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Title: :  VALUE ADDED ANALYSIS OF “DIANA” SHRIMP DIMSUM MAKING IN CIPADUNG KIDUL VILLAGE, PANYILEUKAN DISTRICT, BANDUNG CITY, WEST JAVA
PaperId: :  18555
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 8 Issue 6 2022
DUI:    16.0415/IJARIIE-18555
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Syifa MasyitohPadjadjaran University
JuniantoPadjadjaran University
Angela Puteri MilleniaPadjadjaran University
Shinta AmeliaPadjadjaran University
Dinda Ayu FebriyantiPadjadjaran University
Septian ZulvikarPadjadjaran University

Abstract

fisheries
Business, Geographic, Cost plus pricing, Promotion, and Competitors
This research aims to analyze the added value of shrimp processed into dimsum and to analyze the marketing carried out by MSME "Diana". The method used is a case study method. Types of data sources are primary and secondary data. Data analysis used a quantitative approach, namely the analysis of the added value of the Hayami method. Marketing data analysis is done descriptively. Based on the research results, it was found that the added value of processing fresh shrimp into dimsum products is Rp. 221,000.00,- /kg with a value added ratio of 50.11%. Marketing analysis Dimsum "Diana" is as follows : The market segmentation is based on the geographical method where the target customer is in the Bandung City Region. The rival competitors (dimsum products with different brands) are 34 products and substitute competitors, which is meatballs and dumplings, are 42 products. The pricing method is based on Cost Plus Pricing. Promotion using social media like Whatsapp.

Citations

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IJARIIE Syifa Masyitoh, Junianto, Angela Puteri Millenia, Shinta Amelia, Dinda Ayu Febriyanti, and Septian Zulvikar. "VALUE ADDED ANALYSIS OF “DIANA” SHRIMP DIMSUM MAKING IN CIPADUNG KIDUL VILLAGE, PANYILEUKAN DISTRICT, BANDUNG CITY, WEST JAVA" International Journal Of Advance Research And Innovative Ideas In Education Volume 8 Issue 6 2022 Page 237-242
MLA Syifa Masyitoh, Junianto, Angela Puteri Millenia, Shinta Amelia, Dinda Ayu Febriyanti, and Septian Zulvikar. "VALUE ADDED ANALYSIS OF “DIANA” SHRIMP DIMSUM MAKING IN CIPADUNG KIDUL VILLAGE, PANYILEUKAN DISTRICT, BANDUNG CITY, WEST JAVA." International Journal Of Advance Research And Innovative Ideas In Education 8.6(2022) : 237-242.
APA Syifa Masyitoh, Junianto, Angela Puteri Millenia, Shinta Amelia, Dinda Ayu Febriyanti, & Septian Zulvikar. (2022). VALUE ADDED ANALYSIS OF “DIANA” SHRIMP DIMSUM MAKING IN CIPADUNG KIDUL VILLAGE, PANYILEUKAN DISTRICT, BANDUNG CITY, WEST JAVA. International Journal Of Advance Research And Innovative Ideas In Education, 8(6), 237-242.
Chicago Syifa Masyitoh, Junianto, Angela Puteri Millenia, Shinta Amelia, Dinda Ayu Febriyanti, and Septian Zulvikar. "VALUE ADDED ANALYSIS OF “DIANA” SHRIMP DIMSUM MAKING IN CIPADUNG KIDUL VILLAGE, PANYILEUKAN DISTRICT, BANDUNG CITY, WEST JAVA." International Journal Of Advance Research And Innovative Ideas In Education 8, no. 6 (2022) : 237-242.
Oxford Syifa Masyitoh, Junianto, Angela Puteri Millenia, Shinta Amelia, Dinda Ayu Febriyanti, and Septian Zulvikar. 'VALUE ADDED ANALYSIS OF “DIANA” SHRIMP DIMSUM MAKING IN CIPADUNG KIDUL VILLAGE, PANYILEUKAN DISTRICT, BANDUNG CITY, WEST JAVA', International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 6, 2022, p. 237-242. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/VALUE_ADDED_ANALYSIS_OF_“DIANA”_SHRIMP_DIMSUM_MAKING_IN_CIPADUNG_KIDUL_VILLAGE__PANYILEUKAN_DISTRICT__BANDUNG_CITY__WEST_JAVA_ijariie18555.pdf (Accessed : 20 February 2024).
Harvard Syifa Masyitoh, Junianto, Angela Puteri Millenia, Shinta Amelia, Dinda Ayu Febriyanti, and Septian Zulvikar. (2022) 'VALUE ADDED ANALYSIS OF “DIANA” SHRIMP DIMSUM MAKING IN CIPADUNG KIDUL VILLAGE, PANYILEUKAN DISTRICT, BANDUNG CITY, WEST JAVA', International Journal Of Advance Research And Innovative Ideas In Education, 8(6), pp. 237-242IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/VALUE_ADDED_ANALYSIS_OF_“DIANA”_SHRIMP_DIMSUM_MAKING_IN_CIPADUNG_KIDUL_VILLAGE__PANYILEUKAN_DISTRICT__BANDUNG_CITY__WEST_JAVA_ijariie18555.pdf (Accessed : 20 February 2024)
IEEE Syifa Masyitoh, Junianto, Angela Puteri Millenia, Shinta Amelia, Dinda Ayu Febriyanti, and Septian Zulvikar, "VALUE ADDED ANALYSIS OF “DIANA” SHRIMP DIMSUM MAKING IN CIPADUNG KIDUL VILLAGE, PANYILEUKAN DISTRICT, BANDUNG CITY, WEST JAVA," International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 6, pp. 237-242, Nov-Dec 2022. [Online]. Available: https://ijariie.com/AdminUploadPdf/VALUE_ADDED_ANALYSIS_OF_“DIANA”_SHRIMP_DIMSUM_MAKING_IN_CIPADUNG_KIDUL_VILLAGE__PANYILEUKAN_DISTRICT__BANDUNG_CITY__WEST_JAVA_ijariie18555.pdf [Accessed : 20 February 2024].
Turabian Syifa Masyitoh, Junianto, Angela Puteri Millenia, Shinta Amelia, Dinda Ayu Febriyanti, and Septian Zulvikar. "VALUE ADDED ANALYSIS OF “DIANA” SHRIMP DIMSUM MAKING IN CIPADUNG KIDUL VILLAGE, PANYILEUKAN DISTRICT, BANDUNG CITY, WEST JAVA." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 8 number 6 (20 February 2024).
Vancouver Syifa Masyitoh, Junianto, Angela Puteri Millenia, Shinta Amelia, Dinda Ayu Febriyanti, and Septian Zulvikar. VALUE ADDED ANALYSIS OF “DIANA” SHRIMP DIMSUM MAKING IN CIPADUNG KIDUL VILLAGE, PANYILEUKAN DISTRICT, BANDUNG CITY, WEST JAVA. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2022 [Cited : 20 February 2024]; 8(6) : 237-242. Available from: https://ijariie.com/AdminUploadPdf/VALUE_ADDED_ANALYSIS_OF_“DIANA”_SHRIMP_DIMSUM_MAKING_IN_CIPADUNG_KIDUL_VILLAGE__PANYILEUKAN_DISTRICT__BANDUNG_CITY__WEST_JAVA_ijariie18555.pdf
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