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Title: :  The Study of Advertisement Effectiveness of LIC Companies on Consumer Behaviour
PaperId: :  18337
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 8 Issue 5 2022
DUI:    16.0415/IJARIIE-18337
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Mr. Vishwajeet V. Gaike Research Student, Department of Business Administration, Dr. B.A.M.U. Aurangabad.

Abstract

business administration
LIC, Consumer, Advertisements, behaviour, satisfaction etc.
Advertising gives information about brand, products, services or ideas and helps in pursuing customers to create, maintain brand image among the society/community and put a positive favorable impression about the features of the product as well as brand. Private players have launched many innovative products in the industry in terms of the products, customer services etc. They have adopted effective advertisement, marketing strategies and advertisement campaign with advertisement effectiveness for making or promoting plans or products more attractive to their prospective customers. Post liberalization and WTO era private insurance companies with permission of IRDA was allowed and there after scenario in insurance sector changed drastically with more and people got covered under the insurance umbrella. Advertising in life insurance sector also grew with leaps & bounds developing and mushrooming due to the expanding and Brand building, advertising is synonymous with product advertising and is commonly seen in traditional mass media, including TV, radio, magazine, and newspaper which are depicted from the analysis. A new trend has come with insurance getting allinged with many consumer durables, Housing etc. which has increased the scope of coverage in wide variety of products.

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IJARIIE Mr. Vishwajeet V. Gaike . "The Study of Advertisement Effectiveness of LIC Companies on Consumer Behaviour" International Journal Of Advance Research And Innovative Ideas In Education Volume 8 Issue 5 2022 Page 1051-1056
MLA Mr. Vishwajeet V. Gaike . "The Study of Advertisement Effectiveness of LIC Companies on Consumer Behaviour." International Journal Of Advance Research And Innovative Ideas In Education 8.5(2022) : 1051-1056.
APA Mr. Vishwajeet V. Gaike . (2022). The Study of Advertisement Effectiveness of LIC Companies on Consumer Behaviour. International Journal Of Advance Research And Innovative Ideas In Education, 8(5), 1051-1056.
Chicago Mr. Vishwajeet V. Gaike . "The Study of Advertisement Effectiveness of LIC Companies on Consumer Behaviour." International Journal Of Advance Research And Innovative Ideas In Education 8, no. 5 (2022) : 1051-1056.
Oxford Mr. Vishwajeet V. Gaike . 'The Study of Advertisement Effectiveness of LIC Companies on Consumer Behaviour', International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 5, 2022, p. 1051-1056. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/The_Study_of_Advertisement_Effectiveness_of_LIC_Companies_on_Consumer_Behaviour_ijariie18337.pdf (Accessed : ).
Harvard Mr. Vishwajeet V. Gaike . (2022) 'The Study of Advertisement Effectiveness of LIC Companies on Consumer Behaviour', International Journal Of Advance Research And Innovative Ideas In Education, 8(5), pp. 1051-1056IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/The_Study_of_Advertisement_Effectiveness_of_LIC_Companies_on_Consumer_Behaviour_ijariie18337.pdf (Accessed : )
IEEE Mr. Vishwajeet V. Gaike , "The Study of Advertisement Effectiveness of LIC Companies on Consumer Behaviour," International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 5, pp. 1051-1056, Sep-Oct 2022. [Online]. Available: https://ijariie.com/AdminUploadPdf/The_Study_of_Advertisement_Effectiveness_of_LIC_Companies_on_Consumer_Behaviour_ijariie18337.pdf [Accessed : ].
Turabian Mr. Vishwajeet V. Gaike . "The Study of Advertisement Effectiveness of LIC Companies on Consumer Behaviour." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 8 number 5 ().
Vancouver Mr. Vishwajeet V. Gaike . The Study of Advertisement Effectiveness of LIC Companies on Consumer Behaviour. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2022 [Cited : ]; 8(5) : 1051-1056. Available from: https://ijariie.com/AdminUploadPdf/The_Study_of_Advertisement_Effectiveness_of_LIC_Companies_on_Consumer_Behaviour_ijariie18337.pdf
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