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Title: :  VALUE-ADDED ANALYSIS AND MARKETING OF CATFISH FILLETS: A CASE STUDY IN CV. FISH EXPRESS BANDUNG
PaperId: :  18514
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 8 Issue 6 2022
DUI:    16.0415/IJARIIE-18514
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
JuniantoPadjadjaran University
Sulastri PrihandiniPadjadjaran University
Ahmad SyahidPadjadjaran University
Fikri Fadhilah WibowoPadjadjaran University
Silvana Wahyu NurkartikaPadjadjaran University
Dita NuriyahPadjadjaran University
Farihatunnisa Milaty IkhlassiaPadjadjaran University

Abstract

Fisheries
demographics, processing, pricing, raw materials, rival competitors
This study aims to analyze the added value and marketing of catfish fillet products on the CV. FishExpress. The method used in this study is a case study. This study used primary data and secondary data. Pimary data are obtained directly through observation of the processing unit and product marketing area, and interviews with company owners and their workforce. Secondary data are obtained based on previous research libraries or reports. Value-added analysis using Hayami Method. Marketing analysis is carried out by discriminators by observing marketing activities carried out by the CV. Fish Express. Observations are made on market segmentation, competitors, pricing, and promotion. Based on the results of the study, it was obtained that the added value of catfish is processed into catfish fillets by CV. Fish Express is 111,400 IDR/kg. Its value-added ratio is 74%. The market segmentation of the product "Fish Express catfish filet" is demographic segmentation. Identified competitors are rival and substitution competitors. The pricing method of the product "Fish Express catfish filet" is based on Cost-plus Pricing. The promotion carried out is through online media using the Instagram application.

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IJARIIE Junianto, Sulastri Prihandini, Ahmad Syahid, Fikri Fadhilah Wibowo, Silvana Wahyu Nurkartika, Dita Nuriyah, and Farihatunnisa Milaty Ikhlassia. "VALUE-ADDED ANALYSIS AND MARKETING OF CATFISH FILLETS: A CASE STUDY IN CV. FISH EXPRESS BANDUNG" International Journal Of Advance Research And Innovative Ideas In Education Volume 8 Issue 6 2022 Page 816-821
MLA Junianto, Sulastri Prihandini, Ahmad Syahid, Fikri Fadhilah Wibowo, Silvana Wahyu Nurkartika, Dita Nuriyah, and Farihatunnisa Milaty Ikhlassia. "VALUE-ADDED ANALYSIS AND MARKETING OF CATFISH FILLETS: A CASE STUDY IN CV. FISH EXPRESS BANDUNG." International Journal Of Advance Research And Innovative Ideas In Education 8.6(2022) : 816-821.
APA Junianto, Sulastri Prihandini, Ahmad Syahid, Fikri Fadhilah Wibowo, Silvana Wahyu Nurkartika, Dita Nuriyah, & Farihatunnisa Milaty Ikhlassia. (2022). VALUE-ADDED ANALYSIS AND MARKETING OF CATFISH FILLETS: A CASE STUDY IN CV. FISH EXPRESS BANDUNG. International Journal Of Advance Research And Innovative Ideas In Education, 8(6), 816-821.
Chicago Junianto, Sulastri Prihandini, Ahmad Syahid, Fikri Fadhilah Wibowo, Silvana Wahyu Nurkartika, Dita Nuriyah, and Farihatunnisa Milaty Ikhlassia. "VALUE-ADDED ANALYSIS AND MARKETING OF CATFISH FILLETS: A CASE STUDY IN CV. FISH EXPRESS BANDUNG." International Journal Of Advance Research And Innovative Ideas In Education 8, no. 6 (2022) : 816-821.
Oxford Junianto, Sulastri Prihandini, Ahmad Syahid, Fikri Fadhilah Wibowo, Silvana Wahyu Nurkartika, Dita Nuriyah, and Farihatunnisa Milaty Ikhlassia. 'VALUE-ADDED ANALYSIS AND MARKETING OF CATFISH FILLETS: A CASE STUDY IN CV. FISH EXPRESS BANDUNG', International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 6, 2022, p. 816-821. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/VALUE_ADDED_ANALYSIS_AND_MARKETING_OF_CATFISH_FILLETS__A_CASE_STUDY_IN_CV__FISH_EXPRESS_BANDUNG_ijariie18514.pdf (Accessed : 13 February 2025).
Harvard Junianto, Sulastri Prihandini, Ahmad Syahid, Fikri Fadhilah Wibowo, Silvana Wahyu Nurkartika, Dita Nuriyah, and Farihatunnisa Milaty Ikhlassia. (2022) 'VALUE-ADDED ANALYSIS AND MARKETING OF CATFISH FILLETS: A CASE STUDY IN CV. FISH EXPRESS BANDUNG', International Journal Of Advance Research And Innovative Ideas In Education, 8(6), pp. 816-821IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/VALUE_ADDED_ANALYSIS_AND_MARKETING_OF_CATFISH_FILLETS__A_CASE_STUDY_IN_CV__FISH_EXPRESS_BANDUNG_ijariie18514.pdf (Accessed : 13 February 2025)
IEEE Junianto, Sulastri Prihandini, Ahmad Syahid, Fikri Fadhilah Wibowo, Silvana Wahyu Nurkartika, Dita Nuriyah, and Farihatunnisa Milaty Ikhlassia, "VALUE-ADDED ANALYSIS AND MARKETING OF CATFISH FILLETS: A CASE STUDY IN CV. FISH EXPRESS BANDUNG," International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 6, pp. 816-821, Nov-Dec 2022. [Online]. Available: https://ijariie.com/AdminUploadPdf/VALUE_ADDED_ANALYSIS_AND_MARKETING_OF_CATFISH_FILLETS__A_CASE_STUDY_IN_CV__FISH_EXPRESS_BANDUNG_ijariie18514.pdf [Accessed : 13 February 2025].
Turabian Junianto, Sulastri Prihandini, Ahmad Syahid, Fikri Fadhilah Wibowo, Silvana Wahyu Nurkartika, Dita Nuriyah, and Farihatunnisa Milaty Ikhlassia. "VALUE-ADDED ANALYSIS AND MARKETING OF CATFISH FILLETS: A CASE STUDY IN CV. FISH EXPRESS BANDUNG." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 8 number 6 (13 February 2025).
Vancouver Junianto, Sulastri Prihandini, Ahmad Syahid, Fikri Fadhilah Wibowo, Silvana Wahyu Nurkartika, Dita Nuriyah, and Farihatunnisa Milaty Ikhlassia. VALUE-ADDED ANALYSIS AND MARKETING OF CATFISH FILLETS: A CASE STUDY IN CV. FISH EXPRESS BANDUNG. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2022 [Cited : 13 February 2025]; 8(6) : 816-821. Available from: https://ijariie.com/AdminUploadPdf/VALUE_ADDED_ANALYSIS_AND_MARKETING_OF_CATFISH_FILLETS__A_CASE_STUDY_IN_CV__FISH_EXPRESS_BANDUNG_ijariie18514.pdf
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