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Title: :  DEVELOPMENT STRATEGY OF THE SABILULUNGAN SOREANG MODERN FISH MARKET, BANDUNG REGENCY
PaperId: :  20790
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 9 Issue 3 2023
DUI:    16.0415/IJARIIE-20790
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Tsaury Syidad Putra SopiandyPadjajaran University
Atikah NurhayatiPadjajaran University
Kiki HaetamiPadjajaran University
Asep Agus H. SuryanaPadjajaran University

Abstract

Fisheries and Marine Science
Development strategy, fish market, SWOT analysis.
The Marine and fisheries sector is one of the resources-based industries sector that has a competitive advantage to drive the national economy, One of the programs to increase economic development in the fisheries sector is the development of the Modern Fish Market in Soreang District, Bandung Regency. This study was conducted from May to August 2022 at the Sabilulungan Soreang Modern Fish Market, Bandung Regency, West Java. The method used in this research is the case study method using qualitative with a descriptive approach. Data analysis was carried out by descriptively used Likert scale method to determine consumer preferences, internal factor evaluation matrix (IFE), external factor evaluation matrix (EFE), and SWOT analysis to formulate strategic directions for the development. The results showed that The Sabilulungan Modern Fish Market has strength in the form of a good management system with the highest score of 0.51 out of a total strength score of 1.76. The biggest weakness is that the work plan is not optimal with a score of 0.25 out of 0.74. The biggest opportunity is the advancement of information and communication technology with a score of 0.63 out of 2.10. The biggest threat is the commodity rising price which makes people's purchasing power decrease with a score of 0.21 out of 2.70. This proves that the market has not fully utilized advances in information and communication technology in carrying out market development. Utilizing technological advances in carrying out market management systems needs to be done to build the image of the Sabilulungan Modern Fish Market. Thus it can improve the marketing system and the satisfaction of merchants who sell and build consumer confidence in the Sabilulungan Modern Fish Market.

Citations

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IJARIIE Tsaury Syidad Putra Sopiandy, Atikah Nurhayati, Kiki Haetami, and Asep Agus H. Suryana. "DEVELOPMENT STRATEGY OF THE SABILULUNGAN SOREANG MODERN FISH MARKET, BANDUNG REGENCY" International Journal Of Advance Research And Innovative Ideas In Education Volume 9 Issue 3 2023 Page 4013-4022
MLA Tsaury Syidad Putra Sopiandy, Atikah Nurhayati, Kiki Haetami, and Asep Agus H. Suryana. "DEVELOPMENT STRATEGY OF THE SABILULUNGAN SOREANG MODERN FISH MARKET, BANDUNG REGENCY." International Journal Of Advance Research And Innovative Ideas In Education 9.3(2023) : 4013-4022.
APA Tsaury Syidad Putra Sopiandy, Atikah Nurhayati, Kiki Haetami, & Asep Agus H. Suryana. (2023). DEVELOPMENT STRATEGY OF THE SABILULUNGAN SOREANG MODERN FISH MARKET, BANDUNG REGENCY. International Journal Of Advance Research And Innovative Ideas In Education, 9(3), 4013-4022.
Chicago Tsaury Syidad Putra Sopiandy, Atikah Nurhayati, Kiki Haetami, and Asep Agus H. Suryana. "DEVELOPMENT STRATEGY OF THE SABILULUNGAN SOREANG MODERN FISH MARKET, BANDUNG REGENCY." International Journal Of Advance Research And Innovative Ideas In Education 9, no. 3 (2023) : 4013-4022.
Oxford Tsaury Syidad Putra Sopiandy, Atikah Nurhayati, Kiki Haetami, and Asep Agus H. Suryana. 'DEVELOPMENT STRATEGY OF THE SABILULUNGAN SOREANG MODERN FISH MARKET, BANDUNG REGENCY', International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 3, 2023, p. 4013-4022. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/DEVELOPMENT_STRATEGY_OF_THE_SABILULUNGAN_SOREANG_MODERN_FISH_MARKET__BANDUNG_REGENCY_ijariie20790.pdf (Accessed : 12 January 2024).
Harvard Tsaury Syidad Putra Sopiandy, Atikah Nurhayati, Kiki Haetami, and Asep Agus H. Suryana. (2023) 'DEVELOPMENT STRATEGY OF THE SABILULUNGAN SOREANG MODERN FISH MARKET, BANDUNG REGENCY', International Journal Of Advance Research And Innovative Ideas In Education, 9(3), pp. 4013-4022IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/DEVELOPMENT_STRATEGY_OF_THE_SABILULUNGAN_SOREANG_MODERN_FISH_MARKET__BANDUNG_REGENCY_ijariie20790.pdf (Accessed : 12 January 2024)
IEEE Tsaury Syidad Putra Sopiandy, Atikah Nurhayati, Kiki Haetami, and Asep Agus H. Suryana, "DEVELOPMENT STRATEGY OF THE SABILULUNGAN SOREANG MODERN FISH MARKET, BANDUNG REGENCY," International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 3, pp. 4013-4022, May-Jun 2023. [Online]. Available: https://ijariie.com/AdminUploadPdf/DEVELOPMENT_STRATEGY_OF_THE_SABILULUNGAN_SOREANG_MODERN_FISH_MARKET__BANDUNG_REGENCY_ijariie20790.pdf [Accessed : 12 January 2024].
Turabian Tsaury Syidad Putra Sopiandy, Atikah Nurhayati, Kiki Haetami, and Asep Agus H. Suryana. "DEVELOPMENT STRATEGY OF THE SABILULUNGAN SOREANG MODERN FISH MARKET, BANDUNG REGENCY." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 9 number 3 (12 January 2024).
Vancouver Tsaury Syidad Putra Sopiandy, Atikah Nurhayati, Kiki Haetami, and Asep Agus H. Suryana. DEVELOPMENT STRATEGY OF THE SABILULUNGAN SOREANG MODERN FISH MARKET, BANDUNG REGENCY. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2023 [Cited : 12 January 2024]; 9(3) : 4013-4022. Available from: https://ijariie.com/AdminUploadPdf/DEVELOPMENT_STRATEGY_OF_THE_SABILULUNGAN_SOREANG_MODERN_FISH_MARKET__BANDUNG_REGENCY_ijariie20790.pdf
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