Call for Papers:Vol.11 Issue.3

Submission
Last date		 28-Jun-2025
Acceptance Status In One Day
Paper Publish In Two Days
Submit ManuScript

News & Updates

Submit Article

Dear Authors, Article publish in our journal for Volume-11,Issue-3. For article submission on below link: Submit Manuscript


Join As Board

Dear Reviewer, You can join our Reviewer team without given any charges in our journal. Submit Details on below link: Join As Board


Paper Publication Charges

IJARIIE APP
Download Android App

For Authors

Archives

IJARIIE Board

Downloads

Android App

Download IJARIIE APP

Authors

Title: :  Effect of Digital Advertising on Customer Satisfaction – A Case Study of Ayurvedic FMCG Products
PaperId: :  19576
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 9 Issue 2 2023
DUI:    16.0415/IJARIIE-19576
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Dr. Kanchan YadavAssistant Professor
GarvitaManipal University Jaipur

Abstract

Commerce
Indian, Ayurvedic products, ayurveda, FMCG, recent, trend, consumer preference, shift
Ayurveda has its roots in the ancient India and the fruits of its utility are beard in present too. With awareness of the hazardous impact of chemical products customer base of FMCG products started preferring the products with long lasting effects with no harm. The proved formula of ayurvedic products have shifted the preference of consumers towards such products. The scientific and ancient formulas of ayurveda significantly cures the ailments and foe not have any side effects. The aim of the study to analyse the effect of digital advertising on customer satisfaction . Purpose: This research aims to investigate the extent to analyse the effect of digital advertising on customer satisfaction. Design/methodology/approach – A self-administered survey of 300 consumers who buy ayurvedic FMCG products through online in Jaipur City was used to test direct and indirect effects among the hypothesised variables. Findings: The findings indicate that digital advertising has a full mediating effect on the customer satisfaction in ayurvediv FMCG products. Originality/value – This study indicates that the app should be easy and comfortable so all customers can easily browse and shop comfortably. Online shopping should be cheaper than offline shopping, so more customers will engage in online shopping. Ordering online can be difficult, so there should be a simple and easy provision for customers to easily place their order.

Citations

Copy and paste a formatted citation or use one of the links to import into a bibliography manager and reference.

IJARIIE Dr. Kanchan Yadav, and Garvita. "Effect of Digital Advertising on Customer Satisfaction – A Case Study of Ayurvedic FMCG Products" International Journal Of Advance Research And Innovative Ideas In Education Volume 9 Issue 2 2023 Page 1213-1225
MLA Dr. Kanchan Yadav, and Garvita. "Effect of Digital Advertising on Customer Satisfaction – A Case Study of Ayurvedic FMCG Products." International Journal Of Advance Research And Innovative Ideas In Education 9.2(2023) : 1213-1225.
APA Dr. Kanchan Yadav, & Garvita. (2023). Effect of Digital Advertising on Customer Satisfaction – A Case Study of Ayurvedic FMCG Products. International Journal Of Advance Research And Innovative Ideas In Education, 9(2), 1213-1225.
Chicago Dr. Kanchan Yadav, and Garvita. "Effect of Digital Advertising on Customer Satisfaction – A Case Study of Ayurvedic FMCG Products." International Journal Of Advance Research And Innovative Ideas In Education 9, no. 2 (2023) : 1213-1225.
Oxford Dr. Kanchan Yadav, and Garvita. 'Effect of Digital Advertising on Customer Satisfaction – A Case Study of Ayurvedic FMCG Products', International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 2, 2023, p. 1213-1225. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Effect_of_Digital_Advertising_on_Customer_Satisfaction_–_A_Case_Study_of_Ayurvedic_FMCG_Products_ijariie19576.pdf (Accessed : ).
Harvard Dr. Kanchan Yadav, and Garvita. (2023) 'Effect of Digital Advertising on Customer Satisfaction – A Case Study of Ayurvedic FMCG Products', International Journal Of Advance Research And Innovative Ideas In Education, 9(2), pp. 1213-1225IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Effect_of_Digital_Advertising_on_Customer_Satisfaction_–_A_Case_Study_of_Ayurvedic_FMCG_Products_ijariie19576.pdf (Accessed : )
IEEE Dr. Kanchan Yadav, and Garvita, "Effect of Digital Advertising on Customer Satisfaction – A Case Study of Ayurvedic FMCG Products," International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 2, pp. 1213-1225, Mar-App 2023. [Online]. Available: https://ijariie.com/AdminUploadPdf/Effect_of_Digital_Advertising_on_Customer_Satisfaction_–_A_Case_Study_of_Ayurvedic_FMCG_Products_ijariie19576.pdf [Accessed : ].
Turabian Dr. Kanchan Yadav, and Garvita. "Effect of Digital Advertising on Customer Satisfaction – A Case Study of Ayurvedic FMCG Products." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 9 number 2 ().
Vancouver Dr. Kanchan Yadav, and Garvita. Effect of Digital Advertising on Customer Satisfaction – A Case Study of Ayurvedic FMCG Products. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2023 [Cited : ]; 9(2) : 1213-1225. Available from: https://ijariie.com/AdminUploadPdf/Effect_of_Digital_Advertising_on_Customer_Satisfaction_–_A_Case_Study_of_Ayurvedic_FMCG_Products_ijariie19576.pdf
BibTex EndNote RefMan RefWorks

