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Title: :  Consumer Buying Behavior of Personal Care Product: A Comparative Study of Male and Female Users
PaperId: :  19575
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 9 Issue 2 2023
DUI:    16.0415/IJARIIE-19575
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr. Neelu LambaResearcher

Abstract

Commerce
Beauty products, Cosmetics, Sustainable relationship
In today's world, the customer’s demand and the power of the retailers is tremendously growing due to competitive environment and changing business. It is vital to have a sustainable relationship with customers for the survival and success of producers. Nowadays in the market a tremendous growth is experienced by the beauty products and has become one of the leading industries in the world. In Indian scenario too, the consumption and using of cosmetic products have increased rapidly. In our country, annually 15-20% of cosmetics market is reportedly growing. Comparing to other beauty products, demand for skin whitening is driving the trend. As consumer’s awareness about their appearance and beauty results in the increasing demand of cosmetic and beauty products in the market. Manufactures are likely to be aggressive to identify consumers’ needs and requirements across all categories in cosmetics. Customers purchase products based on their preferences, needs and buying power.

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IJARIIE Dr. Neelu Lamba. "Consumer Buying Behavior of Personal Care Product: A Comparative Study of Male and Female Users" International Journal Of Advance Research And Innovative Ideas In Education Volume 9 Issue 2 2023 Page 1209-1212
MLA Dr. Neelu Lamba. "Consumer Buying Behavior of Personal Care Product: A Comparative Study of Male and Female Users." International Journal Of Advance Research And Innovative Ideas In Education 9.2(2023) : 1209-1212.
APA Dr. Neelu Lamba. (2023). Consumer Buying Behavior of Personal Care Product: A Comparative Study of Male and Female Users. International Journal Of Advance Research And Innovative Ideas In Education, 9(2), 1209-1212.
Chicago Dr. Neelu Lamba. "Consumer Buying Behavior of Personal Care Product: A Comparative Study of Male and Female Users." International Journal Of Advance Research And Innovative Ideas In Education 9, no. 2 (2023) : 1209-1212.
Oxford Dr. Neelu Lamba. 'Consumer Buying Behavior of Personal Care Product: A Comparative Study of Male and Female Users', International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 2, 2023, p. 1209-1212. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Consumer_Buying_Behavior_of_Personal_Care_Product__A_Comparative_Study_of_Male_and_Female_Users_ijariie19575.pdf (Accessed : 28 October 2024).
Harvard Dr. Neelu Lamba. (2023) 'Consumer Buying Behavior of Personal Care Product: A Comparative Study of Male and Female Users', International Journal Of Advance Research And Innovative Ideas In Education, 9(2), pp. 1209-1212IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Consumer_Buying_Behavior_of_Personal_Care_Product__A_Comparative_Study_of_Male_and_Female_Users_ijariie19575.pdf (Accessed : 28 October 2024)
IEEE Dr. Neelu Lamba, "Consumer Buying Behavior of Personal Care Product: A Comparative Study of Male and Female Users," International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 2, pp. 1209-1212, Mar-App 2023. [Online]. Available: https://ijariie.com/AdminUploadPdf/Consumer_Buying_Behavior_of_Personal_Care_Product__A_Comparative_Study_of_Male_and_Female_Users_ijariie19575.pdf [Accessed : 28 October 2024].
Turabian Dr. Neelu Lamba. "Consumer Buying Behavior of Personal Care Product: A Comparative Study of Male and Female Users." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 9 number 2 (28 October 2024).
Vancouver Dr. Neelu Lamba. Consumer Buying Behavior of Personal Care Product: A Comparative Study of Male and Female Users. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2023 [Cited : 28 October 2024]; 9(2) : 1209-1212. Available from: https://ijariie.com/AdminUploadPdf/Consumer_Buying_Behavior_of_Personal_Care_Product__A_Comparative_Study_of_Male_and_Female_Users_ijariie19575.pdf
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