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Title: :  Celebrity Endorsement Base of Influencer Marketing
PaperId: :  18947
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 9 Issue 1 2023
DUI:    16.0415/IJARIIE-18947
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Savita Research Scholar IMSAR, MDU
Dr. Ishwar MittalAssistant Professor IMSAR, MDU

Abstract

Commerce
Celebrity; Celebrity Endorsement; Market; Social Media
Advertising is most common marketing strategy employed by the organizations to detain the attention of consumers. It has witness a fast growth during past few decades. The advent of Radio in 1920 marked a marvelous development in the advertising world. From the commencement of the twentieth century advertising in the Indian print media achieved a considerable importance. In this era of strong competition, most of the companies are adopting different promotional strategies to increase the attention of consumers towards brands or products. Most familiar form of advertising today is celebrity advertising.

Citations

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IJARIIE Savita , and Dr. Ishwar Mittal. "Celebrity Endorsement Base of Influencer Marketing" International Journal Of Advance Research And Innovative Ideas In Education Volume 9 Issue 1 2023 Page 1-4
MLA Savita , and Dr. Ishwar Mittal. "Celebrity Endorsement Base of Influencer Marketing." International Journal Of Advance Research And Innovative Ideas In Education 9.1(2023) : 1-4.
APA Savita , & Dr. Ishwar Mittal. (2023). Celebrity Endorsement Base of Influencer Marketing. International Journal Of Advance Research And Innovative Ideas In Education, 9(1), 1-4.
Chicago Savita , and Dr. Ishwar Mittal. "Celebrity Endorsement Base of Influencer Marketing." International Journal Of Advance Research And Innovative Ideas In Education 9, no. 1 (2023) : 1-4.
Oxford Savita , and Dr. Ishwar Mittal. 'Celebrity Endorsement Base of Influencer Marketing', International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 1, 2023, p. 1-4. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Celebrity_Endorsement_Base_of_Influencer_Marketing_ijariie18947.pdf (Accessed : 18 April 2023).
Harvard Savita , and Dr. Ishwar Mittal. (2023) 'Celebrity Endorsement Base of Influencer Marketing', International Journal Of Advance Research And Innovative Ideas In Education, 9(1), pp. 1-4IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Celebrity_Endorsement_Base_of_Influencer_Marketing_ijariie18947.pdf (Accessed : 18 April 2023)
IEEE Savita , and Dr. Ishwar Mittal, "Celebrity Endorsement Base of Influencer Marketing," International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 1, pp. 1-4, Jan-Feb 2023. [Online]. Available: https://ijariie.com/AdminUploadPdf/Celebrity_Endorsement_Base_of_Influencer_Marketing_ijariie18947.pdf [Accessed : 18 April 2023].
Turabian Savita , and Dr. Ishwar Mittal. "Celebrity Endorsement Base of Influencer Marketing." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 9 number 1 (18 April 2023).
Vancouver Savita , and Dr. Ishwar Mittal. Celebrity Endorsement Base of Influencer Marketing. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2023 [Cited : 18 April 2023]; 9(1) : 1-4. Available from: https://ijariie.com/AdminUploadPdf/Celebrity_Endorsement_Base_of_Influencer_Marketing_ijariie18947.pdf
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