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Title: :  FISH WHERE THE FISHES ARE: A PHENOMENOLOGICAL STUDY ON THE RETAIL STORE OWNERS MARKETING STRATEGY
PaperId: :  21131
Published in:   International Journal Of Advance Research And Innovative Ideas In Education
Publisher:   IJARIIE
e-ISSN:   2395-4396
Volume/Issue:    Volume 9 Issue 4 2023
DUI:    16.0415/IJARIIE-21131
Licence: :   IJARIIE is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author NameAuthor Institute
Regine S. EnriquezDavao Oriental State University-Cateel Extension Campus
Anmarie D. AntonianoDavao Oriental State University-Cateel Extension Campus
Mary Lovely Suzzeth P. MendezDavao Oriental State University-Cateel Extension Campus

Abstract

Marketing Strategy
marketing strategies, retail stores, phenomenology
A body of written works on how the efficiency of retail outlets' marketing strategies contributes to business failure was deemed lacking in quantity. Thus, this research aimed to understand the marketing strategies of retail store businesses in Cateel, Davao Oriental. This study employed a phenomenological approach to focus on analyzing human experience. The research participants were the retail store owners in Cateel, Davao Oriental. There were significant results that have been revealed in this study. Participants acknowledged using pricing tactics to get more clients. They stated that consumers do not simply accept a store solely focused on profit. For many of them, using social media to promote their stores to loyal customers was also essential. Customer-based Pricing and Transactional Strategy were two of the best pricing techniques. People Strategy was one of the most successful relationship-based marketing strategies. The two most effective variations of the promotional plan were social media marketing and word-of-mouth marketing. It was claimed from the findings of this study that with devotion to developing marketing skills continually, a business would most certainly succeed.

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IJARIIE Regine S. Enriquez, Anmarie D. Antoniano, and Mary Lovely Suzzeth P. Mendez. "FISH WHERE THE FISHES ARE: A PHENOMENOLOGICAL STUDY ON THE RETAIL STORE OWNERS MARKETING STRATEGY" International Journal Of Advance Research And Innovative Ideas In Education Volume 9 Issue 4 2023 Page 647-676
MLA Regine S. Enriquez, Anmarie D. Antoniano, and Mary Lovely Suzzeth P. Mendez. "FISH WHERE THE FISHES ARE: A PHENOMENOLOGICAL STUDY ON THE RETAIL STORE OWNERS MARKETING STRATEGY." International Journal Of Advance Research And Innovative Ideas In Education 9.4(2023) : 647-676.
APA Regine S. Enriquez, Anmarie D. Antoniano, & Mary Lovely Suzzeth P. Mendez. (2023). FISH WHERE THE FISHES ARE: A PHENOMENOLOGICAL STUDY ON THE RETAIL STORE OWNERS MARKETING STRATEGY. International Journal Of Advance Research And Innovative Ideas In Education, 9(4), 647-676.
Chicago Regine S. Enriquez, Anmarie D. Antoniano, and Mary Lovely Suzzeth P. Mendez. "FISH WHERE THE FISHES ARE: A PHENOMENOLOGICAL STUDY ON THE RETAIL STORE OWNERS MARKETING STRATEGY." International Journal Of Advance Research And Innovative Ideas In Education 9, no. 4 (2023) : 647-676.
Oxford Regine S. Enriquez, Anmarie D. Antoniano, and Mary Lovely Suzzeth P. Mendez. 'FISH WHERE THE FISHES ARE: A PHENOMENOLOGICAL STUDY ON THE RETAIL STORE OWNERS MARKETING STRATEGY', International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 4, 2023, p. 647-676. Available from IJARIIE, https://ijariie.com/AdminUploadPdf/FISH_WHERE_THE_FISHES_ARE__A_PHENOMENOLOGICAL_STUDY_ON_THE_RETAIL_STORE_OWNERS_MARKETING_STRATEGY_ijariie21131.pdf (Accessed : 16 June 2024).
Harvard Regine S. Enriquez, Anmarie D. Antoniano, and Mary Lovely Suzzeth P. Mendez. (2023) 'FISH WHERE THE FISHES ARE: A PHENOMENOLOGICAL STUDY ON THE RETAIL STORE OWNERS MARKETING STRATEGY', International Journal Of Advance Research And Innovative Ideas In Education, 9(4), pp. 647-676IJARIIE [Online]. Available at: https://ijariie.com/AdminUploadPdf/FISH_WHERE_THE_FISHES_ARE__A_PHENOMENOLOGICAL_STUDY_ON_THE_RETAIL_STORE_OWNERS_MARKETING_STRATEGY_ijariie21131.pdf (Accessed : 16 June 2024)
IEEE Regine S. Enriquez, Anmarie D. Antoniano, and Mary Lovely Suzzeth P. Mendez, "FISH WHERE THE FISHES ARE: A PHENOMENOLOGICAL STUDY ON THE RETAIL STORE OWNERS MARKETING STRATEGY," International Journal Of Advance Research And Innovative Ideas In Education, vol. 9, no. 4, pp. 647-676, Jul-Aug 2023. [Online]. Available: https://ijariie.com/AdminUploadPdf/FISH_WHERE_THE_FISHES_ARE__A_PHENOMENOLOGICAL_STUDY_ON_THE_RETAIL_STORE_OWNERS_MARKETING_STRATEGY_ijariie21131.pdf [Accessed : 16 June 2024].
Turabian Regine S. Enriquez, Anmarie D. Antoniano, and Mary Lovely Suzzeth P. Mendez. "FISH WHERE THE FISHES ARE: A PHENOMENOLOGICAL STUDY ON THE RETAIL STORE OWNERS MARKETING STRATEGY." International Journal Of Advance Research And Innovative Ideas In Education [Online]. volume 9 number 4 (16 June 2024).
Vancouver Regine S. Enriquez, Anmarie D. Antoniano, and Mary Lovely Suzzeth P. Mendez. FISH WHERE THE FISHES ARE: A PHENOMENOLOGICAL STUDY ON THE RETAIL STORE OWNERS MARKETING STRATEGY. International Journal Of Advance Research And Innovative Ideas In Education [Internet]. 2023 [Cited : 16 June 2024]; 9(4) : 647-676. Available from: https://ijariie.com/AdminUploadPdf/FISH_WHERE_THE_FISHES_ARE__A_PHENOMENOLOGICAL_STUDY_ON_THE_RETAIL_STORE_OWNERS_MARKETING_STRATEGY_ijariie21131.pdf
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