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Title: :  Artificial Intelligence from Marketing Viewpoint: Opportunities and Challenges
PaperId: :  21112
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 9 Issue 4 2023
DUI:    16.0415/IJARIIE-21112
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Ashik AbdullahBangladesh University of Professionals
Sarder Ali HaiderBangladesh University of Professionals

Abstract

Marketing
Artificial Intelligence (AI), Marketing, Potential, Challenges, Implications, Strategies.
This study aims to provide an understanding of Artificial Intelligence (AI) from marketing viewpoint by explaining AI’s current state, emergence, potential, implications, and future in the marketing sector of Bangladesh. To achieve these objectives, the researchers used the secondary data source. Secondary data was collected from relevant websites, journals, and articles. Based on the data collected, the researchers were able to identify few global and Bangladeshi companies where AI has been successfully adopted. The researchers have discussed about the challenges of adopting AI in marketing sector of Bangladesh. This study has got few limitations which have been explained. Lastly, the researchers concluded the study with a hopeful note.

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IJARIIE Ashik Abdullah, and Sarder Ali Haider. "Artificial Intelligence from Marketing Viewpoint: Opportunities and Challenges" International Journal Of Advance Research And Innovative Ideas In Education Volume 9 Issue 4 2023 Page 638-646
MLA Ashik Abdullah, and Sarder Ali Haider. "Artificial Intelligence from Marketing Viewpoint: Opportunities and Challenges." International Journal Of Advance Research And Innovative Ideas In Education 9.4(2023) : 638-646.
APA Ashik Abdullah, & Sarder Ali Haider. (2023). Artificial Intelligence from Marketing Viewpoint: Opportunities and Challenges. International Journal Of Advance Research And Innovative Ideas In Education, 9(4), 638-646.
Chicago Ashik Abdullah, and Sarder Ali Haider. "Artificial Intelligence from Marketing Viewpoint: Opportunities and Challenges." International Journal Of Advance Research And Innovative Ideas In Education 9, no. 4 (2023) : 638-646.
Oxford Ashik Abdullah, and Sarder Ali Haider. 'Artificial Intelligence from Marketing Viewpoint: Opportunities and Challenges', International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 4, 2023, p. 638-646. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/Artificial_Intelligence_from_Marketing_Viewpoint__Opportunities_and_Challenges_ijariie21112.pdf (Accessed : ).
Harvard Ashik Abdullah, and Sarder Ali Haider. (2023) 'Artificial Intelligence from Marketing Viewpoint: Opportunities and Challenges', International Journal Of Advance Research And Innovative Ideas In Education, 9(4), pp. 638-646IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/Artificial_Intelligence_from_Marketing_Viewpoint__Opportunities_and_Challenges_ijariie21112.pdf (Accessed : )
IEEE Ashik Abdullah, and Sarder Ali Haider, "Artificial Intelligence from Marketing Viewpoint: Opportunities and Challenges," International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 4, pp. 638-646, Jul-Aug 2023. [Online]. Available: https://ijariie.com/AdminUploadPdf/Artificial_Intelligence_from_Marketing_Viewpoint__Opportunities_and_Challenges_ijariie21112.pdf [Accessed : ].
Turabian Ashik Abdullah, and Sarder Ali Haider. "Artificial Intelligence from Marketing Viewpoint: Opportunities and Challenges." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 9 number 4 ().
Vancouver Ashik Abdullah, and Sarder Ali Haider. Artificial Intelligence from Marketing Viewpoint: Opportunities and Challenges. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2023 [Cited : ]; 9(4) : 638-646. Available from: https://ijariie.com/AdminUploadPdf/Artificial_Intelligence_from_Marketing_Viewpoint__Opportunities_and_Challenges_ijariie21112.pdf
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