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Title: :  THE INFLUENCE OF PRODUCT QUALITY AND PROMOTION ON CUSTOMER WILLINGNESS TO UTILIZE E-WALLET PAYMENT
PaperId: :  20965
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 9 Issue 3 2023
DUI:    16.0415/IJARIIE-20965
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Hasan Slamet RamdhaniUniversitas Islam Bandung
Ratih TresnatiUniversitas Islam Bandung
Dede R. OktiniUniversitas Islam Bandung

Abstract

Management, Finance
Product quality, promotion, customer willingness
The objective of this research is to acknowledge users’ perception on Finpay product quality, promotion, and customer willingness to use, to measure the influence of product quality on the customer willingness of utilizing Finpay product, to measure the influence of promotion on the customer willingness of utilizing Finpay product, and to measure the influence of product quality and promotion on the customer willingness of utilizing Finpay product. The research was conducted by utilizing a descriptive analysis approach. The required data was collected by using online questionnaire intended to the user of Finpay Money in Bandung City Indonesia. The sample used in this research consist of 100 people, taken by using purposive sampling technique. The gathered data were analyzed by using a descriptive analysis and multiple linear regression analysis. The results of this research revealed that product quality is positively yet insignificantly influence customer willingness to use Finpay product, meanwhile promotion is significantly influencing customer willingness to use Finpay product. On the other hand, product quality and promotion are simultaneously providing significant influence on customer willingness to use Finpay product. Based on the results, Finpay should be able to maintain their promotional programs because the program brings significant influence on customer willingness to use their product.

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IJARIIE Hasan Slamet Ramdhani, Ratih Tresnati, and Dede R. Oktini. "THE INFLUENCE OF PRODUCT QUALITY AND PROMOTION ON CUSTOMER WILLINGNESS TO UTILIZE E-WALLET PAYMENT" International Journal Of Advance Research And Innovative Ideas In Education Volume 9 Issue 3 2023 Page 4880-4884
MLA Hasan Slamet Ramdhani, Ratih Tresnati, and Dede R. Oktini. "THE INFLUENCE OF PRODUCT QUALITY AND PROMOTION ON CUSTOMER WILLINGNESS TO UTILIZE E-WALLET PAYMENT." International Journal Of Advance Research And Innovative Ideas In Education 9.3(2023) : 4880-4884.
APA Hasan Slamet Ramdhani, Ratih Tresnati, & Dede R. Oktini. (2023). THE INFLUENCE OF PRODUCT QUALITY AND PROMOTION ON CUSTOMER WILLINGNESS TO UTILIZE E-WALLET PAYMENT. International Journal Of Advance Research And Innovative Ideas In Education, 9(3), 4880-4884.
Chicago Hasan Slamet Ramdhani, Ratih Tresnati, and Dede R. Oktini. "THE INFLUENCE OF PRODUCT QUALITY AND PROMOTION ON CUSTOMER WILLINGNESS TO UTILIZE E-WALLET PAYMENT." International Journal Of Advance Research And Innovative Ideas In Education 9, no. 3 (2023) : 4880-4884.
Oxford Hasan Slamet Ramdhani, Ratih Tresnati, and Dede R. Oktini. 'THE INFLUENCE OF PRODUCT QUALITY AND PROMOTION ON CUSTOMER WILLINGNESS TO UTILIZE E-WALLET PAYMENT', International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 3, 2023, p. 4880-4884. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/THE_INFLUENCE_OF_PRODUCT_QUALITY_AND_PROMOTION_ON_CUSTOMER_WILLINGNESS_TO_UTILIZE_E_WALLET_PAYMENT_ijariie20965.pdf (Accessed : 26 June 2023).
Harvard Hasan Slamet Ramdhani, Ratih Tresnati, and Dede R. Oktini. (2023) 'THE INFLUENCE OF PRODUCT QUALITY AND PROMOTION ON CUSTOMER WILLINGNESS TO UTILIZE E-WALLET PAYMENT', International Journal Of Advance Research And Innovative Ideas In Education, 9(3), pp. 4880-4884IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/THE_INFLUENCE_OF_PRODUCT_QUALITY_AND_PROMOTION_ON_CUSTOMER_WILLINGNESS_TO_UTILIZE_E_WALLET_PAYMENT_ijariie20965.pdf (Accessed : 26 June 2023)
IEEE Hasan Slamet Ramdhani, Ratih Tresnati, and Dede R. Oktini, "THE INFLUENCE OF PRODUCT QUALITY AND PROMOTION ON CUSTOMER WILLINGNESS TO UTILIZE E-WALLET PAYMENT," International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 3, pp. 4880-4884, May-Jun 2023. [Online]. Available: https://ijariie.com/AdminUploadPdf/THE_INFLUENCE_OF_PRODUCT_QUALITY_AND_PROMOTION_ON_CUSTOMER_WILLINGNESS_TO_UTILIZE_E_WALLET_PAYMENT_ijariie20965.pdf [Accessed : 26 June 2023].
Turabian Hasan Slamet Ramdhani, Ratih Tresnati, and Dede R. Oktini. "THE INFLUENCE OF PRODUCT QUALITY AND PROMOTION ON CUSTOMER WILLINGNESS TO UTILIZE E-WALLET PAYMENT." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 9 number 3 (26 June 2023).
Vancouver Hasan Slamet Ramdhani, Ratih Tresnati, and Dede R. Oktini. THE INFLUENCE OF PRODUCT QUALITY AND PROMOTION ON CUSTOMER WILLINGNESS TO UTILIZE E-WALLET PAYMENT. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2023 [Cited : 26 June 2023]; 9(3) : 4880-4884. Available from: https://ijariie.com/AdminUploadPdf/THE_INFLUENCE_OF_PRODUCT_QUALITY_AND_PROMOTION_ON_CUSTOMER_WILLINGNESS_TO_UTILIZE_E_WALLET_PAYMENT_ijariie20965.pdf
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