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Title: :  Electronic word of mouth (e-WOM) in Eco-tourism
PaperId: :  18819
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 8 Issue 6 2022
DUI:    16.0415/IJARIIE-18819
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr. Jitender KumarInstitute of Management Studies and Research
JyotiInstitute of Management Studies and Research
Ankush WadhwaInstitute of Management Studies and Research

Abstract

social science (Marketing)
Electronic word of mouth, e-WOM, Sustainability, eco-tourism.
The purpose of the current study is to understand how tourists use the internet to look up eco-tourism related information. The authenticity of the destination is evaluated by tourists using both online and offline media. With the help of the word cloud created by R Studio, eco-tourism as a component of sustainability was discovered to be the most important area of research in the tourism industry. The study primarily focuses on how e-WOM influences the choice of destinations of eco-tourism. The study's conclusions recommend that travelers do their research before choosing a destination. The tourist's choice to purchase or not to purchase the destination is influenced by various reviews and ratings, such as positive, moderate, and negative ones. A potential tourist is more influenced by an open review of a previous visitor. The research also offers helpful tips for the website designers on how to offer a traveler interaction and reliable content to affect visitors' behavior.

Citations

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IJARIIE Dr. Jitender Kumar, Jyoti, and Ankush Wadhwa. "Electronic word of mouth (e-WOM) in Eco-tourism" International Journal Of Advance Research And Innovative Ideas In Education Volume 8 Issue 6 2022 Page 1546-1551
MLA Dr. Jitender Kumar, Jyoti, and Ankush Wadhwa. "Electronic word of mouth (e-WOM) in Eco-tourism." International Journal Of Advance Research And Innovative Ideas In Education 8.6(2022) : 1546-1551.
APA Dr. Jitender Kumar, Jyoti, & Ankush Wadhwa. (2022). Electronic word of mouth (e-WOM) in Eco-tourism. International Journal Of Advance Research And Innovative Ideas In Education, 8(6), 1546-1551.
Chicago Dr. Jitender Kumar, Jyoti, and Ankush Wadhwa. "Electronic word of mouth (e-WOM) in Eco-tourism." International Journal Of Advance Research And Innovative Ideas In Education 8, no. 6 (2022) : 1546-1551.
Oxford Dr. Jitender Kumar, Jyoti, and Ankush Wadhwa. 'Electronic word of mouth (e-WOM) in Eco-tourism', International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 6, 2022, p. 1546-1551. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Electronic_word_of_mouth__e_WOM__in_Eco_tourism_ijariie18819.pdf (Accessed : 30 December 2022).
Harvard Dr. Jitender Kumar, Jyoti, and Ankush Wadhwa. (2022) 'Electronic word of mouth (e-WOM) in Eco-tourism', International Journal Of Advance Research And Innovative Ideas In Education, 8(6), pp. 1546-1551IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Electronic_word_of_mouth__e_WOM__in_Eco_tourism_ijariie18819.pdf (Accessed : 30 December 2022)
IEEE Dr. Jitender Kumar, Jyoti, and Ankush Wadhwa, "Electronic word of mouth (e-WOM) in Eco-tourism," International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 6, pp. 1546-1551, Nov-Dec 2022. [Online]. Available: https://ijariie.com/AdminUploadPdf/Electronic_word_of_mouth__e_WOM__in_Eco_tourism_ijariie18819.pdf [Accessed : 30 December 2022].
Turabian Dr. Jitender Kumar, Jyoti, and Ankush Wadhwa. "Electronic word of mouth (e-WOM) in Eco-tourism." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 8 number 6 (30 December 2022).
Vancouver Dr. Jitender Kumar, Jyoti, and Ankush Wadhwa. Electronic word of mouth (e-WOM) in Eco-tourism. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2022 [Cited : 30 December 2022]; 8(6) : 1546-1551. Available from: https://ijariie.com/AdminUploadPdf/Electronic_word_of_mouth__e_WOM__in_Eco_tourism_ijariie18819.pdf
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