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Title: :  VALUE-ADDED ANALYSIS OF MINCED MEAT RED SNAPPER PROCESSED INTO PEMPEK, A CASE STUDY ON PEMPEK HAMER IN BANDUNG CITY-INDONESIA
PaperId: :  18601
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 8 Issue 6 2022
DUI:    16.0415/IJARIIE-18601
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Sakti Azzahra EkaputriPadjadjaran University
JuniantoPadjadjaran University
Astyani LesmanaPadjadjaran University
Farhan Dwi Gandini SatrianaPadjadjaran University
Novi Nurchotimah Padjadjaran University
Rizal Fikri Soumantri Padjadjaran University

Abstract

Fisheries
Instragram, promotion, value added ratio, geographic, market segmentation.
The purpose of this research is to analyze the value-added of minced meat from red snapper into pempek and to analyze marketing strategy of Pempek Hamer. The research location was conducted in Pempek Hamer the located on Jl. Sukasari 2 No. 279A Sadang Serang Village, Coblong District, Bandung City. The location is determined purposively with the consideration that business has been established since 1996 and is still producing processed red snapper mashed meat products into various kinds of pempek variants. Method of this study is a survey method and value added analysis using the Hayami method. Marketing analysis includes market segmentation, identification of competitors, pricing and promotion. This research uses primary and secondary data. Primary data from the results of direct interviews with staff of Pempek Hamer. Based on the results of the study, the added value of minceat meat of red snapper processed into pempek is Rp53.351 with a value added ratio of 41.26%. Pempek Hamer market segmentation is included in geographic static market segmentation, based on consumers into market segments according to regional scale or geographical location. Pempek Hamer has a rival competitor, Pempek Boen Boen. The pricing strategy of Pempek "Hamer" Factory is Cost-plus pricing method. The promotions through on social media such as Instagram, YouTube, and also accepting orders via WhatsApp.

