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Title: :  Branding effect on consumer behaviour
PaperId: :  20864
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 9 Issue 3 2023
DUI:    16.0415/IJARIIE-20864
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Akshith kj Jain deemed-to-be university school of commerce
Sen Suraj Jain deemed-to-be university school of commerce
Dr. Uma Maheswari.SJain deemed-to-be university school of commerce

Abstract

Commerce
Brands, consumers, loyalty, influence,
Abstract: This research paper aims to explore the effects of branding on consumer behavior. In today's highly competitive marketplace, branding has become a crucial factor for businesses seeking to attract and retain customers. The study delves into the significance of branding strategies in influencing consumer perceptions, attitudes, and purchase decisions. By examining various aspects such as brand awareness, brand image, brand loyalty, and brand equity, this paper seeks to shed light on the powerful relationship between branding and consumer behavior. Through a comprehensive literature review, this research elucidates the mechanisms through which branding exerts its influence and provides insights into effective branding practices for businesses. The findings underscore the importance of strategic branding in driving consumer behavior and ultimately improving business outcomes.

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IJARIIE Akshith kj , Sen Suraj , and Dr. Uma Maheswari.S. "Branding effect on consumer behaviour" International Journal Of Advance Research And Innovative Ideas In Education Volume 9 Issue 3 2023 Page 4527-4530
MLA Akshith kj , Sen Suraj , and Dr. Uma Maheswari.S. "Branding effect on consumer behaviour." International Journal Of Advance Research And Innovative Ideas In Education 9.3(2023) : 4527-4530.
APA Akshith kj , Sen Suraj , & Dr. Uma Maheswari.S. (2023). Branding effect on consumer behaviour. International Journal Of Advance Research And Innovative Ideas In Education, 9(3), 4527-4530.
Chicago Akshith kj , Sen Suraj , and Dr. Uma Maheswari.S. "Branding effect on consumer behaviour." International Journal Of Advance Research And Innovative Ideas In Education 9, no. 3 (2023) : 4527-4530.
Oxford Akshith kj , Sen Suraj , and Dr. Uma Maheswari.S. 'Branding effect on consumer behaviour', International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 3, 2023, p. 4527-4530. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Branding_effect_on_consumer_behaviour_ijariie20864.pdf (Accessed : ).
Harvard Akshith kj , Sen Suraj , and Dr. Uma Maheswari.S. (2023) 'Branding effect on consumer behaviour', International Journal Of Advance Research And Innovative Ideas In Education, 9(3), pp. 4527-4530IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Branding_effect_on_consumer_behaviour_ijariie20864.pdf (Accessed : )
IEEE Akshith kj , Sen Suraj , and Dr. Uma Maheswari.S, "Branding effect on consumer behaviour," International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 3, pp. 4527-4530, May-Jun 2023. [Online]. Available: https://ijariie.com/AdminUploadPdf/Branding_effect_on_consumer_behaviour_ijariie20864.pdf [Accessed : ].
Turabian Akshith kj , Sen Suraj , and Dr. Uma Maheswari.S. "Branding effect on consumer behaviour." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 9 number 3 ().
Vancouver Akshith kj , Sen Suraj , and Dr. Uma Maheswari.S. Branding effect on consumer behaviour. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2023 [Cited : ]; 9(3) : 4527-4530. Available from: https://ijariie.com/AdminUploadPdf/Branding_effect_on_consumer_behaviour_ijariie20864.pdf
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