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Title: :  The Role of Customer Experience and Word of Mouth to Customer Loyalty in Bali, Indonesia
PaperId: :  18423
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 8 Issue 5 2022
DUI:    16.0415/IJARIIE-18423
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Ida Ayu Sri MeitriDepartment of Management, Warmadewa University, Denpasar, Bali-Indonesia
I Made SetenaDepartment of Management, Warmadewa University, Denpasar, Bali-Indonesia

Abstract

Social Science and Humanities
Customer Loyalty, Experiential Marketing, Word of Mouth.
In this study, the type of research used is explanatory research with a quantitative approach. This research was conducted at the Bali Classic Store location, a fashion business for Balinese traditional clothing in Karangasem Regency, Bali. The technique used in this research is data collection by distributing questionnaires to Bali Classic Store Business customers. The population in this study is the consumers of the Bali Classic Store. Determination of the sample in this study using the Simple Random Sampling technique with a sample of 67 customers of the Bali Classic Store in Karangasem. The data analysis technique used is a multiple linear regression quantitative technique. The results of this study indicate that simultaneously experiential marketing and word of mouth have a positive and significant (significant) effect on customer loyalty. Partially experiential marketing has a positive and significant (significant) effect on customer loyalty and word of mouth has a positive and significant effect on customer loyalty at the Bali Classic Store.

Citations

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IJARIIE Ida Ayu Sri Meitri, and I Made Setena. "The Role of Customer Experience and Word of Mouth to Customer Loyalty in Bali, Indonesia" International Journal Of Advance Research And Innovative Ideas In Education Volume 8 Issue 5 2022 Page 1667-1675
MLA Ida Ayu Sri Meitri, and I Made Setena. "The Role of Customer Experience and Word of Mouth to Customer Loyalty in Bali, Indonesia." International Journal Of Advance Research And Innovative Ideas In Education 8.5(2022) : 1667-1675.
APA Ida Ayu Sri Meitri, & I Made Setena. (2022). The Role of Customer Experience and Word of Mouth to Customer Loyalty in Bali, Indonesia. International Journal Of Advance Research And Innovative Ideas In Education, 8(5), 1667-1675.
Chicago Ida Ayu Sri Meitri, and I Made Setena. "The Role of Customer Experience and Word of Mouth to Customer Loyalty in Bali, Indonesia." International Journal Of Advance Research And Innovative Ideas In Education 8, no. 5 (2022) : 1667-1675.
Oxford Ida Ayu Sri Meitri, and I Made Setena. 'The Role of Customer Experience and Word of Mouth to Customer Loyalty in Bali, Indonesia', International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 5, 2022, p. 1667-1675. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/The_Role_of_Customer_Experience_and_Word_of_Mouth_to_Customer_Loyalty_in_Bali__Indonesia_ijariie18423.pdf (Accessed : 03 November 2022).
Harvard Ida Ayu Sri Meitri, and I Made Setena. (2022) 'The Role of Customer Experience and Word of Mouth to Customer Loyalty in Bali, Indonesia', International Journal Of Advance Research And Innovative Ideas In Education, 8(5), pp. 1667-1675IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/The_Role_of_Customer_Experience_and_Word_of_Mouth_to_Customer_Loyalty_in_Bali__Indonesia_ijariie18423.pdf (Accessed : 03 November 2022)
IEEE Ida Ayu Sri Meitri, and I Made Setena, "The Role of Customer Experience and Word of Mouth to Customer Loyalty in Bali, Indonesia," International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 5, pp. 1667-1675, Sep-Oct 2022. [Online]. Available: https://ijariie.com/AdminUploadPdf/The_Role_of_Customer_Experience_and_Word_of_Mouth_to_Customer_Loyalty_in_Bali__Indonesia_ijariie18423.pdf [Accessed : 03 November 2022].
Turabian Ida Ayu Sri Meitri, and I Made Setena. "The Role of Customer Experience and Word of Mouth to Customer Loyalty in Bali, Indonesia." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 8 number 5 (03 November 2022).
Vancouver Ida Ayu Sri Meitri, and I Made Setena. The Role of Customer Experience and Word of Mouth to Customer Loyalty in Bali, Indonesia. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2022 [Cited : 03 November 2022]; 8(5) : 1667-1675. Available from: https://ijariie.com/AdminUploadPdf/The_Role_of_Customer_Experience_and_Word_of_Mouth_to_Customer_Loyalty_in_Bali__Indonesia_ijariie18423.pdf
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