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Title: :  Customer Segmentation using Tableau Method
PaperId: :  19353
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 9 Issue 2 2023
DUI:    16.0415/IJARIIE-19353
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
S.SivaselviErode Sengunthar Engineering College
M.AbiErode Sengunthar Engineering College
G.IswaryaErode Sengunthar Engineering College
M.KarthikaErode Sengunthar Engineering College

Abstract

Computer Science and Engineering
Customer Segmentation, k-Means algorithm, Mean shift algorithm, Agglomerative algorithm, Machine learning, Python
There is lot of competitions among businesses to attract new customers and hold on to existing ones as a result of the creation of numerous competitors and entrepreneurs. Because of the aforementioned, outstanding customer service is required, regardless of the size of the company. Any company will also benefit more from targeted customer services and the creation of unique customer care strategies if it can comprehend the wants of both of its clients. Structured customer service makes it feasible to have this understanding. Customers from each segment are similar in conditions of market characteristics. In contrast to traditional market analytics, which frequently fail, especially when the customer base is too broad, big data concepts and machine learning have increased the acceptance of the automated customer segmentation strategy. The Tableau clustering approach is employed in this paper to achieve this. The softwareis trained using a two-factor dataset of 100 patterns gathered from the retail industry and was created using the sklearn package for the Tableau approach (available in the appendix). Features of the average monthly customer visits and average monthly customer purchases.

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IJARIIE S.Sivaselvi, M.Abi, G.Iswarya, and M.Karthika. "Customer Segmentation using Tableau Method" International Journal Of Advance Research And Innovative Ideas In Education Volume 9 Issue 2 2023 Page 341-350
MLA S.Sivaselvi, M.Abi, G.Iswarya, and M.Karthika. "Customer Segmentation using Tableau Method." International Journal Of Advance Research And Innovative Ideas In Education 9.2(2023) : 341-350.
APA S.Sivaselvi, M.Abi, G.Iswarya, & M.Karthika. (2023). Customer Segmentation using Tableau Method. International Journal Of Advance Research And Innovative Ideas In Education, 9(2), 341-350.
Chicago S.Sivaselvi, M.Abi, G.Iswarya, and M.Karthika. "Customer Segmentation using Tableau Method." International Journal Of Advance Research And Innovative Ideas In Education 9, no. 2 (2023) : 341-350.
Oxford S.Sivaselvi, M.Abi, G.Iswarya, and M.Karthika. 'Customer Segmentation using Tableau Method', International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 2, 2023, p. 341-350. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Customer_Segmentation_using_Tableau_Method_ijariie19353.pdf (Accessed : ).
Harvard S.Sivaselvi, M.Abi, G.Iswarya, and M.Karthika. (2023) 'Customer Segmentation using Tableau Method', International Journal Of Advance Research And Innovative Ideas In Education, 9(2), pp. 341-350IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Customer_Segmentation_using_Tableau_Method_ijariie19353.pdf (Accessed : )
IEEE S.Sivaselvi, M.Abi, G.Iswarya, and M.Karthika, "Customer Segmentation using Tableau Method," International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 2, pp. 341-350, Mar-App 2023. [Online]. Available: https://ijariie.com/AdminUploadPdf/Customer_Segmentation_using_Tableau_Method_ijariie19353.pdf [Accessed : ].
Turabian S.Sivaselvi, M.Abi, G.Iswarya, and M.Karthika. "Customer Segmentation using Tableau Method." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 9 number 2 ().
Vancouver S.Sivaselvi, M.Abi, G.Iswarya, and M.Karthika. Customer Segmentation using Tableau Method. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2023 [Cited : ]; 9(2) : 341-350. Available from: https://ijariie.com/AdminUploadPdf/Customer_Segmentation_using_Tableau_Method_ijariie19353.pdf
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