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Title: :  Impact of internal and External factor on Maruti Suzuki
PaperId: :  16250
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 8 Issue 2 2022
DUI:    16.0415/IJARIIE-16250
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr.Anjali PatkarMithibai College, Department of Commerce,Mumbai
Dr.Bharti SavlaPodar World College
Mr.Rahul MhabdePodar World College

Abstract

Strategic Management
Automotive, Internal analysis, External analysis.PESTEL,Porter's five forces.
Maruti Suzuki India Limited (MSIL) is a Joint Venture (JV) between the Japanese company ‘Suzuki’ and Maruti Udyog. MSIL’s revenue in 2019 was Rs 885,813 million with Rs 1,753,700 units sold (Maruti Suzuki India Limited | IBEF, 2020). MSIL’s mission is to ‘Develop products of superior value by focusing on the customer, Establish a refreshing and innovative company through teamwork’ (globalsuzuki.com, 2020). The value of MSIL is incorporated to maintain their reputation by being open and transparent about their actions and also keeping their customer safety as number one priority (Taumar, 2019), (Taumar, Nangia and Mishra, 2019). MSIL’s Cross-Cultural Leadership style, has adopted cultural practices of Suzuki which includes zero-defect methodology and lean manufacturing approach as they follow customer-centric culture (MarutiSuzuki.com, 2019) (Williams, 2014) (MADHAVAN, 2016) (Bureau, 2012) (Chase et al., 2008) (Karim, 2019).

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IJARIIE Dr.Anjali Patkar, Dr.Bharti Savla, and Mr.Rahul Mhabde. "Impact of internal and External factor on Maruti Suzuki" International Journal Of Advance Research And Innovative Ideas In Education Volume 8 Issue 2 2022 Page 691-702
MLA Dr.Anjali Patkar, Dr.Bharti Savla, and Mr.Rahul Mhabde. "Impact of internal and External factor on Maruti Suzuki." International Journal Of Advance Research And Innovative Ideas In Education 8.2(2022) : 691-702.
APA Dr.Anjali Patkar, Dr.Bharti Savla, & Mr.Rahul Mhabde. (2022). Impact of internal and External factor on Maruti Suzuki. International Journal Of Advance Research And Innovative Ideas In Education, 8(2), 691-702.
Chicago Dr.Anjali Patkar, Dr.Bharti Savla, and Mr.Rahul Mhabde. "Impact of internal and External factor on Maruti Suzuki." International Journal Of Advance Research And Innovative Ideas In Education 8, no. 2 (2022) : 691-702.
Oxford Dr.Anjali Patkar, Dr.Bharti Savla, and Mr.Rahul Mhabde. 'Impact of internal and External factor on Maruti Suzuki', International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 2, 2022, p. 691-702. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Impact_of_internal_and_External_factor_on_Maruti_Suzuki_ijariie16250.pdf (Accessed : 26 October 2022).
Harvard Dr.Anjali Patkar, Dr.Bharti Savla, and Mr.Rahul Mhabde. (2022) 'Impact of internal and External factor on Maruti Suzuki', International Journal Of Advance Research And Innovative Ideas In Education, 8(2), pp. 691-702IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Impact_of_internal_and_External_factor_on_Maruti_Suzuki_ijariie16250.pdf (Accessed : 26 October 2022)
IEEE Dr.Anjali Patkar, Dr.Bharti Savla, and Mr.Rahul Mhabde, "Impact of internal and External factor on Maruti Suzuki," International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 2, pp. 691-702, Mar-App 2022. [Online]. Available: https://ijariie.com/AdminUploadPdf/Impact_of_internal_and_External_factor_on_Maruti_Suzuki_ijariie16250.pdf [Accessed : 26 October 2022].
Turabian Dr.Anjali Patkar, Dr.Bharti Savla, and Mr.Rahul Mhabde. "Impact of internal and External factor on Maruti Suzuki." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 8 number 2 (26 October 2022).
Vancouver Dr.Anjali Patkar, Dr.Bharti Savla, and Mr.Rahul Mhabde. Impact of internal and External factor on Maruti Suzuki. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2022 [Cited : 26 October 2022]; 8(2) : 691-702. Available from: https://ijariie.com/AdminUploadPdf/Impact_of_internal_and_External_factor_on_Maruti_Suzuki_ijariie16250.pdf
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