Call for Papers:Vol.12 Issue.2

Submission
Last date		 28-Apr-2026
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-12,Issue-2. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  THE EFFECT OF MARKETING MIX ELEMENTS ON CUSTOMER PURCHASE BEHAVIOUR
PaperId: :  19366
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 9 Issue 2 2023
DUI:    16.0415/IJARIIE-19366
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Khaled AlshehhiUniversiti Pendidikan Sultan Idris (UPSI)

Abstract

Management
Customer Purchase Behaviour, Customer Satisfaction, Marketing
Achieving Customer satisfaction should be number one dream for the business sector however this can be achieved by ensuring that marketing mix elements can influence customer purchase behavior. The purpose of this study was therefore to examine the effect of marketing mix elements on customer purchase behaviour in Etisalat, UAE: Mediation role of customer satisfaction. The convenience sampling technique was applied, and Quantitative research methods were used in this study where a self-administer close-ended questionnaire was distributed for data collection. Later descriptive statistics, confirmatory factor analysis and structural equation modelling were used to analyze data. Results for the direct effect indicated that the product had no effect, price had, promotion affected yet place, people, process and physical evidence did not significantly affect customer purchase behavior. Customer satisfaction only mediated product, price, promotion but place, people, process and physical evidence were not mediated. The study provides an implementation framework for marketing mix elements so as to increase the competitive advantage of Etisalat. Significant findings highlight powerful elements which business operators will base on during customer satisfaction strategic improvements.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Khaled Alshehhi. "THE EFFECT OF MARKETING MIX ELEMENTS ON CUSTOMER PURCHASE BEHAVIOUR" International Journal Of Advance Research And Innovative Ideas In Education Volume 9 Issue 2 2023 Page 444-445
MLA Khaled Alshehhi. "THE EFFECT OF MARKETING MIX ELEMENTS ON CUSTOMER PURCHASE BEHAVIOUR." International Journal Of Advance Research And Innovative Ideas In Education 9.2(2023) : 444-445.
APA Khaled Alshehhi. (2023). THE EFFECT OF MARKETING MIX ELEMENTS ON CUSTOMER PURCHASE BEHAVIOUR. International Journal Of Advance Research And Innovative Ideas In Education, 9(2), 444-445.
Chicago Khaled Alshehhi. "THE EFFECT OF MARKETING MIX ELEMENTS ON CUSTOMER PURCHASE BEHAVIOUR." International Journal Of Advance Research And Innovative Ideas In Education 9, no. 2 (2023) : 444-445.
Oxford Khaled Alshehhi. 'THE EFFECT OF MARKETING MIX ELEMENTS ON CUSTOMER PURCHASE BEHAVIOUR', International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 2, 2023, p. 444-445. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/THE_EFFECT_OF_MARKETING_MIX_ELEMENTS_ON_CUSTOMER_PURCHASE_BEHAVIOUR_ijariie19366.pdf (Accessed : 14 March 2023).
Harvard Khaled Alshehhi. (2023) 'THE EFFECT OF MARKETING MIX ELEMENTS ON CUSTOMER PURCHASE BEHAVIOUR', International Journal Of Advance Research And Innovative Ideas In Education, 9(2), pp. 444-445IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/THE_EFFECT_OF_MARKETING_MIX_ELEMENTS_ON_CUSTOMER_PURCHASE_BEHAVIOUR_ijariie19366.pdf (Accessed : 14 March 2023)
IEEE Khaled Alshehhi, "THE EFFECT OF MARKETING MIX ELEMENTS ON CUSTOMER PURCHASE BEHAVIOUR," International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 2, pp. 444-445, Mar-App 2023. [Online]. Available: https://ijariie.com/AdminUploadPdf/THE_EFFECT_OF_MARKETING_MIX_ELEMENTS_ON_CUSTOMER_PURCHASE_BEHAVIOUR_ijariie19366.pdf [Accessed : 14 March 2023].
Turabian Khaled Alshehhi. "THE EFFECT OF MARKETING MIX ELEMENTS ON CUSTOMER PURCHASE BEHAVIOUR." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 9 number 2 (14 March 2023).
Vancouver Khaled Alshehhi. THE EFFECT OF MARKETING MIX ELEMENTS ON CUSTOMER PURCHASE BEHAVIOUR. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2023 [Cited : 14 March 2023]; 9(2) : 444-445. Available from: https://ijariie.com/AdminUploadPdf/THE_EFFECT_OF_MARKETING_MIX_ELEMENTS_ON_CUSTOMER_PURCHASE_BEHAVIOUR_ijariie19366.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads


