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Title: :  Looking at Personal Norms Construct: Analysing Moral Inclination Towards Buying Organic Food Among Pakistani Consumers
PaperId: :  16535
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 8 Issue 3 2022
DUI:    16.0415/IJARIIE-16535
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
SELVAN PERUMALSchool of Business Management, College of Business, Universiti Utara Malaysia
YAWAR ABBAS SANDHU Institute of Business Management Sciences, University of Agriculture, Faisalabad, Pakistan
MATHIVANNAN JAGANATHANSchool of Business Management, College of Business, Universiti Utara Malaysia
Waida Irani Mohd FauziSchool of Business Management, College of Business, Universiti Utara Malaysia

Abstract

Consumer Behaviour
Personal norms, organic food, descriptive analysis, Organic food in Pakistan
People around the globe are conscious of environmental issues the world is facing in terms of urban air pollution. Organic food buying is understood as just behaviour due to being less harmful to the environment. Consumer awareness regarding organic food benefits for the environment and health has boosted organic food demand in Pakistan. However, in the descriptive viewpoint and to what extent consumers' vantage points represent their moral motivation instigating consumers to buy organic food in the Pakistani context is yet to be evaluated. For this purpose, a descriptive analysis of 200 consumer responses; by using the mall intercept data collection method; was made by evaluating the mean values of personal norms items through SPSS. The results found that Pakistani consumers did assume moral feelings towards buying organic food. Specifically, consumers' emotional feelings towards environmental degradation realised that buying organic food was the right thing to do. Further, being a better person and contributing significantly to environmental safety raised their moral feelings about buying organic food. The study results are essential for organic food marketers in the country. Further, it also offers new avenues for future research in the organic food context.

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IJARIIE SELVAN PERUMAL, YAWAR ABBAS SANDHU, MATHIVANNAN JAGANATHAN, and Waida Irani Mohd Fauzi. "Looking at Personal Norms Construct: Analysing Moral Inclination Towards Buying Organic Food Among Pakistani Consumers" International Journal Of Advance Research And Innovative Ideas In Education Volume 8 Issue 3 2022 Page 347-352
MLA SELVAN PERUMAL, YAWAR ABBAS SANDHU, MATHIVANNAN JAGANATHAN, and Waida Irani Mohd Fauzi. "Looking at Personal Norms Construct: Analysing Moral Inclination Towards Buying Organic Food Among Pakistani Consumers." International Journal Of Advance Research And Innovative Ideas In Education 8.3(2022) : 347-352.
APA SELVAN PERUMAL, YAWAR ABBAS SANDHU, MATHIVANNAN JAGANATHAN, & Waida Irani Mohd Fauzi. (2022). Looking at Personal Norms Construct: Analysing Moral Inclination Towards Buying Organic Food Among Pakistani Consumers. International Journal Of Advance Research And Innovative Ideas In Education, 8(3), 347-352.
Chicago SELVAN PERUMAL, YAWAR ABBAS SANDHU, MATHIVANNAN JAGANATHAN, and Waida Irani Mohd Fauzi. "Looking at Personal Norms Construct: Analysing Moral Inclination Towards Buying Organic Food Among Pakistani Consumers." International Journal Of Advance Research And Innovative Ideas In Education 8, no. 3 (2022) : 347-352.
Oxford SELVAN PERUMAL, YAWAR ABBAS SANDHU, MATHIVANNAN JAGANATHAN, and Waida Irani Mohd Fauzi. 'Looking at Personal Norms Construct: Analysing Moral Inclination Towards Buying Organic Food Among Pakistani Consumers', International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 3, 2022, p. 347-352. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Looking_at_Personal_Norms_Construct__Analysing_Moral_Inclination_Towards_Buying_Organic_Food_Among_Pakistani_Consumers_ijariie16535.pdf (Accessed : 09 May 2022).
Harvard SELVAN PERUMAL, YAWAR ABBAS SANDHU, MATHIVANNAN JAGANATHAN, and Waida Irani Mohd Fauzi. (2022) 'Looking at Personal Norms Construct: Analysing Moral Inclination Towards Buying Organic Food Among Pakistani Consumers', International Journal Of Advance Research And Innovative Ideas In Education, 8(3), pp. 347-352IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Looking_at_Personal_Norms_Construct__Analysing_Moral_Inclination_Towards_Buying_Organic_Food_Among_Pakistani_Consumers_ijariie16535.pdf (Accessed : 09 May 2022)
IEEE SELVAN PERUMAL, YAWAR ABBAS SANDHU, MATHIVANNAN JAGANATHAN, and Waida Irani Mohd Fauzi, "Looking at Personal Norms Construct: Analysing Moral Inclination Towards Buying Organic Food Among Pakistani Consumers," International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 3, pp. 347-352, May-Jun 2022. [Online]. Available: https://ijariie.com/AdminUploadPdf/Looking_at_Personal_Norms_Construct__Analysing_Moral_Inclination_Towards_Buying_Organic_Food_Among_Pakistani_Consumers_ijariie16535.pdf [Accessed : 09 May 2022].
Turabian SELVAN PERUMAL, YAWAR ABBAS SANDHU, MATHIVANNAN JAGANATHAN, and Waida Irani Mohd Fauzi. "Looking at Personal Norms Construct: Analysing Moral Inclination Towards Buying Organic Food Among Pakistani Consumers." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 8 number 3 (09 May 2022).
Vancouver SELVAN PERUMAL, YAWAR ABBAS SANDHU, MATHIVANNAN JAGANATHAN, and Waida Irani Mohd Fauzi. Looking at Personal Norms Construct: Analysing Moral Inclination Towards Buying Organic Food Among Pakistani Consumers. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2022 [Cited : 09 May 2022]; 8(3) : 347-352. Available from: https://ijariie.com/AdminUploadPdf/Looking_at_Personal_Norms_Construct__Analysing_Moral_Inclination_Towards_Buying_Organic_Food_Among_Pakistani_Consumers_ijariie16535.pdf
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