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IJARIIE Sakti Azzahra Ekaputri, Junianto, Astyani Lesmana, Farhan Dwi Gandini Satriana, Novi Nurchotimah , and Rizal Fikri Soumantri . "VALUE-ADDED ANALYSIS OF MINCED MEAT RED SNAPPER PROCESSED INTO PEMPEK, A CASE STUDY ON PEMPEK HAMER IN BANDUNG CITY-INDONESIA" International Journal Of Advance Research And Innovative Ideas In Education Volume 8 Issue 6 2022 Page 651-656
MLA Sakti Azzahra Ekaputri, Junianto, Astyani Lesmana, Farhan Dwi Gandini Satriana, Novi Nurchotimah , and Rizal Fikri Soumantri . "VALUE-ADDED ANALYSIS OF MINCED MEAT RED SNAPPER PROCESSED INTO PEMPEK, A CASE STUDY ON PEMPEK HAMER IN BANDUNG CITY-INDONESIA." International Journal Of Advance Research And Innovative Ideas In Education 8.6(2022) : 651-656.
APA Sakti Azzahra Ekaputri, Junianto, Astyani Lesmana, Farhan Dwi Gandini Satriana, Novi Nurchotimah , & Rizal Fikri Soumantri . (2022). VALUE-ADDED ANALYSIS OF MINCED MEAT RED SNAPPER PROCESSED INTO PEMPEK, A CASE STUDY ON PEMPEK HAMER IN BANDUNG CITY-INDONESIA. International Journal Of Advance Research And Innovative Ideas In Education, 8(6), 651-656.
Chicago Sakti Azzahra Ekaputri, Junianto, Astyani Lesmana, Farhan Dwi Gandini Satriana, Novi Nurchotimah , and Rizal Fikri Soumantri . "VALUE-ADDED ANALYSIS OF MINCED MEAT RED SNAPPER PROCESSED INTO PEMPEK, A CASE STUDY ON PEMPEK HAMER IN BANDUNG CITY-INDONESIA." International Journal Of Advance Research And Innovative Ideas In Education 8, no. 6 (2022) : 651-656.
Oxford Sakti Azzahra Ekaputri, Junianto, Astyani Lesmana, Farhan Dwi Gandini Satriana, Novi Nurchotimah , and Rizal Fikri Soumantri . 'VALUE-ADDED ANALYSIS OF MINCED MEAT RED SNAPPER PROCESSED INTO PEMPEK, A CASE STUDY ON PEMPEK HAMER IN BANDUNG CITY-INDONESIA', International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 6, 2022, p. 651-656. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/VALUE_ADDED_ANALYSIS_OF_MINCED_MEAT_RED_SNAPPER_PROCESSED_INTO_PEMPEK__A_CASE_STUDY_ON_PEMPEK_HAMER_IN_BANDUNG_CITY_INDONESIA_ijariie18601.pdf (Accessed : ).
Harvard Sakti Azzahra Ekaputri, Junianto, Astyani Lesmana, Farhan Dwi Gandini Satriana, Novi Nurchotimah , and Rizal Fikri Soumantri . (2022) 'VALUE-ADDED ANALYSIS OF MINCED MEAT RED SNAPPER PROCESSED INTO PEMPEK, A CASE STUDY ON PEMPEK HAMER IN BANDUNG CITY-INDONESIA', International Journal Of Advance Research And Innovative Ideas In Education, 8(6), pp. 651-656IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/VALUE_ADDED_ANALYSIS_OF_MINCED_MEAT_RED_SNAPPER_PROCESSED_INTO_PEMPEK__A_CASE_STUDY_ON_PEMPEK_HAMER_IN_BANDUNG_CITY_INDONESIA_ijariie18601.pdf (Accessed : )
IEEE Sakti Azzahra Ekaputri, Junianto, Astyani Lesmana, Farhan Dwi Gandini Satriana, Novi Nurchotimah , and Rizal Fikri Soumantri , "VALUE-ADDED ANALYSIS OF MINCED MEAT RED SNAPPER PROCESSED INTO PEMPEK, A CASE STUDY ON PEMPEK HAMER IN BANDUNG CITY-INDONESIA," International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 6, pp. 651-656, Nov-Dec 2022. [Online]. Available: https://ijariie.com/AdminUploadPdf/VALUE_ADDED_ANALYSIS_OF_MINCED_MEAT_RED_SNAPPER_PROCESSED_INTO_PEMPEK__A_CASE_STUDY_ON_PEMPEK_HAMER_IN_BANDUNG_CITY_INDONESIA_ijariie18601.pdf [Accessed : ].
Turabian Sakti Azzahra Ekaputri, Junianto, Astyani Lesmana, Farhan Dwi Gandini Satriana, Novi Nurchotimah , and Rizal Fikri Soumantri . "VALUE-ADDED ANALYSIS OF MINCED MEAT RED SNAPPER PROCESSED INTO PEMPEK, A CASE STUDY ON PEMPEK HAMER IN BANDUNG CITY-INDONESIA." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 8 number 6 ().
Vancouver Sakti Azzahra Ekaputri, Junianto, Astyani Lesmana, Farhan Dwi Gandini Satriana, Novi Nurchotimah , and Rizal Fikri Soumantri . VALUE-ADDED ANALYSIS OF MINCED MEAT RED SNAPPER PROCESSED INTO PEMPEK, A CASE STUDY ON PEMPEK HAMER IN BANDUNG CITY-INDONESIA. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2022 [Cited : ]; 8(6) : 651-656. Available from: https://ijariie.com/AdminUploadPdf/VALUE_ADDED_ANALYSIS_OF_MINCED_MEAT_RED_SNAPPER_PROCESSED_INTO_PEMPEK__A_CASE_STUDY_ON_PEMPEK_HAMER_IN_BANDUNG_CITY_INDONESIA_ijariie18601.pdf
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