Last download on 3/14/2023 8:22:41 PM

Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
A STUDY ON FACTORS INFLUENCING DISCHARGE DELAY IN PATIENT CARE AT ONE OF THE MULTISPECIALITY HOSPITALS IN COIMBATOREHOSPITAL ADMINISTRATIONMrs. U. SUJI Download
A DESCRIPTIVE SURVEY ON THE IMPLEMENTATION OF TECHNICAL VOCATIONAL LIVELIHOOD (TVL) TRACKS AND THE CHALLENGES ENCOUNTERED BY TVL LEARNERS OF SALVACION NATIONAL HIGH SCHOOL: BASIS FOR IMPROVED INSTRUCTIONEducationJowel S. Piquit Download
Role of CSR and Benefits on Employee Performance Across Generations and GendersManagement Md Naim-Ul-Hasan Khan Download
Prison Reforms in Haryana: Issues and InitiativesMANAGEMENTSachin Kumar Download
Disaster Risk Reduction Strategies and Community Preparedness of Coastal Communities in Glan, Sarangani ProvinceManagementKamarudin A. Sagandi Download
RELATIONSHIP BETWEEN SOCIAL LEARNING-RELATED VARIABLES AND ACADEMIC OUTCOMES OF GRADE 9 ARALING PANLIPUNAN LEARNERS OF SALVACION NATIONAL HIGH SCHOOL, AGUSAN DEL SUR DIVISION: A DESCRIPTIVE-CORRELATIONAL APPROACHEducationEVA L. VERTUDAZO Download
Transformations in Financial Networks Among Women Entrepreneurs Post-Demonetization: A Comparative Analysis by Family Structure and Digital IntegrationManagementProf. S. S. Sarangdevot Download
Laboratory Informatics as National Infrastructure: Empirical Evidence on Laboratory Information Management Systems and Geographic Information Systems Integration and Pandemic Response Performance in the United StatesManagementNiranjana Raghunathan Download
MEASURING THE EFFECTIVENESS OF CONFLICT MANAGEMENT APPROACHES IN SCHOOL SETTINGS: A STUDY OF SCHOOL HEADS AND TEACHERSMaster of Arts in Education Major in Educational ManagementSHEIKELA A. LAZARTE Download
The Role of Instructional Resource Management in Addressing Numeracy Gaps among Grade 3 Pupils: A Sequential Explanatory StudyEducational ManagementANGIELYN A. MAMPARO Download
A SEQUENTIAL EXPLANATORY MIXED-METHODS STUDY ON THE CORRELATION BETWEEN TEACHER LEADERSHIP PRACTICES AND FACULTY MORALEEducational ManagementJay M. Sanchez Download
Strengthening Parental Involvement to Enhance Learner’s Academic Achievement: Case Study AnalysisEducational ManagementWENSES S. NOJARA Download
The Role of School Leadership in Fostering a Culture of Innovation and Continuous Improvement: A Literature ReviewEducationMa. Erica C. Flores Download
GOVERNANCE AS A STRUCTURING VARIABLE OF WATER- SANITATION-HYGIENE SECTOR PERFORMANCE: A SYSTEMIC AND MULTI-CRITERIA ANALYSISManagementHelinoro Diamondra RAZAIVAOVOLOLONIAINA Download
A DESCRIPTIVE-EVALUATIVE STUDY ON INDIVIDUAL PERFORMANCE COMMITMENT AND REVIEW FORM (IPCRF) PROFILE OF PROFICIENT TEACHERS AT BISLIG CITY NATIONAL HIGH SCHOOL: BASIS FOR PROFESSIONAL DEVELOPMENTEDUCATIONAL MANAGEMENTClimfel Maries T. Datoon Download
12