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Title: :  THE IMPACT OF E-SERVICE QUALITY ON CUSTOMER ENGAGEMENT AND CUSTOMER LOYALTY IN B2C E-COMMERCE WEBSITE
PaperId: :  19497
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 9 Issue 2 2023
DUI:    16.0415/IJARIIE-19497
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
DR. G. BALA MURUGANANNA UNIVERSITY, TIRUCHIRAPPALLI
G. THAMILARASANANNA UNIVERSITY, TIRUCHIRAPPALLI

Abstract

management
E-Service Quality, Customer Engagement, Customer Loyalty, E-commerce, Shopping cart, E-Business, Product Quality, Customer Expectations.
This study investigates how consumer engagement and loyalty in B2C e-commerce are impacted by the quality of e-services. A thorough analysis of the literature revealed that e-service quality significantly improves both customer engagement and customer loyalty. It was discovered that e-service quality was a key element in creating and sustaining excellent customer experiences in e-commerce. According to the report, e-commerce companies should concentrate on enhancing e-service quality to increase consumer engagement and loyalty, which can result in long-term commercial success. Future studies should look into the precise aspects of e-service quality that have the greatest impact on customer engagement and loyalty in B2C e-commerce website.

Citations

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IJARIIE DR. G. BALA MURUGAN, and G. THAMILARASAN. "THE IMPACT OF E-SERVICE QUALITY ON CUSTOMER ENGAGEMENT AND CUSTOMER LOYALTY IN B2C E-COMMERCE WEBSITE" International Journal Of Advance Research And Innovative Ideas In Education Volume 9 Issue 2 2023 Page 918-923
MLA DR. G. BALA MURUGAN, and G. THAMILARASAN. "THE IMPACT OF E-SERVICE QUALITY ON CUSTOMER ENGAGEMENT AND CUSTOMER LOYALTY IN B2C E-COMMERCE WEBSITE." International Journal Of Advance Research And Innovative Ideas In Education 9.2(2023) : 918-923.
APA DR. G. BALA MURUGAN, & G. THAMILARASAN. (2023). THE IMPACT OF E-SERVICE QUALITY ON CUSTOMER ENGAGEMENT AND CUSTOMER LOYALTY IN B2C E-COMMERCE WEBSITE. International Journal Of Advance Research And Innovative Ideas In Education, 9(2), 918-923.
Chicago DR. G. BALA MURUGAN, and G. THAMILARASAN. "THE IMPACT OF E-SERVICE QUALITY ON CUSTOMER ENGAGEMENT AND CUSTOMER LOYALTY IN B2C E-COMMERCE WEBSITE." International Journal Of Advance Research And Innovative Ideas In Education 9, no. 2 (2023) : 918-923.
Oxford DR. G. BALA MURUGAN, and G. THAMILARASAN. 'THE IMPACT OF E-SERVICE QUALITY ON CUSTOMER ENGAGEMENT AND CUSTOMER LOYALTY IN B2C E-COMMERCE WEBSITE', International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 2, 2023, p. 918-923. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/THE_IMPACT_OF_E_SERVICE_QUALITY_ON_CUSTOMER_ENGAGEMENT_AND_CUSTOMER_LOYALTY_IN_B2C_E_COMMERCE_WEBSITE_ijariie19497.pdf (Accessed : ).
Harvard DR. G. BALA MURUGAN, and G. THAMILARASAN. (2023) 'THE IMPACT OF E-SERVICE QUALITY ON CUSTOMER ENGAGEMENT AND CUSTOMER LOYALTY IN B2C E-COMMERCE WEBSITE', International Journal Of Advance Research And Innovative Ideas In Education, 9(2), pp. 918-923IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/THE_IMPACT_OF_E_SERVICE_QUALITY_ON_CUSTOMER_ENGAGEMENT_AND_CUSTOMER_LOYALTY_IN_B2C_E_COMMERCE_WEBSITE_ijariie19497.pdf (Accessed : )
IEEE DR. G. BALA MURUGAN, and G. THAMILARASAN, "THE IMPACT OF E-SERVICE QUALITY ON CUSTOMER ENGAGEMENT AND CUSTOMER LOYALTY IN B2C E-COMMERCE WEBSITE," International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 2, pp. 918-923, Mar-App 2023. [Online]. Available: https://ijariie.com/AdminUploadPdf/THE_IMPACT_OF_E_SERVICE_QUALITY_ON_CUSTOMER_ENGAGEMENT_AND_CUSTOMER_LOYALTY_IN_B2C_E_COMMERCE_WEBSITE_ijariie19497.pdf [Accessed : ].
Turabian DR. G. BALA MURUGAN, and G. THAMILARASAN. "THE IMPACT OF E-SERVICE QUALITY ON CUSTOMER ENGAGEMENT AND CUSTOMER LOYALTY IN B2C E-COMMERCE WEBSITE." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 9 number 2 ().
Vancouver DR. G. BALA MURUGAN, and G. THAMILARASAN. THE IMPACT OF E-SERVICE QUALITY ON CUSTOMER ENGAGEMENT AND CUSTOMER LOYALTY IN B2C E-COMMERCE WEBSITE. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2023 [Cited : ]; 9(2) : 918-923. Available from: https://ijariie.com/AdminUploadPdf/THE_IMPACT_OF_E_SERVICE_QUALITY_ON_CUSTOMER_ENGAGEMENT_AND_CUSTOMER_LOYALTY_IN_B2C_E_COMMERCE_WEBSITE_ijariie19497.pdf
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