Licious has amassed over 1 million unique clients. INR 700 is the average basket size. In the first year, the firm made INR 1.47 crores in sales, and in FY 2019–20, it made INR 180 crores in revenue. Despite the country's significant vegetarian population, Licious profited on the increased consumption of meat, fish, and seafood in India. Adopting a farm-to-fork strategy, Licious maintains rigorous quality control in its integrated supply chain, appealing to a rising number of consumers ready to spend more for higher-quality food and drink. The simplicity of Licious' online retail approach appeals to time-pressed younger urban consumers, who frequently have bad experiences while shopping for meat and seafood at wet markets or conventional butchers and fishmongers. In this research, paper researcher has analysed internal and external business environments affecting the business of licious.

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IJARIIE Dr.Anjali Patkar, and Mr.Rahul Mhabde. "Internal and External analysis of Licious" International Journal Of Advance Research And Innovative Ideas In Education Volume 8 Issue 2 2022 Page 664-670
MLA Dr.Anjali Patkar, and Mr.Rahul Mhabde. "Internal and External analysis of Licious." International Journal Of Advance Research And Innovative Ideas In Education 8.2(2022) : 664-670.
APA Dr.Anjali Patkar, & Mr.Rahul Mhabde. (2022). Internal and External analysis of Licious. International Journal Of Advance Research And Innovative Ideas In Education, 8(2), 664-670.
Chicago Dr.Anjali Patkar, and Mr.Rahul Mhabde. "Internal and External analysis of Licious." International Journal Of Advance Research And Innovative Ideas In Education 8, no. 2 (2022) : 664-670.
Oxford Dr.Anjali Patkar, and Mr.Rahul Mhabde. 'Internal and External analysis of Licious', International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 2, 2022, p. 664-670. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Internal_and_External_analysis_of_Licious_ijariie16229.pdf (Accessed : 02 August 2024).
Harvard Dr.Anjali Patkar, and Mr.Rahul Mhabde. (2022) 'Internal and External analysis of Licious', International Journal Of Advance Research And Innovative Ideas In Education, 8(2), pp. 664-670IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Internal_and_External_analysis_of_Licious_ijariie16229.pdf (Accessed : 02 August 2024)
IEEE Dr.Anjali Patkar, and Mr.Rahul Mhabde, "Internal and External analysis of Licious," International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 2, pp. 664-670, Mar-App 2022. [Online]. Available: https://ijariie.com/AdminUploadPdf/Internal_and_External_analysis_of_Licious_ijariie16229.pdf [Accessed : 02 August 2024].
Turabian Dr.Anjali Patkar, and Mr.Rahul Mhabde. "Internal and External analysis of Licious." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 8 number 2 (02 August 2024).
Vancouver Dr.Anjali Patkar, and Mr.Rahul Mhabde. Internal and External analysis of Licious. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2022 [Cited : 02 August 2024]; 8(2) : 664-670. Available from: https://ijariie.com/AdminUploadPdf/Internal_and_External_analysis_of_Licious_ijariie16229.pdf
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