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Title: :  VALUE ADDED AND MARKETING ANALYSIS OF NORI CHIPS “NORIbet” MIKRO, SMALL AND MEDIUM ENTERPISES (MSMEs) IN BANDUNG-INDONESIA
PaperId: :  18485
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 8 Issue 5 2022
DUI:    16.0415/IJARIIE-18485
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
JuniantoUniversitas Padjadjaran
Fauzan Shidiq KurniawanUniversitas Padjadjaran
Dyah Ayuning Kartika Dwi Nur'ainiUniversitas Padjadjaran
HandiyonoUniversitas Padjadjaran
Vina Qurrota A'yunUniversitas Padjadjaran

Abstract

Fisheries Analysis
Pricing, Basic Competition, Promotion, Profit Level, Market Segmentation
This article aims to analyze the added value and marketing of nori chips “NORIbet". The research method used is the case method. Data used is the primary data obtained through interviews directly with the manufacturer chips nori “NORIbet". Based on the analysis of value-added calculations using the Hayami method, the added value of manufacturing chips nori with NORIbet brand is Rp. 219.500/ kg. The value of its value-added ratio is 73.17%, belonging to the group of high value-added ratios. The profit obtained by NORIbet from processing semi-finished nori into nori chips is Rp. 201.722,22 with a percentage of profits of 91,09%. Nori chips market segment " NORIbet is a psychographic segmentation. Competitors noribet chips on the same market segmentation consists of nori chips “mama likes”, " kreyez”, and "tao kae noi". The basis of competition is the cost advantage. Nori chips pricing done by NORIbet is penetration pricing. Promotions conducted by " NORIbet” are online and offline.

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IJARIIE Junianto, Fauzan Shidiq Kurniawan, Dyah Ayuning Kartika Dwi Nur'aini, Handiyono, and Vina Qurrota A'yun. "VALUE ADDED AND MARKETING ANALYSIS OF NORI CHIPS “NORIbet” MIKRO, SMALL AND MEDIUM ENTERPISES (MSMEs) IN BANDUNG-INDONESIA" International Journal Of Advance Research And Innovative Ideas In Education Volume 8 Issue 5 2022 Page 2128-2131
MLA Junianto, Fauzan Shidiq Kurniawan, Dyah Ayuning Kartika Dwi Nur'aini, Handiyono, and Vina Qurrota A'yun. "VALUE ADDED AND MARKETING ANALYSIS OF NORI CHIPS “NORIbet” MIKRO, SMALL AND MEDIUM ENTERPISES (MSMEs) IN BANDUNG-INDONESIA." International Journal Of Advance Research And Innovative Ideas In Education 8.5(2022) : 2128-2131.
APA Junianto, Fauzan Shidiq Kurniawan, Dyah Ayuning Kartika Dwi Nur'aini, Handiyono, & Vina Qurrota A'yun. (2022). VALUE ADDED AND MARKETING ANALYSIS OF NORI CHIPS “NORIbet” MIKRO, SMALL AND MEDIUM ENTERPISES (MSMEs) IN BANDUNG-INDONESIA. International Journal Of Advance Research And Innovative Ideas In Education, 8(5), 2128-2131.
Chicago Junianto, Fauzan Shidiq Kurniawan, Dyah Ayuning Kartika Dwi Nur'aini, Handiyono, and Vina Qurrota A'yun. "VALUE ADDED AND MARKETING ANALYSIS OF NORI CHIPS “NORIbet” MIKRO, SMALL AND MEDIUM ENTERPISES (MSMEs) IN BANDUNG-INDONESIA." International Journal Of Advance Research And Innovative Ideas In Education 8, no. 5 (2022) : 2128-2131.
Oxford Junianto, Fauzan Shidiq Kurniawan, Dyah Ayuning Kartika Dwi Nur'aini, Handiyono, and Vina Qurrota A'yun. 'VALUE ADDED AND MARKETING ANALYSIS OF NORI CHIPS “NORIbet” MIKRO, SMALL AND MEDIUM ENTERPISES (MSMEs) IN BANDUNG-INDONESIA', International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 5, 2022, p. 2128-2131. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/VALUE_ADDED_AND_MARKETING_ANALYSIS_OF_NORI_CHIPS_“NORIbet”_MIKRO__SMALL_AND_MEDIUM_ENTERPISES__MSMEs__IN_BANDUNG_INDONESIA_ijariie18485.pdf (Accessed : 02 November 2022).
Harvard Junianto, Fauzan Shidiq Kurniawan, Dyah Ayuning Kartika Dwi Nur'aini, Handiyono, and Vina Qurrota A'yun. (2022) 'VALUE ADDED AND MARKETING ANALYSIS OF NORI CHIPS “NORIbet” MIKRO, SMALL AND MEDIUM ENTERPISES (MSMEs) IN BANDUNG-INDONESIA', International Journal Of Advance Research And Innovative Ideas In Education, 8(5), pp. 2128-2131IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/VALUE_ADDED_AND_MARKETING_ANALYSIS_OF_NORI_CHIPS_“NORIbet”_MIKRO__SMALL_AND_MEDIUM_ENTERPISES__MSMEs__IN_BANDUNG_INDONESIA_ijariie18485.pdf (Accessed : 02 November 2022)
IEEE Junianto, Fauzan Shidiq Kurniawan, Dyah Ayuning Kartika Dwi Nur'aini, Handiyono, and Vina Qurrota A'yun, "VALUE ADDED AND MARKETING ANALYSIS OF NORI CHIPS “NORIbet” MIKRO, SMALL AND MEDIUM ENTERPISES (MSMEs) IN BANDUNG-INDONESIA," International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 5, pp. 2128-2131, Sep-Oct 2022. [Online]. Available: https://ijariie.com/AdminUploadPdf/VALUE_ADDED_AND_MARKETING_ANALYSIS_OF_NORI_CHIPS_“NORIbet”_MIKRO__SMALL_AND_MEDIUM_ENTERPISES__MSMEs__IN_BANDUNG_INDONESIA_ijariie18485.pdf [Accessed : 02 November 2022].
Turabian Junianto, Fauzan Shidiq Kurniawan, Dyah Ayuning Kartika Dwi Nur'aini, Handiyono, and Vina Qurrota A'yun. "VALUE ADDED AND MARKETING ANALYSIS OF NORI CHIPS “NORIbet” MIKRO, SMALL AND MEDIUM ENTERPISES (MSMEs) IN BANDUNG-INDONESIA." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 8 number 5 (02 November 2022).
Vancouver Junianto, Fauzan Shidiq Kurniawan, Dyah Ayuning Kartika Dwi Nur'aini, Handiyono, and Vina Qurrota A'yun. VALUE ADDED AND MARKETING ANALYSIS OF NORI CHIPS “NORIbet” MIKRO, SMALL AND MEDIUM ENTERPISES (MSMEs) IN BANDUNG-INDONESIA. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2022 [Cited : 02 November 2022]; 8(5) : 2128-2131. Available from: https://ijariie.com/AdminUploadPdf/VALUE_ADDED_AND_MARKETING_ANALYSIS_OF_NORI_CHIPS_“NORIbet”_MIKRO__SMALL_AND_MEDIUM_ENTERPISES__MSMEs__IN_BANDUNG_INDONESIA_ijariie18485.pdf
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