Number Of Downloads



Save in Google Drive

Similar-Paper

TitleArea of ResearchAuther NameAction
Role of social media brand perceptionmanagement scienceSrinathsankar N Download
“UNDERSTANDING COLLEGE STUDENT'S AWARENESS ON BEAUTY PRODUCTS INGREDIENTS"commerceKumari Muskan Download
Analysing Consumer Preferences and Brand Choices for EV Cars Through the VALS Framework: A Study in Coimbatore & Maduraicommerce JAYALAKSHMI S Download
“A STUDY ON EFFECTIVENESS OF MARKETING ON SOCIAL NETWORKING PLATFORM” (WITH SPECIAL REFERENCE TO TIRUPPUR METROPOLITAN)Commerce - MarketingDr. A Y Kettiramalingam Download
A STUDY ON OUTPATIENT PERCEPTION TOWARDS SERVICE QUALITY OF KMCH HOSPITAL IN KOVILPALAYAMMarketingDr. V.M. Tharaka Rani. Download
A COMPARATIVE ANALYSIS OF TRADITIONAL MEDIA TO DIGITAL MEDIA ADVERTISINGMarketingDr.M.Prakash Download
THE SERVICE PROVIDED BY PRIVATE HOSPITAL USING SERVQUAL MODELmanagementMohammed Ashif S Download
Consumer Intention towards purchasing grocery products through online shopping sites : An empirical study from BhopalMarketing Dr. Pankaj Sharma Download
R&D INVESTMENT AND FIRM COMPETITIVENESS IN THE NIGERIAN CONSUMER GOODS INDUSTRY: EVIDENCE FROM DYNAMIC PANEL REGRESSION MODELBusiness and Marketing Akekue-Alex Nennaaton (PhD) Download
AN ANALYTICAL STUDY ON SALES POSITION OF SELECTED IRON AND STEEL COMPANIES IN INDIAmarketing Dr. Urmila Bairathi Download
Analyzing the Effects of Influencer Marketing on Consumer Behavior: A District-Level StudyMarketing Management Ajay Singh Dhakad Download
The Impact of Marketing Mix on buying manners for Community Products at Traditional Markets: A StudyManagementDr. Rishi Nepalia Download
The Impact of Social Media Marketing on the Buying Behavior of Customers: A Research StudyManagementDr. Rishi Nepalia Download
Challenging by Participation: A Winning Marketing ToolManagementDr. Rishi Nepalia Download
The Marketing Audit as a Method for Evaluating the Marketing PlanManagementDr. Rishi Nepalia Download
12