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Title: :  Behavioral Economics in Online Food Delivery Platforms: Exploring the role of Cognitive Biases and Behavioral Nudges in Increasing Consumer Engagement- A Case Study of Zomato and Swiggy
PaperId: :  19288
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 9 Issue 1 2023
DUI:    16.0415/IJARIIE-19288
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Soumita DasCentral University of Kerala

Abstract

Behavioral Economics
Behavioral Economics, Consumers Behaviour, Behavioral Marketing, Cognitive Bias
The rapid digitalization and the growing popularity of e-commerce market have paved the way for the various Online Food Delivery Platforms (OFDP) to come to limelight. With the rising competition specially in the post covid era, marketers and businesses have shifted from a traditional to a more behaviorally induced marketing approach. The motive for this study is to understand the effect of cognitive biases and behavioral nudges in increasing consumer engagement in two of the top-most OFDP namely Zomato and Swiggy in the metropolitan city of Kolkata. The major findings and past literature suggest that various cognitive biases and mental heuristics does play a significant role in determining consumer behaviour and online marketers takes complete advantage of this phenomenon and creates marketing strategies to increase user engagement and sales in the e-commerce platforms like Zomato and Swiggy.

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IJARIIE Soumita Das. "Behavioral Economics in Online Food Delivery Platforms: Exploring the role of Cognitive Biases and Behavioral Nudges in Increasing Consumer Engagement- A Case Study of Zomato and Swiggy" International Journal Of Advance Research And Innovative Ideas In Education Volume 9 Issue 1 2023 Page 1707-1715
MLA Soumita Das. "Behavioral Economics in Online Food Delivery Platforms: Exploring the role of Cognitive Biases and Behavioral Nudges in Increasing Consumer Engagement- A Case Study of Zomato and Swiggy." International Journal Of Advance Research And Innovative Ideas In Education 9.1(2023) : 1707-1715.
APA Soumita Das. (2023). Behavioral Economics in Online Food Delivery Platforms: Exploring the role of Cognitive Biases and Behavioral Nudges in Increasing Consumer Engagement- A Case Study of Zomato and Swiggy. International Journal Of Advance Research And Innovative Ideas In Education, 9(1), 1707-1715.
Chicago Soumita Das. "Behavioral Economics in Online Food Delivery Platforms: Exploring the role of Cognitive Biases and Behavioral Nudges in Increasing Consumer Engagement- A Case Study of Zomato and Swiggy." International Journal Of Advance Research And Innovative Ideas In Education 9, no. 1 (2023) : 1707-1715.
Oxford Soumita Das. 'Behavioral Economics in Online Food Delivery Platforms: Exploring the role of Cognitive Biases and Behavioral Nudges in Increasing Consumer Engagement- A Case Study of Zomato and Swiggy', International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 1, 2023, p. 1707-1715. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Behavioral_Economics_in_Online_Food_Delivery_Platforms__Exploring_the_role_of_Cognitive_Biases_and_Behavioral_Nudges_in_Increasing_Consumer_Engagement__A_Case_Study_of_Zomato_and_Swiggy_ijariie19288.pdf (Accessed : 02 April 2025).
Harvard Soumita Das. (2023) 'Behavioral Economics in Online Food Delivery Platforms: Exploring the role of Cognitive Biases and Behavioral Nudges in Increasing Consumer Engagement- A Case Study of Zomato and Swiggy', International Journal Of Advance Research And Innovative Ideas In Education, 9(1), pp. 1707-1715IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Behavioral_Economics_in_Online_Food_Delivery_Platforms__Exploring_the_role_of_Cognitive_Biases_and_Behavioral_Nudges_in_Increasing_Consumer_Engagement__A_Case_Study_of_Zomato_and_Swiggy_ijariie19288.pdf (Accessed : 02 April 2025)
IEEE Soumita Das, "Behavioral Economics in Online Food Delivery Platforms: Exploring the role of Cognitive Biases and Behavioral Nudges in Increasing Consumer Engagement- A Case Study of Zomato and Swiggy," International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 1, pp. 1707-1715, Jan-Feb 2023. [Online]. Available: https://ijariie.com/AdminUploadPdf/Behavioral_Economics_in_Online_Food_Delivery_Platforms__Exploring_the_role_of_Cognitive_Biases_and_Behavioral_Nudges_in_Increasing_Consumer_Engagement__A_Case_Study_of_Zomato_and_Swiggy_ijariie19288.pdf [Accessed : 02 April 2025].
Turabian Soumita Das. "Behavioral Economics in Online Food Delivery Platforms: Exploring the role of Cognitive Biases and Behavioral Nudges in Increasing Consumer Engagement- A Case Study of Zomato and Swiggy." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 9 number 1 (02 April 2025).
Vancouver Soumita Das. Behavioral Economics in Online Food Delivery Platforms: Exploring the role of Cognitive Biases and Behavioral Nudges in Increasing Consumer Engagement- A Case Study of Zomato and Swiggy. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2023 [Cited : 02 April 2025]; 9(1) : 1707-1715. Available from: https://ijariie.com/AdminUploadPdf/Behavioral_Economics_in_Online_Food_Delivery_Platforms__Exploring_the_role_of_Cognitive_Biases_and_Behavioral_Nudges_in_Increasing_Consumer_Engagement__A_Case_Study_of_Zomato_and_Swiggy_ijariie19288.pdf
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