Call for Papers:Vol.11 Issue.3

Submission
Last date		 28-Jun-2025
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-11,Issue-3. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  CONSUMERS' PURCHASE INTENTION WITH RESPECT TO GREEN WASHING AN EMPIRICAL STUDY
PaperId: :  18906
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 8 Issue 6 2022
DUI:    16.0415/IJARIIE-18906
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr. Anita BajajP.G.D.A.V College (Eve.), University of Delhi
Dr. Nitish BagdiP.G.D.A.V College (Eve.), University of Delhi

Abstract

Marketing
Greenwashing, Green Purchase Behavior, Green attitude, Green Perceived Value etc.
Many companies use green marketing strategies to gain a competitive advantage to attract environmentally conscious consumers, but not all green marketing propositions can accurately reflect the environmental behaviour of companies. With an increasing incidence of industrialisation, urbanization and increasing purchasing power more households are purchasing products which are harming the environment. There is an inherent danger to the environmental balance and ecology that has made marketers think about producing environmentally safe products under the concept of “Green Marketing”. This research study aims to study the impact of 8 sins of greenwashing strategies opted by business firms upon customers’ purchase intentions/Consumer Buying Behaviour. To attain the objectives of the study a structured questionnaire was used to gather the data from 236 respondents which was analysed using Pearson Correlation.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Dr. Anita Bajaj, and Dr. Nitish Bagdi. "CONSUMERS' PURCHASE INTENTION WITH RESPECT TO GREEN WASHING AN EMPIRICAL STUDY" International Journal Of Advance Research And Innovative Ideas In Education Volume 8 Issue 6 2022 Page 1969-1975
MLA Dr. Anita Bajaj, and Dr. Nitish Bagdi. "CONSUMERS' PURCHASE INTENTION WITH RESPECT TO GREEN WASHING AN EMPIRICAL STUDY." International Journal Of Advance Research And Innovative Ideas In Education 8.6(2022) : 1969-1975.
APA Dr. Anita Bajaj, & Dr. Nitish Bagdi. (2022). CONSUMERS' PURCHASE INTENTION WITH RESPECT TO GREEN WASHING AN EMPIRICAL STUDY. International Journal Of Advance Research And Innovative Ideas In Education, 8(6), 1969-1975.
Chicago Dr. Anita Bajaj, and Dr. Nitish Bagdi. "CONSUMERS' PURCHASE INTENTION WITH RESPECT TO GREEN WASHING AN EMPIRICAL STUDY." International Journal Of Advance Research And Innovative Ideas In Education 8, no. 6 (2022) : 1969-1975.
Oxford Dr. Anita Bajaj, and Dr. Nitish Bagdi. 'CONSUMERS' PURCHASE INTENTION WITH RESPECT TO GREEN WASHING AN EMPIRICAL STUDY', International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 6, 2022, p. 1969-1975. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/CONSUMERS__PURCHASE_INTENTION_WITH_RESPECT_TO_GREEN_WASHING_AN_EMPIRICAL_STUDY_ijariie18906.pdf (Accessed : ).
Harvard Dr. Anita Bajaj, and Dr. Nitish Bagdi. (2022) 'CONSUMERS' PURCHASE INTENTION WITH RESPECT TO GREEN WASHING AN EMPIRICAL STUDY', International Journal Of Advance Research And Innovative Ideas In Education, 8(6), pp. 1969-1975IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/CONSUMERS__PURCHASE_INTENTION_WITH_RESPECT_TO_GREEN_WASHING_AN_EMPIRICAL_STUDY_ijariie18906.pdf (Accessed : )
IEEE Dr. Anita Bajaj, and Dr. Nitish Bagdi, "CONSUMERS' PURCHASE INTENTION WITH RESPECT TO GREEN WASHING AN EMPIRICAL STUDY," International Journal Of Advance Research And Innovative Ideas In Education, vol. 8, no. 6, pp. 1969-1975, Nov-Dec 2022. [Online]. Available: https://ijariie.com/AdminUploadPdf/CONSUMERS__PURCHASE_INTENTION_WITH_RESPECT_TO_GREEN_WASHING_AN_EMPIRICAL_STUDY_ijariie18906.pdf [Accessed : ].
Turabian Dr. Anita Bajaj, and Dr. Nitish Bagdi. "CONSUMERS' PURCHASE INTENTION WITH RESPECT TO GREEN WASHING AN EMPIRICAL STUDY." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 8 number 6 ().
Vancouver Dr. Anita Bajaj, and Dr. Nitish Bagdi. CONSUMERS' PURCHASE INTENTION WITH RESPECT TO GREEN WASHING AN EMPIRICAL STUDY. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2022 [Cited : ]; 8(6) : 1969-1975. Available from: https://ijariie.com/AdminUploadPdf/CONSUMERS__PURCHASE_INTENTION_WITH_RESPECT_TO_GREEN_WASHING_AN_EMPIRICAL_STUDY_ijariie18906.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads



Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
Role of social media brand perceptionmanagement scienceSrinathsankar N Download
“UNDERSTANDING COLLEGE STUDENT'S AWARENESS ON BEAUTY PRODUCTS INGREDIENTS"commerceKumari Muskan Download
Analysing Consumer Preferences and Brand Choices for EV Cars Through the VALS Framework: A Study in Coimbatore & Maduraicommerce JAYALAKSHMI S Download
“A STUDY ON EFFECTIVENESS OF MARKETING ON SOCIAL NETWORKING PLATFORM” (WITH SPECIAL REFERENCE TO TIRUPPUR METROPOLITAN)Commerce - MarketingDr. A Y Kettiramalingam Download
A STUDY ON OUTPATIENT PERCEPTION TOWARDS SERVICE QUALITY OF KMCH HOSPITAL IN KOVILPALAYAMMarketingDr. V.M. Tharaka Rani. Download
A COMPARATIVE ANALYSIS OF TRADITIONAL MEDIA TO DIGITAL MEDIA ADVERTISINGMarketingDr.M.Prakash Download
THE SERVICE PROVIDED BY PRIVATE HOSPITAL USING SERVQUAL MODELmanagementMohammed Ashif S Download
Consumer Intention towards purchasing grocery products through online shopping sites : An empirical study from BhopalMarketing Dr. Pankaj Sharma Download
R&D INVESTMENT AND FIRM COMPETITIVENESS IN THE NIGERIAN CONSUMER GOODS INDUSTRY: EVIDENCE FROM DYNAMIC PANEL REGRESSION MODELBusiness and Marketing Akekue-Alex Nennaaton (PhD) Download
AN ANALYTICAL STUDY ON SALES POSITION OF SELECTED IRON AND STEEL COMPANIES IN INDIAmarketing Dr. Urmila Bairathi Download
Analyzing the Effects of Influencer Marketing on Consumer Behavior: A District-Level StudyMarketing Management Ajay Singh Dhakad Download
The Impact of Marketing Mix on buying manners for Community Products at Traditional Markets: A StudyManagementDr. Rishi Nepalia Download
The Impact of Social Media Marketing on the Buying Behavior of Customers: A Research StudyManagementDr. Rishi Nepalia Download
Challenging by Participation: A Winning Marketing ToolManagementDr. Rishi Nepalia Download
The Marketing Audit as a Method for Evaluating the Marketing PlanManagementDr. Rishi Nepalia Download
12