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Title: :  PERCEPTION OF INTERNET USERS ON DATA DRIVEN ADVERTISING AMONGST STDENTS IN THE NIGERIA MARITIME UNIVERSITY OKERENKOKO, DELTA STATE
PaperId: :  17783
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 8 Issue 4 2022
DUI:    16.0415/IJARIIE-17783
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Akosubo Stevyn Iwekumo Nigeria Maritime University Okerenkoko, Delta State, Nigeria
Bolou D. BolouNigeria Maritime University Okerenkoko, Delta State, Nigeria
Abideen O. OlatejuNigeria Maritime University Okerenkoko, Delta State, Nigeria
Kabiru AhmedNigeria Maritime University Okerenkoko, Delta State, Nigeria

Abstract

Computer Science and Engineering, Information Technology
Data-Driven, Advertising, Social Media, Information and Communication Technology.
Due to the emergence of the more efficient contemporary technologies and techniques, advertisement has evidenced swift advancement over the years. Among such changes is online data driven advertising. Numerous marketers and businesses are shifting focus to online advertisement as a result of the emergence of information technology and internet availability. Information and communication technology is a tool which fine-tunes communication in various ways in the society including online advertisement. In view of this, the study sought to examine the perception of internet users towards data driven advertisements and how such perceptions influence their purchase-behaviour. To achieve this objective, a survey was conducted among students in the Nigeria Maritime University, Okerenkoko, Delta State, to represent the population of internet users. A total of 248 of these respondents were conveniently sampled for the study. Additionally, businesses prefer online advertisement to traditional forms of advertising due to; cost, wide coverage, the interactive nature of online advertisements which is more appealing to the younger population. However, the extents to which these data driven advertisements affect the purchase behaviour of consumers have not been extensively explored. When a user visits a website, the pages they visit, the amount of time they view each page, the links they click on, the searches they make and the items that they interact with, permit user-data collection. Information and communication technology is now a compound topic, it entails the use of different gadgets which enhance communication in several ways, gadgets such as computer, mobile phone, satellite communication, multi-media equipment etc.

Citations

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IJARIIE Akosubo Stevyn Iwekumo , Bolou D. Bolou, Abideen O. Olateju, and Kabiru Ahmed. "PERCEPTION OF INTERNET USERS ON DATA DRIVEN ADVERTISING AMONGST STDENTS IN THE NIGERIA MARITIME UNIVERSITY OKERENKOKO, DELTA STATE" International Journal Of Advance Research And Innovative Ideas In Education Volume 8 Issue 4 2022 Page 857-872
MLA Akosubo Stevyn Iwekumo , Bolou D. Bolou, Abideen O. Olateju, and Kabiru Ahmed. "PERCEPTION OF INTERNET USERS ON DATA DRIVEN ADVERTISING AMONGST STDENTS IN THE NIGERIA MARITIME UNIVERSITY OKERENKOKO, DELTA STATE." International Journal Of Advance Research And Innovative Ideas In Education 8.4(2022) : 857-872.
APA Akosubo Stevyn Iwekumo , Bolou D. Bolou, Abideen O. Olateju, & Kabiru Ahmed. (2022). PERCEPTION OF INTERNET USERS ON DATA DRIVEN ADVERTISING AMONGST STDENTS IN THE NIGERIA MARITIME UNIVERSITY OKERENKOKO, DELTA STATE. International Journal Of Advance Research And Innovative Ideas In Education, 8(4), 857-872.
Chicago Akosubo Stevyn Iwekumo , Bolou D. Bolou, Abideen O. Olateju, and Kabiru Ahmed. "PERCEPTION OF INTERNET USERS ON DATA DRIVEN ADVERTISING AMONGST STDENTS IN THE NIGERIA MARITIME UNIVERSITY OKERENKOKO, DELTA STATE." International Journal Of Advance Research And Innovative Ideas In Education 8, no. 4 (2022) : 857-872.
Oxford Akosubo Stevyn Iwekumo , Bolou D. Bolou, Abideen O. Olateju, and Kabiru Ahmed. 'PERCEPTION OF INTERNET USERS ON DATA DRIVEN ADVERTISING AMONGST STDENTS IN THE NIGERIA MARITIME UNIVERSITY OKERENKOKO, DELTA STATE', International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 4, 2022, p. 857-872. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/PERCEPTION_OF_INTERNET_USERS_ON_DATA_DRIVEN_ADVERTISING_AMONGST_STDENTS_IN_THE_NIGERIA_MARITIME_UNIVERSITY_OKERENKOKO__DELTA_STATE_ijariie17783.pdf (Accessed : 06 October 2024).
Harvard Akosubo Stevyn Iwekumo , Bolou D. Bolou, Abideen O. Olateju, and Kabiru Ahmed. (2022) 'PERCEPTION OF INTERNET USERS ON DATA DRIVEN ADVERTISING AMONGST STDENTS IN THE NIGERIA MARITIME UNIVERSITY OKERENKOKO, DELTA STATE', International Journal Of Advance Research And Innovative Ideas In Education, 8(4), pp. 857-872IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/PERCEPTION_OF_INTERNET_USERS_ON_DATA_DRIVEN_ADVERTISING_AMONGST_STDENTS_IN_THE_NIGERIA_MARITIME_UNIVERSITY_OKERENKOKO__DELTA_STATE_ijariie17783.pdf (Accessed : 06 October 2024)
IEEE Akosubo Stevyn Iwekumo , Bolou D. Bolou, Abideen O. Olateju, and Kabiru Ahmed, "PERCEPTION OF INTERNET USERS ON DATA DRIVEN ADVERTISING AMONGST STDENTS IN THE NIGERIA MARITIME UNIVERSITY OKERENKOKO, DELTA STATE," International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 4, pp. 857-872, Jul-Aug 2022. [Online]. Available: https://ijariie.com/AdminUploadPdf/PERCEPTION_OF_INTERNET_USERS_ON_DATA_DRIVEN_ADVERTISING_AMONGST_STDENTS_IN_THE_NIGERIA_MARITIME_UNIVERSITY_OKERENKOKO__DELTA_STATE_ijariie17783.pdf [Accessed : 06 October 2024].
Turabian Akosubo Stevyn Iwekumo , Bolou D. Bolou, Abideen O. Olateju, and Kabiru Ahmed. "PERCEPTION OF INTERNET USERS ON DATA DRIVEN ADVERTISING AMONGST STDENTS IN THE NIGERIA MARITIME UNIVERSITY OKERENKOKO, DELTA STATE." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 8 number 4 (06 October 2024).
Vancouver Akosubo Stevyn Iwekumo , Bolou D. Bolou, Abideen O. Olateju, and Kabiru Ahmed. PERCEPTION OF INTERNET USERS ON DATA DRIVEN ADVERTISING AMONGST STDENTS IN THE NIGERIA MARITIME UNIVERSITY OKERENKOKO, DELTA STATE. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2022 [Cited : 06 October 2024]; 8(4) : 857-872. Available from: https://ijariie.com/AdminUploadPdf/PERCEPTION_OF_INTERNET_USERS_ON_DATA_DRIVEN_ADVERTISING_AMONGST_STDENTS_IN_THE_NIGERIA_MARITIME_UNIVERSITY_OKERENKOKO__DELTA_STATE_ijariie17783.pdf
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