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Title: :  Social Media Platform and Apparel Sector: A Relative Analysis of Select Online Apparel Brands.
PaperId: :  17099
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 7 Issue 5 2021
DUI:    16.0415/IJARIIE-17099
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr. Seema RatheeMaharshi Dayanand University, Rohtak
Deepanshi AggarwalMaharshi Dayanand University, Rohtak
BarkhaMaharshi Dayanand University, Rohtak

Abstract

Marketing
Social Media Marketing, Apparel Sector, Trust, Digital Marketing, Multiple Regression Model etc.
Don't use social media to impress people; use it to impact people." - Dave Willis Social media is having a momentous impact on digital marketing, as firms are now competent to sell their products virtual. Every brand in almost every area recognises the prospective of social media. Fashion brands, of course, are no exception. Furthermore, in this age of increasing social media usage, businesses must implement well-targeted social media strategies to build relationships with customers. Consumer engagement and brand awareness are both boosted by social media marketing. The purpose of this paper is to analyse the influence of Facebook content posted by five online apparel brands on consumer trust. Consumers' desires for self-gratification, as well as their level of engagement and participation with a company, influence how they behave online. A multiple linear regression analysis is used to examine the impact of an organization's total number of posts, as well as the number of reactions and comments, on consumer trust. The study found a link between trust and the number of posts, comments, and reactions.

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IJARIIE Dr. Seema Rathee, Deepanshi Aggarwal, and Barkha. "Social Media Platform and Apparel Sector: A Relative Analysis of Select Online Apparel Brands." International Journal Of Advance Research And Innovative Ideas In Education Volume 7 Issue 5 2021 Page 1524-1533
MLA Dr. Seema Rathee, Deepanshi Aggarwal, and Barkha. "Social Media Platform and Apparel Sector: A Relative Analysis of Select Online Apparel Brands.." International Journal Of Advance Research And Innovative Ideas In Education 7.5(2021) : 1524-1533.
APA Dr. Seema Rathee, Deepanshi Aggarwal, & Barkha. (2021). Social Media Platform and Apparel Sector: A Relative Analysis of Select Online Apparel Brands.. International Journal Of Advance Research And Innovative Ideas In Education, 7(5), 1524-1533.
Chicago Dr. Seema Rathee, Deepanshi Aggarwal, and Barkha. "Social Media Platform and Apparel Sector: A Relative Analysis of Select Online Apparel Brands.." International Journal Of Advance Research And Innovative Ideas In Education 7, no. 5 (2021) : 1524-1533.
Oxford Dr. Seema Rathee, Deepanshi Aggarwal, and Barkha. 'Social Media Platform and Apparel Sector: A Relative Analysis of Select Online Apparel Brands.', International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 5, 2021, p. 1524-1533. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Social_Media_Platform_and_Apparel_Sector__A_Relative_Analysis_of_Select_Online_Apparel_Brands__ijariie17099.pdf (Accessed : ).
Harvard Dr. Seema Rathee, Deepanshi Aggarwal, and Barkha. (2021) 'Social Media Platform and Apparel Sector: A Relative Analysis of Select Online Apparel Brands.', International Journal Of Advance Research And Innovative Ideas In Education, 7(5), pp. 1524-1533IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Social_Media_Platform_and_Apparel_Sector__A_Relative_Analysis_of_Select_Online_Apparel_Brands__ijariie17099.pdf (Accessed : )
IEEE Dr. Seema Rathee, Deepanshi Aggarwal, and Barkha, "Social Media Platform and Apparel Sector: A Relative Analysis of Select Online Apparel Brands.," International Journal Of Advance Research And Innovative Ideas In Education, vol. 7, no. 5, pp. 1524-1533, Sep-Oct 2021. [Online]. Available: https://ijariie.com/AdminUploadPdf/Social_Media_Platform_and_Apparel_Sector__A_Relative_Analysis_of_Select_Online_Apparel_Brands__ijariie17099.pdf [Accessed : ].
Turabian Dr. Seema Rathee, Deepanshi Aggarwal, and Barkha. "Social Media Platform and Apparel Sector: A Relative Analysis of Select Online Apparel Brands.." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 7 number 5 ().
Vancouver Dr. Seema Rathee, Deepanshi Aggarwal, and Barkha. Social Media Platform and Apparel Sector: A Relative Analysis of Select Online Apparel Brands.. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2021 [Cited : ]; 7(5) : 1524-1533. Available from: https://ijariie.com/AdminUploadPdf/Social_Media_Platform_and_Apparel_Sector__A_Relative_Analysis_of_Select_Online_Apparel_Brands__ijariie17099.pdf
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