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In this era of digitalization, globalization, and start-up booms women entrepreneurship in rural area of India is necessity for the economic, social and industrial growth of the country. Basic qualities of entrepreneur are innovative thinking, risk taking, self-confidence, accept change and management skills. But in India most of the women are low paid, low skilled, and doing low productivity jobs. Women entrepreneur mostly engaged in household products, cottage industry, art and craft, handicraft, painting, knitting, livestock management, industrial goods etc. Rural women are increasingly starting their own businesses, but their entrepreneurial potential, managerial skills, and socioeconomic contribution are often overlooked. Empowerment of women helps in various skill trainings and in removal of poverty and thereby raise standard of livings,to make them aware about their rights, roles, sense of gender equality, and how to solve the difficult situations in the work places. Women entrepreneur faces many problems like family conflicts, less education and awareness, less government support, management issues, limited mobility, social-culture barrier, problem in arranging finance and raw material. Efforts are being taken for the equal opportunities for the women in all spheres. It can improve their health, their position in society and standard of living.This paper covers obstacles which are coming in the way of women entrepreneur and suggestions for improving their situation. |